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# WeAreVertic. Sebastian Jespersen CEO & President As CEO Sebastian’s focus will be to ensure that clients receive measurable business value.
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Sebastian Jespersen CEO & President As CEO Sebastian’s focus will be to ensure that clients receive measurable business value. Before Vertic he was a Strategic Consultant within Ernst & Young. As a digital media guru and evangelist, Sebastian has successfully taken a start-up from the birth of the online marketing era through to the internet playground that the advertising world has now become.
Why ? 277,000,000+ REGISTERED MEMBERS 1 IN EVERY 3 professionals around the world are on LinkedIn 2M C-Level Executives are on LinkedIn LINKEDIN CONSIDERED MOST EFFECTIVE FOR B2B LEAD GEN Among top performing organizations, % of B2B marketers who rate the social media site on effectiveness in generating leads
Energy Transparency Breaking effectively into a new markets segment Positioning Branding Driving business
28 Brands 34,000 Consumers Big data created the stories Inclined to Buy 60% of consumersworldwidewouldbe more inclined to buy Starbucks products iftheyknewaboutitscommitment to energy. Improved Perception 74% of consumerswould have an improved perception of the Starbucks brand if theyknewabout the company’scommitment to windenergy. Consumer Perception 34% of consumersworldwideperceive the Starbucks brand to beclimate-friendly.
Companies We used LinkedIn for targeting Roles Content Geography CEO CMO C-Level +31 more Employees
Messaging Messaging The combination of a compelling business case, unique content and the opportunity to target a specific audience provided Vertic with the ability to push engaging, customized messages and increase relevancy.
Using profile data to personalize an Interactive Experience Upon clickthrough from LinkedIn, the resulting site experiencewasdynamicallydisplayed to provide relevanceaccording to the user’scompany, industry, segment and role.
Results These are the data that you usually see from digital campaigns…. “My belief now is that this approach will overhaul the traditional go-to-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.” Morten Albæk Marketing Director at Microsoft Press Release: http://bit.ly/1bmUboK 10.680 corporateexecutives, Employees and key opinion leaders visited Overall CTR reached0.08% Highestclickthrough rate of 0.17% 11 million impressions • Conversion + 8 minutesuser sessions 80% of targetkey opinion leaders visited the site 30% of top executivesin the Target groupvisited the site Averaging 7.02 minutes
The business impact 18 months after the launch, Vestas has signed orders for more than€ 150M
Global launch of Office365
25.49% Above LinkedIn industry averages (.07%) - Relevant messaging and targeting produced high banner CTRs.
Results “My belief now is that this approach will overhaul the traditional go-to-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.” Trine Tirsgaard Marketing Director at Microsoft 10% 16.3% 9.2x • the conversion rate from trial to buy compared to office365.com bounce rates as users coming to the solution were pre-qualified with relevancy compared to software industry averages of 40-50%*. • Started 30-day trial in leading market. * Optify B2B digital report data.
