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Passage Foods Simmer Sauces. Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: 45% Promotional Support Program: TBA Demo Support Program: Available Exclusivity: None Channel Strategy of Item: Conventional & Natural

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passage foods simmer sauces
Passage Foods Simmer Sauces
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $4.99
  • Gross Margin: 45%
  • Promotional Support Program: TBA
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional & Natural
  • Manufacturer Launch Date: Q4 2013
  • Convenient simmer sauces, ready in just 20 minutes with 3 easy steps
  • Traditional ethnic dishes sourced from 4 regions: India, Asia, Morocco & Tunisia
  • Developed by chefs from the region of origin to ensure absolute authenticity
  • Made with all-natural, wholesome ingredients
  • Gluten Free & GMO-Free
  • Ingredients (Butter Chicken):
  • Tomatoes (37%), Water, Sunflower Oil, Honey (7%), Herbs & Spices, Cream Powder (Milk Solids) (4%), Garlic, Ginger, Yoghurt Powder (Non-fat milk solids, cultures) (3%), Sea Salt, Almonds (1%), Brown Sugar, Distilled Vinegar, Food Acid (Citric Acid), Natural Flavor (Butter [<0.5%]), Natural Colors (Paprika & Turmeric Oleoresins), Vegetable Gums (Guar, Xanthan), Corn Starch

Tanja Fraser, UNFI Canada (416-319-2242)

frontera guacamole mix
Frontera Guacamole Mix
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $2.99
  • Gross Margin: 47%
  • Promotional Support Program: 2014 TBA
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date:
  • Prepare guacamole at home with the fresh flavors of your favorite Mexican restaurants, just add avocado
  • Made with tangy tomatillo, green chile and garlic
  • Ingredients:
  • Roasted tomatillos, tomatoes, green chiles, onions, cilantro and garlic, citric acid, salt, evaporated cane juice

Tanja Fraser, UNFI Canada (416-319-2242)

frontera skillet sauce
Frontera Skillet Sauce
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $3.39
  • Gross Margin: 45%
  • Promotional Support Program: 2014 TBA
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date: Available Now
  • Amp up tacos or fajitas with fresh Mexican flavors
  • Convenient & easy to prepare, just add contents of pouch to beef or chicken and serve with soft tortillas
  • Taco Skillet Sauces are gluten-free
  • Ingredients (Texas Original):
  • fresh tomato and roasted tomato, onion, garlic, apple cider vinegar, salt, evaporated cane juice, spices, expeller pressed canola oil, chile powder, anchochile, chipotle peppers (chipotles, tomato puree, onion, distilled white vinegar, vegetable oil, sugar, salt, paprika, garlic), natural Worcestershire sauce (distilled white vinegar, molasses, water, sugar, onions, anchovies, salt, garlic, cloves, tamarind extract, natural flavorings, chile pepper extract) water, cumin, oregano, calcium chloride, citric acid

Tanja Fraser, UNFI Canada (416-319-2242)

frontera enchilada sauce
Frontera Enchilada Sauce
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $3.39
  • Gross Margin: 45%
  • Promotional Support Program: 2014 TBA
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date: Available Now
  • Convenient & easy to prepare, just roll soft tortillas around meat or cheese, cover with sauce and bake in the oven
  • Available in Mild (Red) and Medium (Green)
  • All natural & gluten free
  • Ingredients (Red Chile):
  • Tomato (fresh tomato, roasted fresh tomato, tomato puree, calcium chloride and citric acid), water, New Mexico chile pepper, apple cider vinegar, red bell pepper, salt, onion, garlic, evaporated cane juice, spices, xanthan gum

Tanja Fraser, UNFI Canada (416-319-2242)

tasty bite channa masala vegetable korma
Tasty Bite – Channa Masala & Vegetable Korma
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $2.69-$2.99
  • Gross Margin: 50-55%
  • Promotional Support Program: EDLC (on-going mcb)
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date: Available Now
  • All natural Indian entrees, in 2 new flavors:
  • Channa Masala & Vegetable Korma
  • Convenient meals in just 1 step, microwave ready in 1 minute
  • Vegetarian
  • Gusset-bottomed bag for easy merchandising
  • Ingredients (Channa Masala):
  • Onions, Water, Chickpeas, Tomatoes, Sunflower Oil, Coriander, Salt, Spices, Chilies, Bay Leaf, Turmeric

Tanja Fraser, UNFI Canada (416-319-2242)

lee kum kee 275ml sriracha
Lee KumKee 275ml Sriracha
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $2.99
  • Gross Margin: 43%
  • Promotional Support Program: 15% mcb, 3-4x per year
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date: Available Now
  • Sriracha Chili Sauce is a Thai-style hot sauce with a warm garlic accent
  • Made from the freshest and juiciest sun ripened red chilies, it adds an exotic spicy flavour when cooking or dipping various foods
  • Ingredients:
  • Red Chili, Sugar, Salt, Garlic, Fish Extract, Lactic Acid, Acetic Acid, Antioxidant (Ascorbic Acid)

