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April Joan Krissy

Subliminal Advertising. Advertising Alcohol. April Joan Krissy. Advertising Alcohol: Effects on Viewers. Advertising Alcohol . Does NOT Increase Consumption. Advertising Alcohol . Does NOT Increase Consumption. www.beerwsc.co.nz/html/advertising-consumption.html.

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April Joan Krissy

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  1. Subliminal Advertising Advertising Alcohol April Joan Krissy

  2. Advertising Alcohol: Effects on Viewers

  3. Advertising Alcohol ... Does NOT Increase Consumption

  4. Advertising Alcohol ... Does NOT Increase Consumption

  5. www.beerwsc.co.nz/html/advertising-consumption.html

  6. Advertising Alcohol Does NOT Increase Abuse NIAAA • This is consistent with other reviews of the research including: • US Department of Health and Human Services • Washington University Social Science Institute • Ontario: Health and Welfare Canada • Federal Trade Commission • Indiana: Institute of Medicine

  7. Advertising Alcohol ... …has the objective to create brand loyalty and to encourage consumers to switch to their brand. i.e. increase market share!

  8. Total beer market sales $50,000,000,000 Brand X's 10% share of market $5,000,000,000 Scenario I: Increase the Total Market Total market grows by one percent to... $55,000,000,000,000 Brand X's 10% share is now... $5,050,000,000 Total beer market remains stable $50,000,000,000 Scenario II: Increase in Market Share Brand X's 10% market share increases one percent $500,000,000 Brand X's 11% market share $5,500,000,000 “Yeah, right.”

  9. The Commercial Flood: A Closer Look

  10. Advertising Alcohol ... In 1996, a self-imposed ban on television and radio advertising was lifted recently by the Distilled Spirits Council of the United States, ending almost fifty years of black-out and precipitating a public debate about the effect of alcohol advertising. Will this lead to greater alcoholism?

  11. The Purpose of Alcohol Ads Advertising Alcohol ... • Glamorize • Tantalize • Normalize • Familiarize • Demonize • Dramatize • Sex-ize

  12. Bacardi • Suggestive Phrases • Tantalizing Situations • Dramatic Positions • Glamorous Characters

  13. Smirnoff • Demonize • Dramatize

  14. Killarney’s • Suggestive Phrase • Tantalizing Situations • Dramatic Positions

  15. James Boag’s • Tantalizing Situations • Dramatic Positions • Sexual Reminders

  16. “Feels good to say what you really think, huh? And just like you Tequiza’s unique blend of Blue Aguave Necter, Mexican Tequila and Lime flavor, is definitely for those who hold nothing back. Speak your mind. Drink you beer.” Tequiza • Familiarity • Normality

  17. “ A six legged dog? Or two dogs… ?” Two Dogs • Sexual Reminder

  18. Subliminal Advertising: The Argument

  19. Similarly dressed? Similarly dressed? Phallic Symbol? Handkerchief or Leaf? Patrón • Suggestive Phrase • Dramatic Position • Sexual Reminders • Glamorous Character

  20. What the FCC has to say … … is not much. http://www.lawpublish.com/fcc.html#SUBLIMINAL

  21. Subliminal Advertising Advertising Alcohol April Joan Krissy • Okole maluna!

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