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Mobility Management & Nightlife. International Association of Transportation Regulators September 14, 2011. The Taxi Industry. No Respect Independent Businesses Driver Skills Service Oriented Impacted by demographics Regulated Taken for Granted Bad Operators. Nightlife Industry.

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Mobility management nightlife

Mobility Management & Nightlife

International Association of Transportation Regulators

September 14, 2011

The taxi industry
The Taxi Industry

  • No Respect

  • Independent Businesses

  • Driver Skills

  • Service Oriented

  • Impacted by demographics

  • Regulated

  • Taken for Granted

  • Bad Operators

Responsible Hospitality Institute

Nightlife industry
Nightlife Industry

  • No Respect

  • Independent Businesses

  • Staff Skills

  • Service Oriented

  • Impacted by demographics

  • Regulated

  • Taken for Granted

  • Bad Operators

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Creating the sociable city
Creating the Sociable City

Working together to create safe and vibrant places for people to socialize

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The other 9 to 5
The Other 9 to 5

Singing and the making of noise in these establishments as a rule only starts around 10 o’clock and lasts until 2 or 3 o’clock in the morning, when the greater part of the company comes out drunk in order to continue the scandal on the street and insult the police

Berlin - 1843

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What makes a city sociable
What Makes a City Sociable?

The Most Sociable City?

Vibrancy and Safety

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The hospitality zone
The Hospitality Zone

A mixed-use area with a high concentration of dining and entertainment businesses, as well as public space activities such as festivals, events and markets to facilitate inter-generational and inter-cultural socializing

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The hospitality zone1
The Hospitality Zone

  • Vibrant

  • Dining and Entertainment Venues

  • Events and Festivals

  • Public Space and Markets

  • Multi-Use Sidewalks

  • Safe

  • Venue Service and Security

  • Public Safety and Policing

  • Crowd Management

  • Transportation Alternatives

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Transformation stakeholders
Transformation Stakeholders

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Core elements
Core Elements

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Forces on nightlife transportation
Forces on Nightlife Transportation





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Baby Boomers and Millennials shaping society and economyGen X’s Urban Tribes defined work place and urban life

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Mobility management nightlife

The Four Generations

Silents Prior to 1945 64 & older

Boomers 1946 - 1964 45 – 63 years old

Generation X 1965 – 1979 30 – 43 years old

Millennials 1980 - 2000 29 years old & younger

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Change in population
Change in Population

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Going out by age
Going Out by Age

University of Michigan Institute for Social Research (ISR)

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More space for sociability
More Space for Sociability

  • More 18-30 year olds going out more than twice the rate of those 30+

  • More 60+ with time and money to spend on dining/entertainment

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Generations and urban life
Generations and Urban Life

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Social generations
Social Generations





How are generations shaping transportation?

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Nightlife and transportation
Nightlife and Transportation

  • Transportation

    • Safety Goals

    • Development Goals

    • Mobility Management

    • Public Transportation

    • Private Transportation

  • Transportation Systems

    • Parking – Valet

    • Pedi-Cabs

    • Ride Home Centers

    • Strategic Transportation

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Transportation safety goals
Transportation Safety Goals

  • Reduce alcohol-related crashes

  • Increase pedestrian safety

  • Increase opportunities for intervention

  • Make zone exiting safer, more efficient

  • Lower car use and traffic congestion

  • Maximize access to existing transport

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Transportation development goals
Transportation Development Goals

  • Enhances district accessibility

  • Generates patrons

  • Increases diversity

  • Spurs commerce

  • Employee transport

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Mobility management nightlife

Traffic Fatalities by Age






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Impaired driver profile
Impaired Driver Profile

  • Alcohol involvement 3 times more likely at night

  • Alcohol fatalities higher on weekends:

    • 30% of weekdays

    • 52% on weekends

  • Almost 50% pedestrians killed (21- 44) had BAC of .08 +

  • By 2011, at risk populations will increase:

    • 18 to 24 year olds to 30 million

    • 25 to 34 year olds to 35 million

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Communities with older residents
Communities with Older Residents

  • Retiring to culture centers

  • Urban dwellers need transport within zone

  • Suburbanites need transport into zone

  • Restaurants rely on public transit for first seating

  • Transport companies rely on in/out flow to extend hours

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College communities
College Communities

  • Higher number of at-risk population

  • Underage drinking

  • Go out 3+ times weekly

  • Stay out later

  • Drink more than other groups

  • ¼ drove under influence in last year

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Multiple points of intervention
Multiple Points of Intervention

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Mobility management
Mobility Management

  • Mobility management is an approach to service development and management that focuses on individualized customer markets and involves establishing a variety of services tailored to meet the needs of those markets.