Tanja Fraser, UNFI Canada (416-319-2242)

san j mongolian beef sauce
San-J Mongolian Beef Sauce
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $4.99
  • Gross Margin: 43%
  • Promotional Support Program: 15% mcb, 2-3x per year
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date: Available Now
  • A delicious blend of sweet and savory flavors; works equally well with chicken, shrimp and tofu
  • Mongolian Sauce is made from San-J’s famous Tamari soy sauce with 100% soybeans and no wheat content
  • Certified gluten-free
  • Non-GMO Project Verified
  • Certified Kosher
  • Ingredients:
  • Organic Sugar, Tamari Soy Sauce (Water, Soybeans, Salt, Alcohol), Sake (Water, Rice, Salt), Water, Rice Vinegar, Garlic Puree, Garlic Powder, Arrowroot, Ginger Puree, Apple Cider Vinegar

Tanja Fraser, UNFI Canada (416-319-2242)

japan gold sushi roll kit
Japan Gold – Sushi Roll Kit
  • Product Type: Grocery
  • Unit Cost to WFM:
  • Suggested Retail Price: $14.99
  • Gross Margin %:
  • Promotional Support Program: 5x 15% (2014)
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Natural/Conventional
  • Manufacturer Launch Date 05/13

Sushi Rice: water, Japonica rice, citric acid for freshness. Sushi Vinegar: rice vinegar [water, rice], unrefined unbleached cane juice powder, salt. Shoyu Soy Sauce: water, soybeans, wheat, salt. Wasabi Powder: horseradish, mustard, mustard extract, spirulina. Sushi Nori 3 sheets: nori (porphyrayezoensis) seaweed. Bamboo Sushi Mat

  • Vegetarian/Vegan, 3 Servings = 3 Rolls, convenient and fun!
  • 1 Year Shelf Life
  • Ingredients: See Product Slide
  • All Ingredients included, even a sushi mat! Easy instructions right on the package, a great way to learn the art of sushi making

UNFI Code: JGO002

UPC: 8 45172 00007 2

Japan Gold co/ New Age Marketing and Brand Management Inc.

James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca

japan gold seaweed salad to go
Japan Gold – Seaweed Salad to Go
  • Product Type: Grocery
  • Unit Cost to WFM:
  • Suggested Retail Price: $3.99
  • Gross Margin %:
  • Promotional Support Program: 15% 5 times per 2014
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Natural/Conventional
  • Manufacturer Launch Date 05/13

Ingredients: Wakame Stem, Sesame, Kombu, Agar, Red Pepper,

Dressing (unrefined unbleached cane juice powder, sesame oil,

vinegar, rice cooking wine, sea salt, soy sauce {soybeans,

Wheat, sea salt}, Kombu extract, onion powder)

  • Ready in 5 minutes, No MSG, Low in Fat and Calories
  • 14 month Shelf Life
  • Ingredients: See Product Slide
  • Other attributes: Gluten Free, No Artificial Flavorings or Trans Fats, All Natural,
  • A quick meal or snack for a busy day

UNFI Code: JGO101

UPC: 8 43451 01785 8

Japan Gold co/ New Age Marketing and Brand Management Inc.

James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca

japan gold 100 buckwheat soba noodles
Japan Gold – 100% Buckwheat Soba Noodles
  • Product Type: Grocery
  • Unit Cost to WFM:
  • Suggested Retail Price: $11.99
  • Gross Margin %:
  • Promotional Support Program: 5x 15% (2014)
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Natural/Conventional
  • Manufacturer Launch Date: 05/13
  • Vegetarian/Vegan, Authentic (Made in Japan)
  • Wheat Free
  • 2 Year Shelf Life
  • Ingredients: See Product Slide
  • Other attributes: High in Fiber, High in Protein, Low Fat & Gluten Free

Ingredients: 100% Organic Buckwheat

UNFI Code: JGO301

UPC: 49 58325 00254 3

Japan Gold co/ New Age Marketing and Brand Management Inc.

