1 / 20

Instant Carpooling

Instant Carpooling. Steve Raney ULTra PRT (Heathrow Nov ’09) Cities21 new mobility non-profit Patent: Wireless carpool assistant Dynamic Ridesharing (DRS) Match within 3 days Instant Ridesharing (IRS) within 15 minutes. Empty seats: policy. 1000X more cost-effective Duh! Reduce demand

tabib
Download Presentation

Instant Carpooling

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Instant Carpooling • Steve Raney • ULTra PRT (Heathrow Nov ’09) • Cities21 new mobility non-profit • Patent: Wireless carpool assistant • Dynamic Ridesharing (DRS) • Match within 3 days • Instant Ridesharing (IRS) • within 15 minutes.

  2. Empty seats: policy • 1000X more cost-effective • Duh! Reduce demand • IRS: Reduce 1 SOV  phone • Metro extension, 1 SOV  new Mercedes • Homeland economic security • SF Bay Bridge in ’89 quake, MN I-35W bridge collapse • Need rapid capacity response • Policy jumpstarts • Charge $8/day suburban parking  23% commute shift • Extend commute benefits & tax breaks to DRS commuting. Federal workers, especially • More HOV lanes.

  3. “Obvious” Idea • Shaheen: 1% SOV mode shift • 11 past, 8 current, 10 future • see www.dynamicridesharing.org • Zimride, GoLoco, nuride, Carticipate, Goose Networks, RideNow, ecolane, Seattle Smart Traveler, Google RideFinder, Hoverport, etc. • Invention prevalence • Not obvious • Carnegie Mellon West theme. 4 teams vote no • Goose. $111K WSDOT grant, 322 rides, $345/ride • RideNow. 12 out of 3K BART recruiting.

  4. Still not obvious • Sparse GIS distribution • Carticipate: 10K members (need 1.5M) • Avego: 2,400 members • Members form permanent carpools & drop out.

  5. What will work? • $10/gal, 10% commuters, 100% GPS (API) smartphones + in-vehicle navigation systems • Clever • Nuride corridor strategy (not an “area”) • ZimRide college portals • “Instant” via iPhone or Android: high LOS • Avego integrate seats: bus, vanpool, private cars • 40 person software team w/ $12M committed VC • Google “New mobility” “platform” • Maps w/ traffic, Transit, RideFinder, Android. MCI, AOL Homes

  6. Helps: Reduce SOV Advantage • Travel utility = f(travel time, travel cost, travel experience {hassle, stress, comfort, entertainment value}, parking hassle, parking cost, reliability) • When util(SOV) < util (HOV), then we have: • SF Bay Bridge Casual Carpooling (save 15 min & $5 bridge toll) • DC slugging (HOV-only!) • Microsoft Redmond casual evening rides back to Seattle • Casual Carpooling and slugging: “perfect storm” • Very few other places where HOV is close to SOV • IRS pilots have higher chance of success where there is reduced SOV advantage. IRS incentives increase HOV util.

  7. Helps: Peak Oil – hurry up!!! • Plenty of petrol (shale, tar sands) • Gets expensive to extract • China & India drive skyrocketing demand.

  8. Avego Corridors • Bus route-like. Driver does not deviate route • Pre-defined stops on arterials • <1% is fine – “sliver of critical mass” • Driver: every day: run Avego, some days: give ride. LOS • Drive new route w/ iPhone, mark stops, edit stops via web • “wiki”-like. User created routes/stops/content.

  9. IRS Safety • Reality: casual carpooling • Perception: Susan UCD focus group • Axe murderers? Sensationalized • Hitchhiking is anonymous, DRS is not • Start: Rides w/i social/work network • Avoid 1 male, 1 female • Reputation rating • PIN code & photo to verify ride • Possible: background check • Possible: Big Sister (homesafe).

  10. Last: Collaboration • Really big world problems • Grow “more human” • 2040 humans can’t understand 2009 • Web 2.0 enables collaboration with zero management cost • Unleash human goodness (make it easy) • Many people, a few minutes per day • Satisfaction: solve something that govt fails at • IRS & new mobility: social movements.

  11. THE END: QUESTIONS

  12. Technology • Notifications • Prediction alg • Payment.

  13. Complements Transit

  14. Knowledge worker commute • Large suburban solo driving reduction is hard • 80% SOV to 79% SOV is hard • But, SOV is “least worst,” not loved • SOV: no-brainer background task • Charging $6 per day for parking works ($9 gas) • Pay $4 per day not to park - fails • Current carpooling: “fampools” • Value of time • Commute: 50% of hourly. Lunch: 200% • Waiting under uncertainty, 3X • Each commuter: basket of objections.

  15. Knowledge worker commute • 30% time penalty: OK (20 min SOV vs. 26 min alternative) • Traditional carpool psychology is complex: • Matchmaking: anonymous, superficial rejection (web dating) • Sleep, uncertainty stress, and safety are important • Customer support: eliminate nightmares • Mid-day stranding: mtngs, lunch, shop • PM Stranding: want “no penalty” emergency ride home • Good commute: “time went fast.”

  16. How to grow pilot routes? • Work with existing carpool flow vectors • Have fixed carpools also make dynamic pickups • Target demographic? • “Practice” by picking up “ghosts.”

  17. GrassRoutes • Get a couple of folks together (commuters) • Grow circle to 5 drivers and 5 riders on a route • Avego: help with phones & guaranteed ride home • 10 people can change the world • Grow from 10 people, add routes.

  18. Avego Shared Transport • Mapflow (parent): 40 person company. Congestion charging in London. Maps (GIS). Tracking cars (GPS) • Avego division mission: reduce SOV • (SOV: single occupancy vehicle) • Shared Transport: iPhone instant carpooling • http://www.youtube.com/watch?v=PgTNK85bG_k • Integrates with vanpools, traditional carpools, buses.

  19. Avego Status • $12M in venture capital • iPhone software on Apple AppStore • Very difficult to succeed (hurry up Peak!) • Long, multiyear campaign • We don’t know what will work (try stuff!) • Pilot project at a 20,000-student university • Campus shuttle bus system is integrated • Futurefleet “coach bus” pilot project.

  20. Steve Raney bio • Launch consultant for Avego • ULTra personal rapid transit (London Heathrow Airport) • 3 masters: business, software, and transportation from Columbia, RPI, and Berkeley • Tech product research at Microsoft, Citigroup, and Silicon Valley start-ups  • Proj Mgr for BART’s Group Rapid Transit study • Principal Investigator for the U.S. EPA’s "Transforming Office Parks into Transit Villages" study  • Author: 5 Transportation Research Board (TRB) papers  • Patent: "wireless carpool assistant" • Conference presentations: TRB, Association for Commuter Transportation, Intelligent Transportation Systems World Congress, Rail~Volution, Greenbuild Expo, Engineers for a Sustainable World, Housing California, and American Planning Association (California Chapter).

More Related