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Black Magic Tack

Black Magic Tack. Addressing the Need. What is Black Magic Tack (BMT)?. BMT is an Innovative Reusable Adhesive BMT works where other tack fail BMT is five times stronger than other tacks Due to its tackiness-strength it address a greater market segments then other tacks BMT : USP :

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Black Magic Tack

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  1. Black Magic Tack Addressing the Need

  2. What is Black Magic Tack (BMT)? • BMT is an Innovative Reusable Adhesive • BMT works where other tack fail • BMT is five times stronger than other tacks • Due to its tackiness-strength it address a greater market segments then other tacks • BMT : USP : • BMT offer reusable blister packaging • 5 gm of BMT can lift 400gm of weight • 200,000 cycles before it breaks • BMT is water proof • BMT becomes a sticky thread to tie things with

  3. Customer Perspective • Market research has shown tack market is a “need driven market ”. Value assigned to the need depends upon the value of the customer , BMT addresses far greater need and value then other tacks • BMT can be used for wrapping gifts and reuse the gift-wrapping , help recycle 8000 tones of wrapping paper • BMT is better value for money as it will be used five times less than other tack to do the same job • BMT is more multipurpose than existing tack , since is water proof , five times more tacky, with sticky thread feature the benefits are endless

  4. Retailer Perspective • Margins getting thinner and sales getting lower , BMT is strategically priced to address both these issues • Pound line products , such as other tacks will see a changes in the market segments • Tack is a need based product , a single sale of BMT is equal to three sale of other tack in profit for retailer • Better Packaging more margins • Bigger market segments , more customer • Stock less earn more • Product with wow factor • Fixed prices for next year , prices will accommodate increase in vat

  5. Packaging • Transparent Blister • Euro Hook Slot • Three Strip of BMT • Printed Instruction

  6. Gratitude • We at Sticka believe in law of circulation We also believe in saving the environment And recycle where ever possible, We believe that if we honestly say Thank you , we will receive it back , So a Big Thank you ! www.blackmagictack.co.uk

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