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Business models for OER: A contingency approach Anne Helsdingen, Ben Jansen & Robert Schuwer Open University of the Netherlands. OER and OUNL It’s not a choice if.. Heaven or Hell Questions Approach The Canvas Approach Let’s Paint Are they successful? Improve education and learning

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slide1

Business models for OER: A contingency approachAnne Helsdingen, Ben Jansen & Robert SchuwerOpen University of the Netherlands

oer and the open university

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

OER and the Open University
  • Several institutional initiatives: Wikiwijs, Opener, StOER
  • Current organisation:
    • Provides online Bachelor and Master courses for self-study, provides personal support, administers tests and exams
    • Funding from government, lumpsum and per student
    • Students pay tuition
  • What is a sustainable OER approach for the OU?
it is not a choice if

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

It is not a choice if...
  • Educational content will be distributed over the internet
  • Other institutes are providing content and services

What content is suitable?

How do we interact?

Who is responsible for what?

How can we sustain our business?

…but rather how?

heaven

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Heaven…..
  • Free to share and collaborate
  • Open and easy to work with
  • Get lots of people involved and contribute
  • Create learning environments for everyone

…..or Hell?

Where to find what – can you still trust sources?

Who is in control?

We are creating a strong competitor

Do I still have a job in the new organisation?

questions

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Questions

Why do other institutions provide OER?

How are other educational institutes managing

OER?

How successful are they?

approach

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Approach

What are others doing?

Analyse business models of other initiatives

approach1

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Approach

What are others doing?

Analyse business models of other initiatives

A story that tells you:

What do we do how and for whom?

Structuring activities, make choices

approach2

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Approach

What are others doing?

Analyse business models of other initiatives

A story that tells you:

What do we do how and for whom?

Structuring activities, make choices

We collect data from semi-structured interviews

approach3

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Approach

What are othersdoing?

Analyse business models of otherinitiatives

A story thattellsyou:

What do we do how and forwhom?

Structuringactivities, makechoices

We collect data fromsemi-structured interviews

We askthem!

approach4

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Approach

What are othersdoing?

Analyse business models of otherinitiatives

A story thattellsyou:

What do we do how and forwhom?

Structuringactivities, makechoices

We collect data fromsemi-structured interviews

We askthem!

Gatherinformationonwhythey offer OER, and howsuccesfullthey are.

slide11

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

approach5

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Approach
  • Analyse business according to Osterwalder & Pigneur (2009) Canvas
  • Semi structured interviews
  • MIT, OU, OUNL, TU Delft, Tecnológico de Monterrey, Mexico Monterey, Universitat Oberta de Catalunya, University of California Irvine, Open Highschool of Utah, Flatworldknowledge,EADTU, Athabasca, Canada, WikiEducator, KU Leuven, ….
  • A business models does not specify whether you are successful!
approach6

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Approach
  • Analyse business according to Osterwalder & Pigneur (2009) Canvas
  • Semi structured interviews
  • MIT, OU, OUNL, TU Delft, Tecnológico de Monterrey, Mexico Monterey, Universitat Oberta de Catalunya, University of California Irvine, Open Highschool of Utah, Flatworldknowledge,EADTU, Athabasca, Canada, WikiEducator, KU Leuven, ….
  • Literature review:
    • Using Scopus (peer reviewed)
    • Keyword: Open Educational Resources
    • Result: 32 hits.
    • Selection criteria (abstracts): the objective should be to evaluate impact, effect or use of OER
    • Result: 11 (all after 2007)
let s paint

Key partnerships

Core activities

Value Proposition

Customer relationships

Customer segments

Let’s paint!

Key resources

Channels

Cost structure

Revenu streams

slide15

Key partnerships

Core activities

  • Value Proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

Customer segments

Key resources

Channels

Cost structure

Revenu streams

slide16

Key partnerships

Core activities

  • Valueproposition
  • - Building blocks
  • - Introductory / teasercourses
  • Complete courses

Customer relationships

Customer segments

- Self learners

- Regular students

- Educational professionals

Key resources

Channels

Cost structure

Revenu streams

slide17

Key partnerships

Core activities

  • Value proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

Customer segments

- Self learners

- Regular students

- Educational professionals

Key resources

Channels

- Website

- Web 2.0 tools

Cost structure

Revenu streams

slide18

Key partnerships

Core activities

  • Value proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

- Content-push

- Interactive with users and contributors

Customer segments

- Self learners

- Regular students

- Educational professionals

Key resources

Channels

- Website

- Web 2.0 tools

Cost structure

Revenu streams

slide19

Key partnerships

Core activities

Digitizing

Suitable for self-study

Creating community

  • Value proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

- Content-push

- Interactive with users and contributors

Customer segments

- Self learners

- Regular students

- Educational professionals

Key resources

Channels

- Website

- Web 2.0 tools

Cost structure

Revenu streams

slide20

Key partnerships

Core activities

Digitizing

Suitable for self-study

Creating community

  • Value proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

- Content-push

- Interactive with users and contributors

Customer segments

- Self learners

- Regular students

- Educational professionals

  • Key resources
  • - Educators
  • Experts (digitizing, law, didactics)
  • Volunteers

