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E-Everything Putting It All Together. 2011 Charleston Conference. Organizers. Leah Hinds – Charleston Information Group Jackie LaPlaca – CredoReference Laura Warren - CredoReference. Program. Patron-driven a cquisition of electronic r esources: The obvious n ext s tep

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e everything putting it all together

E-EverythingPutting It All Together

2011 Charleston Conference

  • Leah Hinds – Charleston Information Group
  • Jackie LaPlaca – CredoReference
  • Laura Warren - CredoReference
  • Patron-driven acquisition of electronic resources: The obvious next step
  • Moving forward with electronic content procurement
  • Ebooks: Access, technology & licensing
  • Time to embrace video in the academy
  • The eBook user experience
  • Econtent integration: If you’re not open, your’re not integrating
peter mccracken
Peter McCracken
  • Co-founder, Serials Solutions and ShipIndex.org
  • ALCTS Ulrich’s Serials Librarianship award
emilie delquie
Emilie Delquie
  • Vice President, Publishers Communication Group
cory tucker
Cory Tucker
  • Head of Collection Management, University of Nevada, Las Vegas
lisa carlucci thomas
Lisa Carlucci Thomas
  • Director, Think Design Do
  • 2009 ALA Emerging Leader and 2010 LJ Mover and Shaker
stephen rhind tutt
Stephen Rhind-Tutt
  • President, Alexander Street Press
michael gorrell
Michael Gorrell
  • Executive Vice President and Chief Information Officer, EBSCO Publishing
mark johnson
Mark Johnson
  • Director, Public Relations, HighWire Press
pre conference organizer
Pre-conference Organizer
  • Audrey Powers, Research Librarian for College of The Arts, University of South Florida
patron driven acquisition of electronic resources the obvious next step


Peter McCracken

Co-Founder & Director of Content

and Business Development,


Charleston Pre-Conference, 2 November 2011

let s expand demand driven acq
Let’s expand demand-driven acq…

…to where it makes the most sense of all.

Large amounts of discrete data

Already online

Low cost per item

the concept in brief
The concept, in brief

Offer “per use” purchasing of selected content through discovery layers

Library chooses which databases are pay-per-use

Discovery layer vendor manages micro-payments

Patron sees no difference in databases

dda in discovery layers dddla
DDA in discovery layers – DDDLA?

ad tracking software

$ 0.00

$ 0.25

$ 0.00

$ 0.00

$ 1.00

$ 0.00

$ 0.00




$1.25 + 4%

Discovery Layer Accounting Server

full text view data dollar transfer
Full-text view data, dollar transfer

ad tracking software





Discovery Layer Accounting Server

$3.25 + 4%

how the future will work
How the future will work

Unlimited access to select databases

Library chooses certain databases; offers buffet access to patrons

Other databases are not available at all

Select access to unlimited databases

Some databases have unlimited access, as before

Other databases are pay-per-use, through discovery layer interfaces



financial management issues
Financial management issues
  • When library pays 120% of list price to a pay-per-use database, it pays no more year
    • Shows value of direct purchase
  • Library maintains account at discovery layer; when it’s empty, no more PPU resources are displayed
  • Librarian can control which databases are PPU based on cost, if they choose
    • “Don’t show $8 PPU / $30 PPC results”
benefits to libraries
Benefits: To libraries
  • More efficient purchasing
    • Among low-use databases, buy what you use
    • For high-use databases, nothing changes
  • Greater breadth of subject offerings
  • Improved services to patrons
  • Better, more meaningful usage statistics
  • Easy to try new databases with low risk
benefits to content providers
Benefits: To content providers
  • Broader opportunities for niche databases
  • Increased revenue
    • Less revenue per institution, but now from many more; some new subscriptions
  • Sales go from “buy it now” to “just try it”
  • Revenue will more accurately reflect usage
benefits to discovery layers
Benefits: To discovery layers
  • Discovery layer role in library is enhanced further
    • Becomes sole access point to many databases
  • Increased revenue through service plans
  • Further opportunities available through usage data delivery & mining
benefits to patrons
Benefits: To patrons
  • More content
  • Patron at a small institution could see exact same results as patron at a large institution
    • At small institution, most data is pay-per-use; at large institution, most data is from a direct subscription – but patron doesn’t know and doesn’t care
  • Emphasizes importance and value of libraries and librarians
  • Objections to pay as you go
    • This is just reference ILL, writ large and immediate
  • Possible end-of-month problems if most money in account is spent
    • Need to closely manage budgets

It just makes sense.

It improves and enhances the services that discovery layers provide to libraries, and that librarians provide to patrons

It’s relatively easy to do.

Personally, I want it tomorrow.

thank you
Thank you.

Peter McCracken