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Black Magic Tack PowerPoint Presentation
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Black Magic Tack

Black Magic Tack

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Black Magic Tack

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Presentation Transcript

  1. Black Magic Tack Addressing the Need

  2. What is Black Magic Tack (BMT)? • BMT is an Innovative Reusable Adhesive • BMT works where other tack fail • BMT is five times stronger than other tacks • Due to its tackiness-strength it address a greater market segments then other tacks • BMT : USP : • BMT offer reusable blister packaging • 5 gm of BMT can lift 400gm of weight • 200,000 cycles before it breaks • BMT is water proof • BMT becomes a sticky thread to tie things with

  3. Customer Perspective • Market research has shown tack market is a “need driven market ”. Value assigned to the need depends upon the value of the customer , BMT addresses far greater need and value then other tacks • BMT can be used for wrapping gifts and reuse the gift-wrapping , help recycle 8000 tones of wrapping paper • BMT is better value for money as it will be used five times less than other tack to do the same job • BMT is more multipurpose than existing tack , since is water proof , five times more tacky, with sticky thread feature the benefits are endless

  4. Retailer Perspective • Margins getting thinner and sales getting lower , BMT is strategically priced to address both these issues • Pound line products , such as other tacks will see a changes in the market segments • Tack is a need based product , a single sale of BMT is equal to three sale of other tack in profit for retailer • Better Packaging more margins • Bigger market segments , more customer • Stock less earn more • Product with wow factor • Fixed prices for next year , prices will accommodate increase in vat

  5. Packaging • Transparent Blister • Euro Hook Slot • Three Strip of BMT • Printed Instruction

  6. Gratitude • We at Sticka believe in law of circulation We also believe in saving the environment And recycle where ever possible, We believe that if we honestly say Thank you , we will receive it back , So a Big Thank you ! www.blackmagictack.co.uk