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Shop beautiful Australian handcrafted jewellery online from Swimming in Stones. Immerse yourself in our collection of meaningful Gold, Silver and Gemstone Jewellery including, Moonstone, Rose Quartz, Turquoise & more wonderful natural stone jewellery for women.
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INDIA'S LOVE... https://www.swimminginstones.com/
It's projected there is likely to be over 15 million weddings each year over the next decade, more than half the population is under 25. Gifting gold is a traditional part of the marriage rituals in India, so weddings generate around 50 percent of the annual gold demand. Families start saving when they give birth to a girl, the 'Stridehan' or gift of gold to the bride gives her financial security when married. In the country’s rural population, a deep affinity for gold goes hand in hand with practical considerations of the portability and security of jewellery as an investment. This, in part, explains how India’s appetite for gold defies market conditions: despite a 400 per cent rise in the rupee gold price* over the last decade, gold demand from Indian consumers continues to grow.
The change in India's demographics has changed, over 140 million have come out of poverty* in the last 10 years in India, the new generation are evolving the style and fashions in India, affluent Indian's want modern pieces that will also reflect their heritage & culture. I believe there is a new identity rising in India. *World Gold Council
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