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Board of Governors October 16, 2008. The Region. The Region. Proximity: Western North Carolina is more naturally linked to Atlanta, Knoxville, and Greenville-Spartanburg than to Raleigh It takes as long to drive from Raleigh to Cullowhee as from Raleigh to Washington.

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Board of Governors October 16, 2008

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The Region

  • Proximity:
  • Western North Carolina is more naturally linked to Atlanta, Knoxville, and Greenville-Spartanburg than to Raleigh
  • It takes as long to drive from Raleigh to Cullowhee as from Raleigh to Washington

Clusters of Innovation

  • ARC
  • Industrial machinery
  • Electronic equipment
  • Chemical production
  • Lumber/wood products
  • Automobiles and related
  • High-end furniture
  • Specialty textiles
  • Environmental technologies
  • AdvantageWest
  • Environment-related
  • Advanced manufacturing
  • advanced materials and composites
  • chemicals and plastics
  • IT software
  • Communications including multimedia, film, TV, internet-related
  • Food-related including:
  • hospitality
  • horticulture
  • packaging
  • Life sciences and agribusiness
  • biotechnology
  • nutraceuticals
  • native plant commercialization
  • bio-manufacturing
  • non-toxic pest control
  • Retirement
  • construction
  • retirement communities
  • gerontology and geriatrics
  • adaptive technologies
  • AdvantageWest (cont,)
  • Arts crafts and design
  • home-based entrepreneurs
  • graphic arts
  • architects
  • set design and arts performance
  • historical preservation
  • Environment-related
  • renewable energy
  • minerals
  • environmental reclamation
  • Health care
  • health delivery systems
  • medical equipment manufacturing
  • Recreation and tourism
  • eco-tourism
  • heritage tourism
  • hospitality
  • recreation facilities and services
  • recreation product manufacture
  • Security-related
  • forensic science
  • homeland security technologies
  • criminal justice
  • Biotech Center
  • Bio-tech applications
  • Bio-manufacturing
  • Environmental quality
  • Clinical trials
  • Health-related biotechnology

University Strategies Focused on the

Region’s Future: Core Concept

Underlying all of our strategies (education, scholarship and service) is the concept of ENGAGEMENT:

Engagement is the process by which the University links its programs and resources to the needs of the people of the broader community


Unified Approach to Addressing Regional

Need: The Millennium Initiative

  • Core Strategies:
  • Implement UNC-Tomorrow
    • Grow high quality enrollment, especially in key fields
    • Implement the WCU QEP: 21st Century Education for ALL students
    • Support high quality, regionally-relevant graduate programs
    • Implement Boyer Model-based faculty reward system
    • Implement the “Stewards of Place Model”
    • Develop the Millennium Campus

Grow High Quality Enrollment in Programs

with Regional Importance

WCU is focusing on increasing academic standards and improving student quality as part of an integrated strategy to develop “intellectual capital” for the region


Summer Transition Programming

  • Second summer session integrated program
  • Southwestern Community College partnership; SCC provided excellent collegiate skills testing support
  • Students take beginning English (English 190) and college reading (EDRD 150) or a second general education course
  • Classes enrolled an average of 18 students
  • Each student assigned a faculty mentor to assist student in exploring his/her academic and life goals
  • Co-curriculum and curriculum closely linked:
      • Students visit Museum of Cherokee People
      • Group hike in mountains
      • Service learning project

Summer Transition Programming

  • Student’s mentor developed understanding of student’s academic weaknesses or personal issues that could interfere with academic performance
  • Individual follow-up plan developed and implemented for each student
  • Students lived in a learning community. RAs received special training and worked closely with the faculty mentor to assist in helping student develop
  • Strong activity-based group building activities throughout program
  • Each week, students required to attend a program focused on linking them to personal development opportunities

Summer Transition Programming

  • Program continues into the fall and spring semesters:
    • Each student assigned a peer mentor
    • Each student assigned an academic advisor who works proactively with the student for the first year
    • Strong academic progress reporting system used to track student performance and to flag need for intervention
    • Students strongly encouraged to enroll in career and major development seminar in spring term

Summer Transition Programming

  • Outcomes (2008)
    • 152 students started the program
    • 4 students were dismissed from the program—three for behavioral problems
    • All but 4 students eligible to enroll in Fall term (97.3 percent)
    • Average GPA for summer: 3.40
    • 50 percent of students received a 3.5 or higher
    • For 2007 class, fall/spring retention was same as for regularly admitted student

UNC-Tomorrow Flag Statements

A. Our Global Readiness (4.1)

  • WCU will continue to realign its academic programs and services consistent with its unique and nationally significant philosophy of integrative education.

