Safe Drinking Water Supply Change your water.. Change your life..!!
Science... “Acidic environment makes the blood less able to carry oxygen to the cells – the prime cause of cancer.”
Your body is over70% water. All Your Body Functions Depend on Water. It’s nature’s way of cleaning, lubricating and replacing fluids vital to your health. Not drinking enough water affects your immune system, causes digestive problems, excess fat, chronic fatigue and many other health problems.
Vision To be the world’s best water producer brand so as to bless peoples life by making them available safe & hygienic drinking water for their healthy lives.
Mission To business as a role model in the cadre of social entrepreneurship to ease the lives of the people.
Strengths Our main strength would be moderate prices, convenience, daily distribution, and door step services round the clock.
Challenges • The initial lack of recognition would be one of the challenges. • Lack of awareness would be a problem. • Economic situation and spending power of the customers is also a big challenge. • The biggest challenge would be the increasing fuel prices which are the cause of increase in electricity and transportation prices.
Social Impact • Jobs creation for local people • Peace of mind, convenience • Better health.. Better life • Improve standards of life
Market Analysis • The initial target market for our SDWS is the consumer group living in different societies in Sukkur, Sindh, Pakistan. These people have an average income of Rs. 100,000. • The total size of the market is 1000 families with expenditure of more than 1000 million per year.
Marketing Strategy The marketing will be face to face using influential people and asking them to cooperate besides awareness seminars will also be exercised.
Analysis of Competition There is a very high competition in bottled water but almost no competition in water supply category in the city. There are is a government based water supply mechanism but it’s not at par with SDWS. However, SDWS with its pure existence is likely to swipe the competition away.
Business Model Company Private Investor Consumers Entrepreneur Social Welfare Employment
Financial Plan • The venture shall need an initial amount of Rs. 500,000. • The initial capital structure shall be as follows; • Entrepreneur Rs: 100,000 • Two stakeholders Rs. 200,000 • Total Equity Rs. 300,000