James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca

naked coconuts soy free coconut seasoning
Naked Coconuts: Soy Free Coconut Seasoning
  • Product Type: Grocery
  • Unit Cost to WFM:
  • Suggested Retail Price: $
  • Gross Margin %
  • Promotional Support Program: $3.60 per case x3 in 2014
  • Demo Support Program: N/A
  • Exclusivity: None
  • Channel Strategy of Item: Conventional, Natural
  • Manufacturer Launch Date (April2013)
  • Certified Organic
  • Raw
  • Low in sodium
  • Non GMO Project Verified
  • Gluten free & vegan
  • Ingredients: Raw Organic Coconut Sap, Sea Salt
  • Other attributes: Soy Free Substitute for Soy Sauce, a Canadian company, 1% of sales donated to charities

8 90104 00105 4

  • Naked Coconuts co/ New Age Marketing and Brand Management Inc.
  • James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca
  • )
acropolis organics mousto balsamic 500 ml
Acropolis Organics – Mousto Balsamic 500 ml
  • Product Type: Grocery
  • Unit Cost to WFM :
  • Suggested Retail Price: $21.99
  • Gross Margin %
  • Promotional Support Program: 15% x 4 times per 2014
  • Demo Support Program: Available for all Stores, always demoed during promotions.
  • Exclusivity: None
  • Channel Strategy of Item: Natural, Conventional
  • Manufacturer Launch Date: UNFI Launch March 2014
  • Made from Romeiki Grapes, No Sugars Added, Aged 6 Years in Oak Barrels
  • Bio-Dynamically Farmed – No Pesticides, Chemicals or Industrial Farming Practices
  • Family owned and operated company, a local vendor/importer
  • Ingredients: Red Wine Vinegar, Grape Must
  • (contains naturally occurring sulphites)
  • Made from an ancient recipe, free from preservatives, additives and dyes

UNFI Code: ACR006

Acropolis co/ New Age Marketing and Brand Management Inc.

James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca

nutiva 1 6l organic coconut oil
Nutiva 1.6L Organic Coconut Oil
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $39.99
  • Gross Margin: 45%
  • Promotional Support Program: 15% ISF in Aug & Oct
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date: Available Now
  • One of the world's most nourishing super-foods, great for sautéing and baking, it enhances your favorite recipes and can also be used for body care
  • Organic
  • Non-GMO Project Verified
  • Virgin, cold-pressed & unrefined
  • Non-hydrogenated, cholesterol-free
  • Made from fresh coconuts
  • Ingredients: Organic Coconut Oil

Tanja Fraser, UNFI Canada (416-319-2242)

naked coconuts coconut oil
Naked Coconuts: Coconut Oil
  • Product Type: Grocery
  • Unit Cost to WFM:
  • Suggested Retail Price:
  • Gross Margin %
  • Promotional Support Program:
  • 15% MCB, 4x per year
  • Demo Support Program: N/A
  • Exclusivity: None
  • Channel Strategy of Item: Conventional, Natural
  • Manufacturer Launch Date (April2013)
  • Certified organic, gluten free & raw
  • Cold-pressed from freshly harvested coconuts
  • Non-GMO Project Verified
  • 100% virgin coconut oil
  • Ingredients: Organic Virgin Coconut Oil
  • Vegan, smells and tastes like fresh coconuts, a Canadian company, 1% of sales donated to charities

UPC/SRP:

454g - 8 90104 00101 6 - $12.99

908g - 8 90104 00102 3 - $23.99

1.8 L - 8 90104 00108 5 - $42.99

3.8 L - 8 90104 00109 2 - $85.99

  • Naked Coconuts co/ New Age Marketing and Brand Management Inc.
  • James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca
  • )
spectrum coconut oil spray
Spectrum Coconut Oil Spray
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $7.99
  • Gross Margin: %
  • Promotional Support Program: TBA
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional & Natural
  • Manufacturer Launch Date: Q2 2014
  • Non-stick cooking spray made from naturally refined organic coconut oil
  • Convenient, just spray directly into pan
  • Suitable for medium-high heat cooking and baking
  • Expeller-pressed
  • No saturated fat, trans fat or hydrogenated fat
  • Kosher
  • Ingredients:
  • Mechanically (expeller) pressed naturally refined organic coconut oil, soy lecithin, natural flavor, propellant (No chlorofluorocarbons)

Tanja Fraser, UNFI Canada (416-319-2242)

acropolis organics olive oil 750 ml
Acropolis Organics – Olive Oil 750 ml
  • Product Type: Grocery
  • Unit Cost to WFM :
  • Suggested Retail Price: $19.99
  • Gross Margin %
  • Promotional Support Program: 15% x 4 times (2014)
  • Demo Support Program: Available for all stores, always demo’dduring promotions
  • Exclusivity: None
  • Channel Strategy of Item: Natural & Conventional
  • Manufacturer Launch Date: Feb 2014
  • Single estate grown olive oil, made with single variety olives
  • Local vendor/importer
  • Health Check Logo Approved
  • Bio-Dynamically Farmed – No Pesticides, Chemicals or Industrial Farming Practices
  • Afamily owned and operated company
  • Ingredients: First Cold Pressed Koroneiki Olive Oil

UNFI Code: ACR008

Acropolis co/ New Age Marketing and Brand Management Inc.

