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COVE Webinar II Preparing for COVE Wednesday, April 8, 2009. Overview. Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE. Encode video to COVE specification Obtain video hosting solution

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COVE Webinar II

Preparing for COVE

Wednesday, April 8, 2009


Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE.

  • Encode video to COVE specification

  • Obtain video hosting solution

  • Generate metadata and media assets

  • Develop content strategy

  • Q & A

Preparing video encoding
Preparing Video - Encoding

Jasmine Bulin

Digital Video Producer

Video Content, General Audience

The web delivery video spec
The Web Delivery Video Spec


  • File Format: MPEG-4 (.mp4)

  • Total Stream BitRate: 448 Kbps

    Video Stream

  • Codec: AVC (H.264)

  • Frame Size 16/9: 512 x 288

  • Frame Size 4/3: 480 x 360

  • Frame Rate: 15 fps

  • Video Standard: NTSC

  • Scan Type: Progressive

  • Video Stream BitRate: 400 Kbps

  • Video Stream BitRate Mode: VBR

Audio Stream

  • Codec: AAC

  • Audio Stream BitRate: 48 Kbps

  • Audio Stream BitRate Mode: CBR

  • Number of Audio Channels: 1 (Mono)

  • Audio Channel's Positions: C

  • Sampling Rate: 44.1 KHz

  • Bit Depth: 16 bits

Why h 264
Why H.264

  • Industry Use

  • Flexibility

    • Multi-platform Codec

    • Encoding Options

    • Future implementations

  • Number of users on flash and higher

  • Compression ratios

Encoding suggestions

Watch out for

Cropping and letterboxing

Color and saturation




Synch Issues


Different software applications use different encoding profiles

Set up multiple templates

Encoding Suggestions

Video hosting
Video Hosting

  • COVE uses two types of delivery – streaming and HTTP

  • Implementing a COVE video player requires the ability to host Flash video content

  • National content and Local content

  • Sources of streaming service

    • “In-house” server

    • Hosted streaming solution

    • Content Delivery Network (CDN)

Video hosting1
Video Hosting

Rob Vincent

Internet Development Manager

Oregon Public Broadcasting

Digitizing and metadata
Digitizing and Metadata

  • Pipeline

    • Standard Definition, single channel

    • Remote control from dedicated Mac mini

    • Outputs to IMX 50 Mbit

  • Transcoding

    • ffmpeg converts from IMX to MPEG-4, H.264

  • Metadata and Images

Cove and video server
COVE and Video Server

  • Metadata on thePlatform

    • Includes reference to video hosted on


    • Wowza streaming server

    • Apache serves thumbnails and some management tools

Bandwidth and traffic
Bandwidth and Traffic

  • OPB’s ISP is Nero with no cap on outgoing traffic, but cost is based on peaks.

  • Outoing peak is usually 40Mbit/s, in December 2008 it was near 100Mbit/s.

  • From November 2008 and March 2009, Electric Car Drag Racing was served 1 Million times.

  • In March 2009 OPB served 33k video views.

Cost and resources
Cost and Resources

  • Network bandwidth

    • Monthly cost for 7Mbit connection is about $21,000

  • Staff

    • Master Control Operators

      • 80 hours of video takes about 100 hours

    • Coding and Graphics

      • About one hour for a 30 minute program (3 segments)

Cost and resources1
Cost and Resources

  • Telestream Pipeline

    • video capture device = $1950

  • Server Hardware

    • Apple XServe with 1 TB = $4500

  • Streaming Server

    • Wowza Pro Unlimited = $995

Metadata and media assets
Metadata and Media Assets

  • Metadata – Required, Optional and Chapters

  • Worksheet and Publishing Tool

  • Media Assets

    • Images

      • Thumbnails

      • Episode Cards

      • Program Background Images

      • Logos

    • Customization

      • CSS File

      • Masthead

    • Text files

      • Transcripts

      • Closed-Captioning (SAMI)

Metadata and media assets1
Metadata and Media Assets

Angee Simmons

Executive Producer, Promotions & New Media

KCPT – Kansas City, Missouri

Preparing metadata
Preparing Metadata

  • Use the Metadata worksheet - It’s your Friend.

  • Who’s going to get me all this content? Identifying Providers

    • Program Producers

    • Web Producers

    • Public Information/Communications

    • Traffic

    • Graphic Designers - create templates

  • Working with the Admin Tool - You Don’t Have to Do it All!

    • It’s easier than it sounds!

    • Conduct a training with content providers

  • Workflow

Static Images & Sizes

Logo (454x90)

Background Image (950 x 356)

Title Card (454 x 255)

Stack Images (454 x 255)

Developing a video content strategy
Developing a Video Content Strategy

A good video strategy . . .

  • Is the first step to delivering video

  • Distinguishes what content to distribute online

  • Identifies the appropriate audience(s)

  • Determines how content will be “programmed”

  • Coordinates inter-departmental personnel and resources

  • Maximizes unique opportunities to cross-promote platforms and content

Developing a video content strategy1
Developing a Video Content Strategy

Two of the most important questions:

  • How do we want to syndicate our content?

  • What kind of video experience do we want to create?

Developing a video content strategy2
Developing a Video Content Strategy

How do we want to syndicate our content?

  • Syndication = Sharing content with COVE stations

  • Your Audience is Anywhere

  • “Cover” stories without producing content

  • The power of COVE is in syndication

  • Station hosts content wherever it plays

Developing a video content strategy3
Developing a Video Content Strategy

What kind of video experience do we want to create?

  • Full Player Experience – a completely customized portal with local, national and syndicated content from entire COVE system

  • Single clip – Uses single clips of video to embed in program web sites, blogs or video aggregation pages

  • Fully-branded national portal – National content only, full local branding; complement existing local video section

  • Syndicated Content Player – Content syndicated from other stations in COVE is programmed into unique collections that address the community’s needs

Developing a video content strategy4
Developing a Video Content Strategy

Tim Bischoff

Director of Marketing

KET – Kentucky Educational Television

Online content strategy
Online Content Strategy

What are our strengths?

What are our challenges?

What do our audiences expect?

Online content strategy1
Online Content Strategy

What are our goals?

Embrace online video as a co-primary distribution platform – in addition to broadcast, rather than to only support or promote broadcast – that provides an experience that is easily navigated and engages users in aggregated local, national, local-to-local and educational content.

Use online video to increase the overall viewership and impact of our programs and services.

Online content strategy2
Online Content Strategy

Where to begin?

More than 4,600 episodes of video available now on-line.

Each year, we produce more than 1,200 hours of local programming for both on-air and online distribution.

Online content strategy3
Online Content Strategy

What are our audiences watching on-air and online?

Examined Nielsen’s and our current online video viewership analytics




Online content strategy4
Online Content Strategy

Content at launch

Homepage “Featured Video” Area

Portal experience: local/national

Need link to “old” video…. all the video that is not in COVE

Series-based pop-up for One to One

Online content strategy5
Online Content Strategy

Level of Content Available by end of CY09

Series-based pop-ups for all weekly, local series

With “cross linking” between series

Embedded video

in our blogs

Social Bookmarking/everywhere

Micro-player for K-12 Educational series “News Quiz”

Online content strategy6
Online Content Strategy

Aspirational Goal:

All rights-clear content available in a unified video experience.

COVE Webinar II – Preparing for COVE

Thank You

For more information,

contact [email protected]