SBIR Presentation CS 410 Red Team Presenters: James Mauldin, Adrian Clark 3 May 2005

1. SBIR Presentation CS 410 Red Team Presenters: James Mauldin, Adrian Clark 3 May 2005

2. Team Members Red Team - Smart Design

3. Presentation Outline • Problem and Solution • Goals and Objectives • Design • Risks and Mitigation • Project Phases • Management Plan • Evaluation Plan • Marketing Plan • Funding Plan • Conclusion Red Team - Smart Design

4. Design Process Red Team - Smart Design

5. Design Process Red Team - Smart Design

6. Design Process Red Team - Smart Design

7. Problem Statement There is no software targeted towards the Commercial Design Industry that provides nearly instant 3D design renderings, and a customizable database. Red Team - Smart Design

8. Problem Characteristics • Time • Money Ann Orwig, Director of Tidewater Operations for Gwaltney Fleming, Inc. Red Team - Smart Design

9. Our Solution Smart Design A software package that renders a room (or more) in 3D to allow ‘on the spot’ preliminary designs through a company oriented, customizable database for instant customer feedback. Red Team - Smart Design

10. Design Process Red Team - Smart Design

11. Goals • Expand a commercial 3D package to allow it to include detailed furnishings stored in a customizable database • Provide “on the spot” real-time 3D renderings during initial client meetings Red Team - Smart Design

12. Solution Objectives • Research the current design process to determine the steps to be automated • Create an intuitive Graphical User Interface • Find a suitable package to adopt and modify • Find catalogs of products to render 3D models of and create the database • Provide database updates • Allow the product to print a billing list of the furniture items being used in the design Red Team - Smart Design

13. Solution Characteristics • Contains Customizable Database • Gives Immediate Prototyping • Performs 3D Object Rendering • Models Lighting Styles • Renders Rooms Via User Input Red Team - Smart Design

14. Customizable Database Red Team - Smart Design

15. Smart Design Process Pt.1 – New Design Red Team - Smart Design

16. Smart Design Process Pt.2 – Existing Design Red Team - Smart Design

17. Smart Design Process Pt.3 – Download Images Red Team - Smart Design

18. Preliminary Design Red Team - Smart Design

19. Risk Management Plan • Integration of GUI, DB, and the COTS • Customers’ Acceptance of Technology • User Interface Complexity • Data Loss • Insufficient Funding • Customers’ Learning of Technology • DB Server Hard Drive Failure • Schedule Delays Red Team - Smart Design

20. Risk Mitigation • Integration of GUI, DB, and the COTS • Likelihood - 4 • Consequence - 5 • Mitigation – employ expert developers • Customers’ Acceptance of Technology • Likelihood - 4 • Consequence - 4 • Mitigation – market the product as a short-term time and money saver Red Team - Smart Design

21. Risk Mitigation • User Interface Complexity • Likelihood - 3 • Consequence - 5 • Mitigation – keep the GUI simple and easy to use, collect beta test feedback on ease of use • Data Loss • Likelihood - 3 • Consequence - 4 • Mitigation – employ UPS Red Team - Smart Design

22. Phase 0: Inception Red Team - Smart Design

23. Phase 0: Milestones • Determine Project • Prove Feasibility • Make Project Plan • Create SBIR Proposal • Deliver Final Presentation • Develop Professional Website Red Team - Smart Design

24. Phase 0: Deliverables • Major Functional Component Diagram • Work Breakdown Structure • Competition Matrix • Gantt Charts • Management Plan • Evaluation Plan • Marketing Plan • Funding Plan • Solution Description • Research Documents Red Team - Smart Design

25. Phase I: Prototype Development Red Team - Smart Design

26. Phase I: Milestones • Revise Project • Work on Further Research • Create Related Documentation • Create Prototype • Market Product • Revise SBIR Phase I • Hire Technical Support • Revise Website Red Team - Smart Design

