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Chapter 4. Chapter 4. Measuring “Green”. Learning Objectives. How to create and use key performance indicators (KPIs) for your event How to find and use benchmarks with which to compare your greener event progress

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Presentation Transcript
chapter 4

Chapter 4

Measuring “Green”

learning objectives
Learning Objectives

How to create and use key performance indicators (KPIs) for your event

How to find and use benchmarks with which to compare your greener event progress

How to gather data that can help tell the story of your environmental initiatives

Chapter 4

learning objectives1
Learning Objectives

How to measure your event’s carbon footprint

How to calculate the carbon emissions of transportation to and from your event

How to write and manage an eco-budget for your event

Chapter 4

opening activity
Opening Activity

Groups: look back at your plan for making a cup of tea

How would you measure, in detail, every aspect of that process?

Chapter 4

key performance indicators kpi
Key Performance Indicators (KPI)

Specific

Measurable

Achievable

Realistic

Timely

Chapter 4

environmental audits
Environmental Audits

Comprehensive measurements of organizational sustainability

Chapter 4

benchmarks
Benchmarks

Competitors

Industry associations

Government records

News media reports

Chapter 4

kpi rating scale
KPI Rating Scale

Far-below-average

Below-average

Average

Above-average

Outstanding

Chapter 4

carbon footprint
Carbon Footprint

Total amount of greenhouse gases emitted in service to your event

  • Transportation
  • Energy
  • Waste

Chapter 4

gas and electricity
Gas and Electricity

Gas: British thermal units (BTUs) or therms

Electricity: kilowatt hours (kWh)

Deduce exact time and space used in building to find which percentage of total energy bill you are responsible for

Chapter 4

carbon miles
Carbon Miles

Chapter 4

carbon calculators
Carbon Calculators

Australian Centre for Event Management (calculator.noco2.com.au/acem)

Doubletree Hotel (www.doubletreegreen.com)

MPI Sustainable Event Tool (mpi.sustainableeventtool.com)

Chapter 4

eco budget
Eco-Budget

Record carbon emissions alongside expenses

Chapter 4

manchester international festival
Manchester International Festival

Look at www.mif.org.uk:

  • Mission?
  • Programming?
  • Sustainability?

Chapter 4

lightning round
Lightning Round

Key performance indicators (KPI)

SMART

Kilowatt hours (kWh)

Environmental audit

Carbon footprint

Carbon calculator

British thermal units (BTUs)

Therms

Carbon miles

Eco-budget

Chapter 4

homework
Homework

Tradeshow transportation (6,000 visitors):

  • 3,800 by car
  • 500 by airplane
  • 700 by train
  • 200 by urban rail
  • 100 walked
  • 700 unaccounted

Chapter 4

homework1
Homework

Calculate total carbon miles

Create 3 strategic goals

Create SMART KPIs to measure these goals over time

Chapter 4