How to Optimize Listings on eBay Marketplace in 2022

1. SW SOFTTECH EBAY LISTINGS OPTIMIZATION

2. Introduction Search is at the center of online shopping, for eBay and everyone else as well. Your goal, as a seller, is to get your listings shown to as many buyers as possible, by being ranked as highly as possible in the search results. You can’t directly control this, but you can influence eBay’s algorithm by optimizing your listings, maintaining high standards as a seller, and using the right marketing tactics. 1 Let's continue

3. Tips to Improve eBay Listing Optimization Vulnerable to online fraud 2

4. Optimize Your Titles Your title is the number one area eBay examines initially. It’s “prime real estate” on your listings and you want to make sure it has been optimized for the right search terms before you go on to anything else. 3

5. Use Variation Listings When you have multiple versions of the same product, such as clothing in different sizes and colors, you can create a single listing that covers all the different types. These are called variation listings, and are important both for search and conversion. 4

6. Use All the Item Specifics eBay is a famously “noisy” marketplace, with millions of active listings. Buyers quickly learn that they can find products much more quickly if they use the provided filters to narrow down the results. 5

7. For Weak Listings: End, Optimize and Relist Sometimes, it doesn’t matter how much you optimize an old, poorly performing listing because it will always be weighed down by its weak (or non-existent) sales history. All your improvement efforts will be in vain. The trick here is to end and relist these listings so that they can be given a fresh start. 6

8. Work on Your Images Without a doubt, images are crucial in e-commerce. Your products won’t sell without them, on eBay or anywhere else. Concentrate on providing plenty of photos that are high quality and accurately reflect your product. This will help buyers understand what you are offering and if it’s what they are looking for. 7

9. Choose the Right Category It’s true that categories are not the first means of navigation anymore, but they are often used as a secondary filter. Choose the most accurate category possible, to ensure that buyers who filter the results will still find your product. 8

10. Use Subtitles Strategically Subtitles have been around on eBay almost since the very beginning, providing a way to help your listing stand amongst the crowd. In tests, adding a subtitle to an existing listing showed an increase in page views of 26%. 9

11. Use the Right Product Identifiers Product identifiers are unique codes, usually shown as a barcode and number, which identify a specific product and help distinguish it from other products. For many categories, product identifiers are now mandatory and are linked to the eBay catalog, so when you’re creating a listing you just need to enter the code and all the other information will be filled in for you. 10

12. Have A Detailed Description The importance of the description does depend on the specific product and category, but in many cases buyers still look at the description to make an informed decision about their purchase. So make the description clear and easy to read, including information about materials, sizing and technical specifications. 11

13. SW SOFTTECH If you have any questions about eBay listing or e-commerce, welcome to ask. Thank you for your attention www.swsofttech.com