Subliminal Advertising. Advertising Alcohol. April Joan Krissy. Advertising Alcohol: Effects on Viewers. Advertising Alcohol . Does NOT Increase Consumption. Advertising Alcohol . Does NOT Increase Consumption. www.beerwsc.co.nz/html/advertising-consumption.html.
…has the objective to create brand loyalty and to encourage consumers to switch to their brand.
i.e. increase market share!
Brand X's 10% share of market
Scenario I: Increase the Total Market
Total market grows by one percent to...
Brand X's 10% share is now...
Total beer market remains stable
Scenario II: Increase in Market Share
Brand X's 10% market share increases one percent
Brand X's 11% market share
In 1996, a self-imposed ban on television and radio advertising was lifted recently by the Distilled Spirits Council of the United States, ending almost fifty years of black-out and precipitating a public debate about the effect of alcohol advertising.
Will this lead to greater alcoholism?
Advertising Alcohol ...
“Feels good to say what you really think, huh? And just like you Tequiza’s unique blend of Blue Aguave Necter, Mexican Tequila and Lime flavor, is definitely for those who hold nothing back. Speak your mind. Drink you beer.”Tequiza
… is not much.