27. Phase I: Deliverables • Revised Major Functional Component Diagram • Constructed User Manual • Assembled Prototype • Documented Second Phase of Grant Proposal • Updated Future Markets • Updated Website Red Team - Smart Design

28. Phase II: Critical Design Red Team - Smart Design

29. Phase II: Milestones • Setup Workplace • Revise Phase I • Attain Legal Information • Acquire Beta Testers and Customers • Design Software • Review Manuals Red Team - Smart Design

30. Phase II: Deliverables • Office Workspace and Workstations • Legal Documentation • Functional Implementation • User Reports • Bug Reports • Updated Website Red Team - Smart Design

31. Phase III: Production & Out Years • Continued Development • Marketing • Expand Market • Update Web • Maintenance • Customer Service • Program Help • Quality Assurance Red Team - Smart Design

32. Phase III: Milestones • Continued Development • Marketing • Maintenance Red Team - Smart Design

33. Phase III: Deliverables • Updated Software • Custom Database Updates • Customer Feedback Reports • Bug Reports • Increased Profits Red Team - Smart Design

34. Management Structure Red Team - Smart Design

35. Management Plan • Use a Mixed Organizational Structure • Control Finances to Meet Budget Requirements • Execute a Robust Market Strategy that will Yield High Profits • Communicate with Customers to Ensure All their Needs are Met Red Team - Smart Design

36. Evaluation Plan -Implementation Red Team - Smart Design

37. Evaluation Plan – Testing Phases • Phase 1: Development Test – TSP • Phase 2: In-House Testing • Phase 3: Domain Testing Red Team - Smart Design

38. Marketing Plan • Contract with CS Department for Testing • Contract with Other Financial Departments at ODU • Advertise at Design Conventions • Solicit Upscale Commercial Design Companies • Advertise through Interior Design and Architectural Publications Red Team - Smart Design

39. Market Analysis • 24,643 Commercial Design Firms in the U.S. Direct Media, Inc. Red Team - Smart Design

40. Market Analysis Direct Media, Inc. Red Team - Smart Design

41. Census Bureau Statistics www.census.gov Red Team - Smart Design

42. Deployment Plan Red Team - Smart Design

43. Competition Red Team - Smart Design

44. Funding Plan • Obtain Small Business Innovation Research Funding from National Science Foundation • Topic: Information-Based Technologies (IT) • Subtopic: Applications, Data Mining and Management • SBIR Funding Proposal Goal • Phase I: $100,000 • Phase II: $750,000 Red Team - Smart Design

45. Phase I: Hard Resources Part # of units Cost Workstations 6 $ 5,395.00 DSL Internet 1 $ 360.00 3D Software 1 $20,000.00 MySQL 1 Free Open Office 1 Free Net Beans 1 Free Total $26,834.00 DSL Internet Workstations Software License $360.00 $6,474.00 $20,000 Red Team - Smart Design

46. Phase II: Hard Resources Part # of units Cost Serial ATA SAN 1 $ 5,348.00 Database 2 $ 9,990.00 DB Backup 1 $ 960.00 DSL Internet 1 $ 360.00 Server 2 $ 1,463.96 Workstations 4 $10,408.00 Graphics Card 4 $ 3,167.96 Ethernet Switch 1 $ 439.00 High-end Laptop 1 $ 3,785.00 Total $35,921.92 Serial ATA SAN Database DB Backup DSL Internet Server Workstations Graphics Card Ethernet Switch High-end Laptop $3,785.00 $5,348.00 $439.00 $3,167.96 $9,990.00 $10,408.00 $960.00 $1,463.96 $360.00 Red Team - Smart Design

47. DB Backup DSL Internet Workstations $960.00 $360.00 $2,250.00 Phase III: Hard Resources Part # of units Cost DB Backup 1 $ 960.00 DSL Internet 1 $ 360.00 Workstations 5 $2,250.00 Total $3,570.00 Red Team - Smart Design

48. Phase I Staffing Red Team - Smart Design

49. Phase II Staffing Red Team - Smart Design

50. Phase III Staffing Red Team - Smart Design