  • It entails a responsibility for establishing a coordinated service delivery network to achieve connectivity for customers and efficiency for taxpayers.

  • Mobility management encompasses the design and management of the transportation infrastructure so that the services developed can perform effectively and efficiently.

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Nightlife mobility management
Nightlife & Mobility Management

  • Patrons Arriving By Transit

  • Hospitality Business Employees

  • Night Workers

  • Impaired Drivers

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Parking systems
Parking Systems

  • Parking is a link in transportation

  • Parking systems manage limited resources

  • Parking is a source of revenue

  • Late-night security

  • Integration with other transport systems

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Pedi cabs as transportation
Pedi-Cabs as Transportation

  • Fun and innovative forms of transportation

  • Increases safety and vibrancy in hospitality zones

  • Fills a gap of service in the transportation industry

  • Regulations

  • Licensing

  • Insurance

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Late night public transit
Late-night Public Transit

  • Pedestrian Studies

  • Patron Surveys

  • College Locations

  • DUI Arrests

  • Limited Routes for Key Markets

  • Smaller vehicles for more customized routes

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Individual service
Individual Service

  • Taxi Industry and Drivers

  • Shuttles

  • Ride Home Stands – Taxi Ranks

    • Location

    • Security

    • Expediter

    • Comfort Stations

  • Safety and Deployment

  • Soft Closing

  • Social Marketing

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Case studies
Case Studies

  • Boulder, Colorado

  • Seattle, Washington

  • Calgary, Alberta

  • Brisbane, Queensland

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Boulder colorado
Boulder, Colorado

  • Problem Statement

    • University Hill – Downtown

    • Student Fee Supported

    • 2 @ Midnight, 1 @ 3 am

    • Increased demand-Conflict

  • Process

    • Stakeholders

    • Extended schedule

    • Police on board

    • “Abuse it – lose it”

  • Outcome

    • Thursday, Friday, Saturday

    • 32% increase in ridership

    • 500 riders per night

    • Special drivers required

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Seattle washington
Seattle, Washington

  • Seattle Nightlife Initiative

  • Night Owl Service

    • Improved awareness of public transit options

    • Extended select routes

    • Transit Master Plan

    • Improved Lighting

  • Taxi Stands

    • Five districts

    • Promotional branding

    • Taxi Magic

  • Overnight Parking

    • Change in overnight policy

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Calgary alberta
Calgary, Alberta

  • Challenges

    • Restrictions on taxi service – parking, access, traffic

    • City Centre Development Plan

    • Focus on CPTED

    • Public Safety and Quality of Life Issues

  • Process

    • 13 Late Night Ride Home Stands

    • In or near venues

    • Existing infrastructure

    • Promotional campaign

    • Parking enforcement

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Brisbane queensland
Brisbane, Queensland

  • Challenges

    • Loitering (3-5 am)

    • Abusive behavior

    • Driver resistance

  • Process

    • Public/Private Partnership

    • Rebranding – Secure Ranks

    • 2-3 Blocks

    • Supervisor – Security

    • Lights, CCTV, barriers

    • Public Safety Funding

  • Other options

    • FlatFare

    • NightLink – Taxi, Bus, Train

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Common themes
Common Themes

  • Daytime Economy Policy and Policy Makers

  • Driver Reluctance

  • Lack of Convenient Locations for Pick-up

  • Traffic Congestion at Closing

  • Parking Enforcement

  • Lack of Resources

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Case study reports
Case Study Reports

Alicia Lakomski831.469.3396


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Toronto nightlife and transportation
Toronto Nightlife and Transportation

  • Janice Solomon – Toronto Entertainment District

  • David Whitaker – Tourism Toronto

  • David McCormack – Toronto Police Services

  • John Kiru – Toronto Association of Business Improvement Areas

  • Tony Elenis – Ontario Restaurant, Hotel & Motel Association

  • Ian Maher – Toronto Parking Authority

  • Jim Bell – Diamond Taxi and Canadian Taxi Association

  • Karen Stintz – Toronto Transit Commission

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Toronto nightlife and transportation1
Toronto Nightlife and Transportation

  • Introduction

    • Role

    • Value or impact from nighttime economy

  • Transportation Issues

    • Role of transport in the nighttime economy

    • Cost of “not” having efficient transportation systems

    • Challenges and responses to transportation gaps

  • Coordinating Resources

    • Building partnerships

    • Short and long term objectives

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Creating the sociable city1
Creating the Sociable City

Working together to create safe and vibrant places for people to socialize

Responsible Hospitality Institute