Channels

- Website

- Web 2.0 tools

Cost structure

Revenu streams

slide21

Key partnerships

Core activities

Digitizing

Suitable for self-study

Creating community

  • Value proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

- Content-push

- Interactive with users and contributors

Customer segments

- Self learners

- Regular students

- Educational professionals

  • Key resources
  • - Educators
  • Experts (digitizing, law, didactics)
  • Volunteers

Channels

- Website

- Web 2.0 tools

Cost structure

- Fixed costs: Man hours for key activities

- Variable costs: Low, updating, storage

Revenu streams

slide22

Key partnerships

Core activities

Digitizing

Suitable for self-study

Creating community

  • Value proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

- Content-push

- Interactive with users and contributors

Customer segments

- Self learners

- Regular students

- Educational professionals

  • Key resources
  • - Educators
  • Experts (digitizing, law, didactics)
  • Volunteers

Channels

- Website

- Web 2.0 tools

Cost structure

- Fixed costs: Man hours for key activities

- Variable costs: Low, updating, storage

  • Revenu streams
  • Funding: government or foundation
  • Transfer to fee based program
  • Third party funding
slide23

Key partnerships

- For support or exchange of ideas

- With volunteers

Core activities

Digitizing

Suitable for self-study

Creating community

  • Value proposition
  • - Building blocks
  • - Introductory / teaser courses
  • Complete courses

Customer relationships

- Content-push

- Interactive with users and contributors

Customer segments

- Self learners

- Regular students

- Educational professionals

  • Key resources
  • - Educators
  • Experts (digitizing, law, didactics)
  • Volunteers

Channels

- Website

- Web 2.0 tools

Cost structure

- Fixed costs: Man hours for key activities

- Variable costs: Low, updating, storage

  • Revenu streams
  • Funding: government or foundation
  • Transfer to fee based program
  • Third party funding
slide24

Key partnerships

Support and exchange of ideas

Core activities

Digitizing

Ready for self-study

Value Proposition

Introductory courses

Completecourses

Customerrelationships

Content push

Customer segments

Regular students

Self learners

Key resources

Educators

Experts (digitizing, law, didactics)

Channels

Website

(Web 2.0 tools)

Cost structure

Manhours for Experts

Revenu streams

Funding

slide25

Key partnerships

Core activities

Many other activities

Value proposition

- A whole lot of other things

Customer relationships

Customer segments

Key resources

Channels

Coststructure

-

Revenu streams

slide26

Key partnerships

Volunteers

Core activities

Creating an active community

ValueProposition

Building blocks

Complete courses in making OER

Customer relationships

Interactive, contributor and users

Customer segments

Educators

Life long learners

Key resources

Volunteers

Experts

Channels

Web 2.0 tools

Cost structure

Manhours for variable costs

Revenu streams

Funding

Third party funding

are they successfull

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are they successfull?

Yes and No

are they successfull1

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are they successfull?

Yes and No

  • Enhance reputation
  • Improve education and learning
  • Provide better service to regular students
  • Service life-long learners
are they successfull2

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are they successfull?
  • Yes
  • Reputation
  • Service to own students
are they successfull3

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are they successfull?
  • No
  • Improving education and learning
  • Reaching life-long learners
improve education and learning

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Improve education and learning

One-way interaction with users is not using full potential of collective intellect to improve materials

Updating and revision cycles tend to be long

One-way interaction may not generate a rich learning environment

Value proposition is content-oriented, not offering meaningful learning experiences / tasks

Feedback on learning is absent or low quality

reach life long learners

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Reach life-long learners

Value proposition is not adapted to specific needs of the life-long learner

Ware-house approach Bespoke training

Cost-driven approach towards learning materials denies the fact that learning is an investment on all levels (community, organization, learner)

yes no we don t know

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Yes, No…. We don’t know

Not many effect or impact studies published

Organizations’ impact measures are limited

And even if they do:

And how can we relate that to business model choices?

- Insufficient information on failed initiatives

- Insufficient knowledge of new learning models

are we successful sofar

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are we successful (sofar)

Yes and No

are we successful sofar1

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are we successful (sofar)

Yes and No

Why do other institutions provide OER?

How are other educational institutes managing

OER?

How successful are they?

are we successfull

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are we successfull?

Yes

We know what other institues are doing

We know why they are doing this

are we successfull1

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Are we successfull?

No

We do not know which business models guarantee succes

yes no we don t know1

OER and OUNL

It’s not a choice if..

Heaven or Hell

Questions

Approach

The Canvas

Approach

Let’s Paint

Are they successful?

Improve education and learning

Reach life-long learners

We don’t know

Are we successful?

We don’t know

Yes, No…. We don’t know

Many more questions:

Learning value of new environments: transfer, collaborative learning, peer review, and so forth

Transaction models of ‘consumer behavior’

Who are our customers? Government, learners, contributors…

…….