B. Our Citizens and Their Future Access to Higher Education (4.2)

  • To address the projected demand for higher education among North Carolinians, WCU will utilize an educational extension model to provide programming and services to non-traditional, underserved, and place-bound students; and increase the main campus capacity.

C. Our Children and Their Future: Improving Public Education (4.3)

  • Through its partnerships with the region’s schools and its applied research, WCU will influence public policy and practice with regard to teacher preparation and retention, administrative quality, and school performance.

D. Our Communities and Their Economic Transformation (4.4)

  • WCU will apply the Stewards of Place model to effect regional economic transformation.

UNC-Tomorrow Flag Statements

E. Our Health (4.5)

  • WCU will expand its role as the major provider of allied health and nursing education, applied research, and service in the Western North Carolina region.

F. Our Environment (4.6)

  • WCU will expand its focus on education and research tied to environmental sustainability with particular emphasis on biodiversity and land use.

G. Our University’s Outreach & Engagement (4.7)

  • WCU will use the Boyer Model of Scholarship and the SACS-approved integrative, intentional learning model to encourage the application of research to regional issues.

Implement QEP with Specific Examples

“Synthesis: A Pathway to Intentional Learning”

Purpose: Provide an educational experience where students integrate knowledge, skills and co-curricular activities that result in deeper learning, meaningful career choices, and developing an understanding of one’s role in society




Content, theory &


Implement QEP with Specific Examples


Implement QEP with Specific Examples

Keys to the QEP:

Coordination of advising, service learning, international programs, undergraduate research, and career education

Development of the “Education Briefcase. The “Education Briefcase” is a longitudinal portfolio available for assessment of student learning and program quality.


Implement QEP with Specific Examples

Students are required to be involved in experiential education such as service learning, internships, co-operative education, international travel, or mentored research

Students are required to reflect on the meaning of their education as related to their goals—their world

Focus is on meaning, application, and integration


Implement QEP with Specific Examples

Engaged Learning

Recreation therapy students work with Webster Enterprises to develop exercise programs for adults with disabilities

Engineering technology students and faculty give up a winter break to develop an injection mold for Watauga Industries

Eleven students do “alternative fall break” to work with homeless in Atlanta


Implement QEP with Specific Examples

Engaged Learning

Theater and education students develop a performance, “School House Rock Live!” and perform for hundreds of the region’s elementary students

Entrepreneurship students work with the Town of Canton to rebuild economy after recession and flood

Future Physical Therapists perform workplace ergonomics assessments, helping to reduce musculoskeletal or repetitive stress injuries


Implement QEP with Specific Examples

Engaged Learning

During the 12-month period ending June 30, 2007, 7,300 students at WCU completed 38,500 hours of community service, and 2,500 of those students participated as part of their academic courses


Implement QEP with Specific Examples


Recreation Therapy


Boyer Model

Boyer model is critical to implementing the QEP and UNC-T

Assures that faculty reward system has the flexibility needed to support other programs

Focuses on “meaningful” scholarship rather than “publications”


Boyer Model: A Few Examples

Natural Resource Management faculty member spins out not-for-profit focused on sustainable forestry

Faculty member and students in engineering technology develop device to allow disabled artist to paint again

Faculty member in education creates web-based material for K-12 schools

Chemistry faculty member creates material used in “non-poisonous pesticide”


Boyer Model

“Faculty members should demonstrate that they are current and scholarly in their disciplines as reflected in the ways they teach and serve. They are also expected to demonstrate regular activity in one or more types of scholarship outlined below”:

  • The four types of scholarship from Ernest Boyer’s model include:
  • Scholarship of discovery
  • Scholarship of integration
  • Scholarship of application
  • Scholarship of teaching and learning

Graduate Education

  • Increasingly develop strong programs that reflect the needs of the region
  • Increasingly focus on distance education to address regional and state needs for an educated workforce

Stewards of Place Model

Framework for Regional Stewardship


Branding Initiative - Campus

“WCU offers opportunities for those who aspire to make a difference in their world.”


Branding Initiative - Campus

Core Components of the Brand:


Pride of the Mountains