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Trends in Electronic Cigarette Use in England Study

Explore the rise in electronic cigarette usage in England, including prevalence rates, quitting attempts, market data, and trends in smoking cessation aids. Study conducted by Robert West, Emma Beard, and Jamie Brown from University College London.

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Trends in Electronic Cigarette Use in England Study

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  1. Trends in electronic cigarette use in England Robert West Emma Beard Jamie Brown University College London www.smokinginengland.info

  2. Declaration of competing interest • I undertake research and consultancy for companies that develop and manufacture smoking cessation medicines and licensed nicotine products • I am a trustee of the charity, QUIT • I am an honorary co-director of the National Centre for Smoking Cessation and Training • My salary and most of my research is funded by Cancer Research UK

  3. Methods • Monthly household surveys • Each month involves a new representative sample of ~1800 respondents; smokers ~450 • Data collected on electronic cigarettes since second quarter 2011 • Fidler, et al., 2011. 'The smoking toolkit study': a national study of smoking and smoking cessation in England. BMC Public Health 11:479 • For more info see www.smokinginengland.info

  4. Prevalence of electronic cigarette use N=9,244 adults who smoke or who stopped in the past year

  5. Electronic cigarette use N=590 e-cigarette users not using NRT

  6. Prevalence of nicotine products while smoking N=8,619 smokers

  7. Prevalence of nicotine products in recent ex-smokers N=532 adults who stopped in the past year

  8. Aids used in most recent quit attempt N=4,164 adults who smoke and tried to stop or who stopped in the past year

  9. Motivation to quit p<0.001 for increase N=11,075 adults who smoke

  10. Quit attempts N=11,916 adults who smoked or who stopped in the past 3 months

  11. Quitting p=0.004 for increase N=11,919 adults who smoked in the past year

  12. Prevalence of nicotine/cigarette use p-0.005 for decrease p-0.001 for decrease N=54,107 adults

  13. The nicotine/cigarette market Nicotine data only from last year smokers nondaily nicotine: <1 pw=0.1, 1+ pw=0.5 N=42,347 adults

  14. Conclusions • An estimated 1 in 6 smokers and recent ex-smokers use electronic cigarettes and 1 in 10 use them daily • Almost 1 in 3 quit attempts involve use of electronic cigarettes • There has been a decrease in use of other aids to smoking cessation • Motivation to stop smoking has increased slightly • Quit rates have increased slightly • Per capita cigarette consumption has shrunk but per capita consumption of all nicotine products appears to have shrunk less

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