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Unit 1 A dvertising Reading Advertisements
Brainstorming: 1 Where can we find these ads? 2 Why do you like these ads? On billboards, on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc. They are quite interesting, creative and we can get some useful information from them.
Observation: Observe the six pictures on Page 1. Try to divide them into two parts. Earth Day Ads for public issues Ads for sales Say ‘No’ to drugs Oxlin Airlines Soft shine shampoo
Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare.
Detailed-reading Main idea of each paragraph Ads Para.1 Para.2 Para.3 Para.4 Para.5 _____play an important part in our life. ________an ad? What is products untrue claims about_______ public service ___________ads advice the ________on ads
Detailed-reading Advertisement types: ☆ commercial advertisements ☆ public service advertisements ☆ …… What’s the difference between commercial advertisements and public service advertisements?
Differences between commercial ads and public service ads? to be paid for free believe in _____ / educate people/ serve the public an idea promote a product or service
not lie, not the complete truth helpful Yes to life, no to drugs/ Knowledge changes life/ Project Hope/ Smoking is killing yourself slowly toothpaste, food not fall for this kind of trick following the advice they give
Careful-reading 1 Where are the advertisements most commonly found? 2 What is the difference between commercial advertisements and PSAs?
3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs?
1 Where are the advertisements most commonly found? They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV.
2 What is the difference between commercial advertisements and PSAs? A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.
3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? Because although the ads do not lie, they do not tell you the complete truth. In 1996.
5 Why should we follow the advice in PSAs? Because they are meant to be helpful , and by following the advice in PSAs,we can often learn a lot.
1 persuasive 2 promote 3 intended 4 be aware of 5 cure 6 nationwide 7 schooling 8 committing suicide a sending b able to make someone believe something c meant or planned to do d killing oneself e help a thing or an idea become popular f know or realize g makes an ill person betteror solves a problem h happening throughout a country Detailed-reading D Words-matching b e c f g h a d
introduction of advertisements commercial and public service ads author’s opinions/suggestions How to read expository writing? Discuss the structure of the text
Subject: Information support the idea: (1) (2) (3) Conclusion: PSAs use some of the same methods, but they are made to serve the public.
Subject: Information support the idea: (1) (2) (3) Conclusion: PSAs are meant to teach us and help us lead better lives. There are also PSAs that educate people about public service projects. Other PSAs teach people how to live healthy lives.
Subject: Information support the idea: (1) (2) (3) Conclusion: We can learn a lot from them. Now we can have a better understanding of the text.
What we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements. 2 We can have our own attitudes towards advertisements now.
Homework: 1 Finish the article on Page 95. 2 List the difficult language points on your notebook.