1 / 19

ROLE OF ETHNOGRAPHY IN DESIGN

ROLE OF ETHNOGRAPHY IN DESIGN. Spring 2009 User Interface Design and Development School of information, UC Berkeley Deepti Chittamuru. ETHNOGRAPHY: DEFINITION. Description of a culture or phenomenon, usually based on the method of participant observation. Oregon State University

syshe
Download Presentation

ROLE OF ETHNOGRAPHY IN DESIGN

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. ROLE OF ETHNOGRAPHY IN DESIGN Spring 2009 User Interface Design and Development School of information, UC Berkeley DeeptiChittamuru

  2. ETHNOGRAPHY: DEFINITION • Description of a culture or phenomenon, usually based on the method of participant observation. • Oregon State University • The study and systematic recording of human cultures ; also: a descriptive work produced from such research • Merriam-Webster’s Dictionary Deepti Chittamuru

  3. ETHNOGRAPHY Vs CI Deepti Chittamuru

  4. ROLE IN THE DESIGN PROCESS • There is no data or only minimal data about the • To study the adaptation of a developed and deployed solution by the users • When you do not know the right questions to ask Deepti Chittamuru

  5. GETTING IN • Unknown Researcher • Public Places • Closed/Private Places • Known Researcher • Participant Researcher Role • Unassociated Researcher Role • Power of Courtesy • Ethics and Confidentiality Deepti Chittamuru

  6. GETTING IN: CHALLENGES • Finding Connections • Self Presentation • Presenting Your Research • Obtaining Introductions • Gaining Trust • Informed Consent Deepti Chittamuru

  7. GETTING ALONG WITH SELF • Deception- Consequent Fear • Sympathy- Desire to help • Marginality- Desire to belong Deepti Chittamuru

  8. GETTING ALONG WITH OTHERS • To suspect or to trust? • To be Non-Threatening • Need not be all knowing Deepti Chittamuru

  9. GETTING ALONG: CHALLENGES • Factions • Trade-Offs • Closed Doors • Insider Understandings Deepti Chittamuru

  10. LOGGING DATA • Audio recording • Non-intrusive & rich source of data • Lost in transcription • Won’t catch spatial relationships • Video Recording • Captures Spatial relationships also • Makes people self-concious • Might change subject’s behaviour Deepti Chittamuru

  11. LOGGING DATA • Jottings • Inconspicuous jotting • Fuller jottings e.g. quotes • Mental Notes • Full Field Notes • Social Network Graphs • Annotated Maps of Physical Locations Deepti Chittamuru

  12. LOGGING DATA: CHALLENGES • Opportunity to write • Bias • Error • Disinclination to write • Not knowing where to start • Trying to get it right the first time Deepti Chittamuru

  13. GETTING OUT • Apprise them before the disengagement process • Give them a chance to mentally prepare themselves • Inform them if you shall keep in touch… or not • Be honest but kind • Show gratitude for their giving of themselves and their lives Deepti Chittamuru

  14. GETTING OUT: CHALLENGES • Attachments developed during the study • Bidding farewell • Keeping the door open • Sustaining existing relationships • Guilt of using the subject’s trust Deepti Chittamuru

  15. ANALYZING DATA • Emergent Iterative Coding • Types of Topics • Sequencing Data • Topic Cycles • Topic’s Causes • Topic’s Consequences • Topic’s Frequencies • Topic’s Magnitudes Deepti Chittamuru

  16. MILLEE: BACKGROUND • Teach English Through Games on Mobile Phones • Intended Users are Children in Rural India • Designs are created with cultural references familiar to the children • Ran a series of studies to show the effectiveness of the games Deepti Chittamuru

  17. MILLEE: CURRENT STUDY • Ethnographic Study • The influence of social and cultural forces on learning environment and experience • 18 children- 9 boys and 9 girls • 4 month study • Given phones to keep as their own for the duration Deepti Chittamuru

  18. SOME INITIAL FINDINGS • Role of Parents in Learning • Emergence of Power Users • Choice of Playmates • Sharing Across Genders • Changes in the Social Network • Need for Regular Meetings in a Protected Space Deepti Chittamuru

  19. Credits and Acknowledgements [1] Analyzing Social Settings: A Guide to Qualitative Observation and Analysis, Lofland and Lofland [2] Thanks to Prof. Jenna Burrell (For teaching me formal qualitative research methods) [3] Thanks to Prof. Tapan Parikh (For guiding me in the creation of this lecture) Deepti Chittamuru

More Related