COVE Webinar II Preparing for COVE Wednesday, April 8, 2009. Overview. Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE. Encode video to COVE specification Obtain video hosting solution
Preparing for COVE
Wednesday, April 8, 2009
Walkthrough of the key components a station should have in place to prepare to implement the Local/National Video Player powered by COVE.
Digital Video Producer
Video Content, General Audience
Cropping and letterboxing
Color and saturation
Different software applications use different encoding profiles
Set up multiple templatesEncoding Suggestions
Internet Development Manager
Oregon Public Broadcasting
Executive Producer, Promotions & New Media
KCPT – Kansas City, Missouri
Background Image (950 x 356)
Title Card (454 x 255)
Stack Images (454 x 255)
A good video strategy . . .
Two of the most important questions:
How do we want to syndicate our content?
What kind of video experience do we want to create?
Director of Marketing
KET – Kentucky Educational Television
What are our strengths?
What are our challenges?
What do our audiences expect?
What are our goals?
Embrace online video as a co-primary distribution platform – in addition to broadcast, rather than to only support or promote broadcast – that provides an experience that is easily navigated and engages users in aggregated local, national, local-to-local and educational content.
Use online video to increase the overall viewership and impact of our programs and services.
Where to begin?
More than 4,600 episodes of video available now on-line.
Each year, we produce more than 1,200 hours of local programming for both on-air and online distribution.
What are our audiences watching on-air and online?
Examined Nielsen’s and our current online video viewership analytics
Content at launch
Homepage “Featured Video” Area
Portal experience: local/national
Need link to “old” video…. all the video that is not in COVE
Series-based pop-up for One to One
Level of Content Available by end of CY09
Series-based pop-ups for all weekly, local series
With “cross linking” between series
in our blogs
Micro-player for K-12 Educational series “News Quiz”
All rights-clear content available in a unified video experience.