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Social Media Revolution. Are You In Or Out?. Marketing Strategy for ROI. What do your customers need?. What are the calculated results of your efforts?. How are you unique?. Direct mail, Advertising, traditional PR, etc. Website, SEO, social media, blogging, etc. CONVERGENCE.

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social media revolution

Social Media Revolution

Are You In Or Out?

marketing strategy for roi
Marketing Strategy for ROI

What do your customers need?

What are the calculated results of your efforts?

How are you unique?

Direct mail, Advertising, traditional PR, etc.

  • Website, SEO, social media, blogging, etc.

CONVERGENCE

marketing rules have changed
Marketing Rules Have Changed

It Was

It Is

Pulling client to the message

Interactive conversation

User generated content xxx

Engage, build relationship xxx

Real time metrics

Sharing information

  • Pushing message to client
  • One way message
  • Business generated content
  • Interrupt client-direct immediate action
  • Hard to measure results
  • Guarding information
shifting power
Shifting Power

“To find something comparable, you have to go back 500 years to the printing press, the birth of mass media… Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control.” - Rupert Murdoch

changes in the marketplace
Changes in the Marketplace
  • Economy…looking for efficiencies
  • Globalization…leads to interdependence
  • Conversations…generate exposure, sales
  • Competition…becomes collaboration

People use technologies to get things that they need from each other, rather than from institutions.

social media revolution1
Social Media Revolution
  • http://www.youtube.com/watch?v=sIFYPQjYhv8
slide7

Developing a

Social Media Strategy

how can social media be used
How Can Social Media Be Used
  • Marketing and attracting new customers
  • Public relations (brand recognition, crisis management, engaging with journalists)
  • Creating customer relationships
  • Ongoing customer service
  • Market Research and Listening tool
  • Integration with offline networking efforts
links are social media currency
Links Are Social Media Currency
  • Social media allows you to place links and drive traffic to your website, blog or landing page.
  • Links build search engine and consumer clout
  • Use as many channels as you can manage
start with the basics
Start With The Basics
  • 400 million users
    • Get found by clients/prospects
    • Build a community and engage
    • Advertise your company
  • 65 million users
    • Increase Google ranking
    • Make business connections
    • New: Advertise your company
  • 75 million users
    • Extension of marketing or PR
    • Knowledge gathering & dissemination
    • Internal collaboration
  • 800 million videos
    • 2nd Largest search engine
    • Show your product/service
    • Visually connect
blogs establish expertise
Blogs – Establish Expertise
  • Post new blogs 1 to 3 times a week minimum
    • Original articles or tips
    • Press releases or campaigns
    • Comment to news and blogs
    • Encourage contributions
  • Be Unique: Let your personality and company values show
  • Utilize publishing sites: Digg, Technorati, BizSugar, YouTube
simplify to amplify
Simplify To Amplify
  • Update over 40 social networks at once for free http://www.ping.fm
    • Facebook Twitter Tumblr LinkedIn Ning My Space Delicious Vox Present.ly Posterous Yahoo Profiles Tagged Meme Plaxo Pulse Bebo Blogger Jaiku FriendFeed Brightkite Identi.ca Diigo Friendster Yammer ShoutEm Street Mavens Photobucket hi5 Xanga Multiply Flickr StatusNet GTalk Status and more
  • Simplify Twitter management SocialOomph.com
    • Auto-Reply Welcome Message to your New Twitter Followers
    • Schedule and publish blogs and posts
    • Set up searches for new Followers
    • Basic Free plan. Professional Plan $29.95/mo – features too many to count!
what are the results
What Are The Results?
  • Generated Exposure 81%
  • Increased my Website Traffic 61%
  • Increased Search Engine Rankings 52%
  • Generated Qualified Leads 48%
  • Reduced Marketing Expenses 45%
  • Helped Me Close New Business 35%

*Source is Social Media Industry Report 2009 by Michael Stelzner

lead generation
Lead Generation

Companies who have acquired a customer from social media and blogs

*Source is Social Media Industry Report 2009 by Michael Stelzner

scared of social media
Scared of Social Media?

Myth

Reality

Thank them for letting you know what to change

They are already talking about you - message control is an illusion

Create a social media policy

Social media requires time and knowledge. Integrate it into your marketing strategy

  • Criticism will damage our brand xxxxxxxxxxxxxxxx
  • We'll lose control of our message xxxxx xxxxxxxx
  • Scared of giving away corporate secrets
  • Social media is really cheap, or free
can you afford to be out
Can You Afford To Be Out?
  • http://www.personalizemedia.com/the-count/
mpower philosophy online services
MPower Philosophy Online Services
  • We scientifically approach your online marketing initiatives and enable integration with your traditional marketing campaigns to ensure ROI. Our online strategies include: Websites, SEO, Social Media, Blogging
slide19

MPower Philosophy is a marketing consultancy specializing in insightful and strategic marketing solutions that empower organizations to focus and grow. We partner with you to uncover and understand the root cause of your challenges and develop an innovative, comprehensive and strategic approach to marketing centered on your customer. We offer the right combination of marketing assessment, research insight, strategic marketing plan, and marketing execution to empower you to achieve your business and marketing goals.

Marilyn Oliva, President

MPower Philosophy, LLC

Phone: 954-629-1335

Email: Marilyn@MPowerPhilosophy.com

http://www.MPowerPhilosophy.com

LinkedIn.com/in/MarilynOliva

Twitter.com/MarilynOliva

Facebook.com/Marilyn.Oliva