Email Mission

1. ruleofthumbbiz.com Email Mission Marketing made simple

2. Email is marketing Email is more than “email” What do you write about? “Now, Later or Never” three little words that rule your world agenda

3. Email is marketing Email is more than “email” What do you write about? “Now, Later or Never” three little words that rule your world agenda

4. response at its core, marketing is about eliciting a physical and measureable

5. it’s pretty simple 3. Elicit a physical, measurable response 1. Define an audience 2. run a campaign that targets those people

6. when you’re really marketing… real marketing helps remove emotion and assumption from the decision-making process if that doesn’t work, stop doing that. if this works, do more of this. re-work it, re-word it, move it to another spot, try again and see if they realize that they care.

7. Email is marketing Email is more than “email” What do you write about? “Now, Later or Never” three little words that rule your worl agenda

8. you rely on word-of-mouth

9. you rely on word-of-mouth “Forward” and “Share” are your new best friends

10. there’s a cycle to relationships you domore business you do business you meet you talk

11. reach past your own list!

12. how can you grow your list? 57% of consumers will fill out a card to receive email alerts when asked to by a clerk at a local small business. Source: Transact Media Group

13. how can you grow your list? • Text to join • QR Code opt-in • Sign-up on your website • Mobile apps

14. Email is marketing Email is more than “email” What do you write about? “Now, Later or Never” three little words that rule your world agenda

15. Picture makes this very difficult to read… where to start? what should I write about? when should I send my email? how do I get it opened?

16. what types of emails are there discounts + coupons downloads B2B services hints + tips support a cause event invites

17. how much is enough less is more. focus. • Keep it short • Pictures are key, but keep them small • Videos get clicked

18. repurpose and reuse

19. Email is marketing Email is more than “email” What do you write about? “Now, Later or Never” three little words that rule your world agenda

20. win the battle of priorities • who is it “from?” • what’s the “subject?” • when do you send your communication?

21. subject or headline winning the battle of priorities 2 2 2 seconds words today

22. when to send & post • for social media • 3-5 times a week is plenty • use automated tools to help • for email • monthly is most common • when are they likely to take the action you want?

23. find your best day divide your list into 3 groups of people select three days in the week to test send your e-mail, watch for best response

24. practical advice • 67% don’t see images by default • text links get more clicks than buttons • place your logo left or center in email • include company name in text • key action must be above scroll line • do not give too many choices • make all images clickable (and with text labels) test it on yourself! (and on your mobile device)

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26. Contact Mission Control picture here Michael MitilierAuthor Rule of Thumb for Business michael@ruleofthumbbiz.com facebook.com/ruleofthumbbiz twitter.cm/ruleofthumbbiz Linkedin.com/ruleofthumbbiz