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If customers are not engaging with your ad campaign, it is ineffective to spend time and money on campaigns. Most marketers are struggling to keep their customers engaged. To keep them engaged, you need to use different strategies.
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HOW TO CREATE ENGAGING NATIVE ADS
INTRODUCTION If customers are not engaging with your ad campaign, it is ineffective to spend time and money on campaigns. Most marketers are struggling to keep their customers engaged. To keep them engaged, you need to use different strategies. Creating the right strategy and implementing it in your business can give unexpected results.
CREATE ENGAGING NATIVE ADS Solution-oriented:- Customers will engage if you provide an authentic solution to the problem they are facing. To create curiosity, describe the problem and then give a relevant answer. Speak directly to them:- Keep the content natural and personal to make them feel like you are talking to them. So they can relate to and read the full content. Use Brand name:- Using the brand name in the headline and the content will eventually generate more interactions. People don't remember the services but what they remember is the brand name. Include CTA:- CTA (Call To Action) encourages the leads to become a customer. Because once the customers are engaging with your content, they do whatever you add to the CTA.
SOURCE https://poweradspy.com/native-ads-in-3-formats/