James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca

artisan wild rice egg penne
Artisan Wild Rice Egg Penne
  • Product Type: Dry Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $7.99
  • Gross Margin: 42%
  • Promotional Support Program: Quarterly ISF
  • Demo Support Program: 1 demo per store quarterly
  • Exclusivity: None
  • Channel Strategy of Item: Natural
  • Manufacturer Launch Date: Available Now
  • Artisanal Pasta, hand-made in Manitoba
  • A Canadian Family Business since 1935
  • Kosher, 100% natural, GMO free, HACCAP Certified
  • Textured to hold sauce
  • Has a unique light & nutty flavor
  • Canadian Crop First Nation Harvested
  • 100% Canadian Ingredients:
  • wild rice, durum wheat semolina, organic eggs
artisan wild rice egg linguine
Artisan Wild Rice Egg Linguine
  • Product Type: Dry Grocery
  • Unit Cost to WFM: $4.60
  • Suggested Retail Price: $7.99
  • Gross Margin: 42%
  • Promotional Support Program: Quarterly ISF
  • Demo Support Program: 1 demo per store quarterly
  • Exclusivity: None
  • Channel Strategy of Item: Natural
  • Manufacturer Launch Date: Available Now
  • Artisanal Pasta, hand-made in Manitoba
  • A Canadian Family Business since 1935
  • Kosher, 100% natural, GMO free, HACCAP Certified
  • Canadian Crop First Nation Harvested
  • 1oz linguine nests with a light & nutty flavor
  • 4 minute cook time
  • 100% Canadian Ingredients:
  • wild rice, durum wheat semolina, organic eggs
simply organic sweet basil pesto mix
Simply Organic – Sweet Basil Pesto Mix
  • Product Type: Grocery
  • Unit Cost to WFM:
  • Suggested Retail Price: $2.29
  • Gross Margin %
  • Promotional Support Program: 15% 4 x per year
  • Demo Support Program: N/A
  • Exclusivity: N/A
  • Channel Strategy of Item: Natural, Conventional.
  • Manufacturer Launch Date: Available Now.
  • Quick & easy to prepare mix, ready in minutes
  • Perfect for pasta, can be used in a variety of recipes
  • Packed in a recyclable display case of 12 units
  • Certified organic, vegetarian & kosher
  • Ingredients:
  • Organic Basil, Organic Potato Starch, Organic Maltodextrin, Sea Salt, Organic Garlic, Citric Acid, Organic Black Pepper, Silicon Dioxide.

UPC: 0 89836 20004 4

UNFI Code: SOR611

  • Simply Organic co/ New Age Marketing and Brand Management Inc.
  • James van Bolhuis P. 647.527.2777 E. James@newagemarketing.ca
cucina antica pasta sauce
CUCINA ANTICA PASTA SAUCE
  • Product Type: Dry Grocery
  • Unit Cost to WFM: $5.54
  • Suggested Retail Price: $9.99
  • Gross Margin: 42%
  • Promotional Support Program:
  • 15% mcb 4x per year
  • Demos: TBA, upon request
  • Exclusivity: None
  • Channel Strategy: Natural
  • Manufacturer Launch Date: Available Now
  • All Natural, versatile cooking sauces made from fresh ingredients that can be prepared with pasta or a wide variety of dishes for an authentic homemade Italian flavor
  • Gluten-free
  • No sugar added
  • Lower sodium than its competitors
  • Made with San Marzano tomatoes, imported from Italy
amy s soup line extension
Amy’s Soup – Line Extension
  • Product Type: Grocery
  • Unit Cost to WFM: $
  • Suggested Retail Price: $4.69
  • Gross Margin: 44-46%
  • Promotional Support Program: In conjunction with existing skus
  • Demo Support Program: Available
  • Exclusivity: None
  • Channel Strategy of Item: Conventional& Natural
  • Manufacturer Launch Date: Available Now
  • 3 new flavors: Golden Lentil, Tuscan Bean & Rice and Hearty French Country Vegetable
  • Certified Organic
  • Vegan, dairy free & gluten free
  • Ingredients (Tuscan Bean & Rice):
  • FILTERED WATER, ORGANIC BROWN RICE, ORGANIC SAUTEED ONIONS (ORGANIC ONIONS, ORGANIC SUNFLOWER OIL), ORGANIC BORLOTTI BEANS, ORGANIC CELERY, ORGANIC SPINACH, ORGANIC CARROTS, ORGANIC TOMATO PUREE, ORGANIC EXTRA VIRGIN OLIVE OIL, ORGANIC GARLIC, ORGANIC SPICES, SEA SALT

Tanja Fraser, UNFI Canada (416-319-2242)