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The Cafe - PowerPoint PPT Presentation

  • Uploaded on is the one of the professional restaurants business in Chennai India our company offering services all information about the restaurants and food. We are offering services beauty spa Chennai, online movies, shopping malls, events

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Presentation Transcript

Revenue Sources

  • Menu
  • Space Rental
  • Full Barr
  • Carryout
  • Takeout
  • Gift Voucher
  • Full Service
  • Special Events

Our products positioning statement

  • . Cafe experience the experience of dining as a services
  • . healthy and Nigh food-we offer healthy choices for lunch an dinner
  • . entertainment- we offer a relaxed and social environment
  • . bar- we offer a full bar for adult drinkers


  • Individuals: people that dine in by themselves
  • Families: a group of people, either friends or a group of nuclear relatives dining together
  • Takeout: people that prefer to eat food in their home or at a different location then the actual restaurants
  • Carryout- people who order in groups who would like food delivered to them during lunch

Marketing strategy

  • Institutional Marketing- promote the life style and entertainment value through PR and Blogging
  • Program Marketing product and retention strategy
  • to seek customer awareness develop or our customer base and work toward building customer loyalty and referrals
  • Establsh customer retention and customer engagement programs
  • establish sales goals for staff to achieve (the perfect check theory)
  • Track our effort using POS and Google Analysis to evaluate our performance and reiterate

Marketing Activates and opportunities in-store

  • Get customer feedback using survey from and survey monkey via email
  • Increase our rating
  • Lead capturing using mail chimp and Facebook fan page
  • Cross market other products
  • Use suggestive selling tactics
  • Send weekly invitations & coupons and special discounts promote facebook & yelp
  • Track our best sellers and measure feedback
  • Food sampling

Marketing Activities and opportunities outreach

  • Local search (Google maps & Yellow pages & free ads)
  • Social networking (Twitter, Fb & Youtube)
  • Rss and blogs (Menus, food articles on word-press and blogger)
  • Search engine-optimize for local and niche keywords to drive traffic website
  • Strategic online partners-identify online partners that drive traffic and retain customers
  • Launch Google ad words paid program

Cafe weekly programs

  • Happy hour
  • Vegan Wednesday
  • Karaoke
  • Sports bar
  • Community Day
  • College lunch
  • Wine tasting Saturdays

Public Relations

  • Strategy
  • Press relies should focus on pour weekly programs accomplishments new products and services
  • Articles should be written in the areas of travel food and nightlife
  • Execution
  • Get news featured in print
  • Post press realize and articles to blog website and social networks
  • Submit press release and stories to local bloggers

Bringing things all together

  • Customer acquisition-word of mouth, referal flyer distribution, Google maps, local directories, online search
  • Customer retention-customer loyalty programs specials, coupons and appreciation days email acquisition
  • Operational strategies-identifying our most profitable programs products etc.


  • Employee training
  • Get Found Online
  • Let your customers find you in more places. We not only increase your search engine vale with more links but help customers discover your business on more sites
  • Learn more just log onto