Ford as a Fortune 500 Company Making It’s Way to the Top

1. Ford as a Fortune 500 CompanyMaking It’s Way to the Top Bernadette Bartold Jessica Martin Ashley Rocha Ariel Skellett

2. In the Beginning • Ford Motor Company • established in 1902 • six years after Henry Ford completed his first vehicle • followed by • GM, established in 1908 • Chrysler, established in 1928

3. The Big Three • Ford, GM, and Chrysler are known as the “Big Three.” • These three companies made cars an essential component of the average person’s way of life.

4. Honda Takes the Lead • In 1970, consumers realized oil was imported from overseas. • Laws were enacted which introduced new emission standards for vehicles. • Honda was the only company producing an engine that met emission standards and therefore took the lead.

5. Quality is Number One • By 1980, Ford’s CEO came up with a new goal for the company. “Quality is Number One” • Ford upheld the goal by: • shutting down plants that didn’t meet standards • halting production of the Ford Escort.

6. Rising Above Competitor Sales • After two years of working on their quality, Ford reported a profit nearly double to that of GM. • Ford’s concentration had been on quantity, and not quality. • In 1983, “formal quality ratings for every supplier” were created. • A Quality Supplier must rank at 85 or above out of 100, rising to 90 or above by 1990.

7. Going the Extra Mile • In the early 90’s: • Ford was meeting consumer desires as well as emissions standards while GM recalled around 10,000 vehicles. • Ford continued improvements by incorporating enhanced safety features into their vehicles. • These features were added to ensure the well-being of the driver.

8. Safety Since the Beginning • Early safety features included: • Rear seat belts • Padded instrument panels • Padded sun visors • Outside rear view mirrors • Windshield washer • Back up lights • Four-way emergency warning flasher

9. Road Blocks • Ford hit some minor roadblocks along the way to success. • In 1996, Ford had the highest recall of a single car manufacturer. • Production had been rushed and quality was sacrificed. • Ford reacted quickly to the issues to ensure the safety of their customers while using the recalls as a learning experience.

10. Promoting Safety • In 1999, the company began a radio launched safety campaign to reclaim the support of its customers. • Advertisements included: • directions for buckling seatbelts • how not to tailgate • dangers of aggressive driving • and later on, promotions of enhanced safety features.

11. Enhancing Safety With Technology • Some enhanced safety features include: • Belt-Minder • Personal Safety System • Pressure Monitors • Blind Spot information system • Blind Spot Mirrors • Rear inflatable seatbelts

12. Pleasing the Buyers • Customer feedback has led Ford to adjust their technology and design. • In 2006-2010, Ford was recognized for their achievement of unparalleled success in quality as well as customer satisfaction improvement. • A contributing factor was the extensive decrease in “things-gone-wrong.”

13. Stuck In Another Rut • Recently, Ford has received negative feedback on their launch of two new products. • MyFordTouch Infotainment System • Reportedly difficult to use and slow. • EcoBoost Engines • Did not meet projected statistics.

14. Surprising Turnaround • Despite the recalls and setbacks, production rates have increased. • Ford has added two more sizes to their line of EcoBoost engines. • This has proven to be a beneficial move. • Consumer demands are rocketing. • Ford hopes to manage the change efficiently with the recent downsize of their suppliers .

15. Eye-Catching Image • New exterior and interior components are eye-catching, from a distance. • Heightened door panels cut down on outward visibility. • Trim does not fit properly. • High quality materials were used without installation of the like.

16. What does it take to be on the top? • The Fortune 500 list is based on revenue for a company’s fiscal year. • The more you sell, the higher you are on the list • Ford is #10 in the United States • GM is # 7 in the United States

17. Revenues for Ford and GM • 2011 • Ford’s revenues were $136,264 million. • GM’s revenues were $150,276 million. • 2012 • Ford’s revenues were $134,252 million. • GM’s revenues were $152,256 million.

18. Can Ford Grasp First? • What will it take for Ford to power ahead of GM? • Finding the perfect balance between quality and quantity. • Reestablishment of their luxury line. • Marketing reliable and efficient vehicles. • Building products to please buyers.

19. Balancing Quality and Quantity • Finding the perfect balance between quality and quantity is one major concern that the company should strive on. • Ford seems to rush their products to the market before they’re ready. • This has led to multiple recalls.

20. Reestablishing Lincoln • Many people do not consider Lincoln to be a luxury brand. • Sell more units in this category would increase revenue. • To date, Ford has two marketed brands while GM has four.

21. Ford vs. GM • Ford’s Major Brands • Ford and Lincoln • Lincoln as their luxury brand • GM’s Major Brands • Chevrolet, GMC, Buick and Cadillac • Cadillac as their luxury brand

22. Efficiency and Reliability • Ford has popular acronyms • Found on Road Dead • Fix or Repair Daily • Burying the negative views and marketing reliable and efficient vehicles will: • gain support • show concern for occupant safety

23. Manufacturing to Sell • Ford can maximize its profits by building products that they know customers will love. • Communicating with consumers. • Responding to feedback with vehicle modifications. • Creating vehicles around consumer lifestyles and needs.

24. Yes They Can! • Grasping a larger market and understanding the wants and needs of their consumers will give Ford the power they need to reach the top. • Ford is trailing behind, but has the ability to make its way to the top of the list.

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