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An introduction to REID Bikes

An introduction to REID Bikes. Our vision. To be the bicycle brand of choice for Lifestyle, Urban Utility and Performance riders around the world through exceptional design, manufacture and distribution. How ? By creating bikes people love to ride at competitive affordable prices. Why ?

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An introduction to REID Bikes

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  1. An introduction to REID Bikes

  2. Our vision To be the bicycle brand of choice for Lifestyle, Urban Utility and Performance riders around the world through exceptional design, manufacture and distribution. How? By creating bikes people love to ride at competitive affordable prices. Why? We believe that by giving customers a better product and buying experience, we can help to grow the global bike riding community.

  3. Who are REID bikes? • REID are distributed in 15 countries selling through over 500 retailers across four continents • REID is one of the only bicycle brands in the world which sells at every level of the distribution chain, giving us great insight at every stage of the process, meaning a better understanding to be able to offer greater support • In the last 18 months REID has sold almost 25,000 bikes outside of Australia, and over 60,000 in Australia • REID has an International Sales Office in the UK, as well as staff in Asia and Australia and employ around 100 staff across four continents • REID operates a brand and distribution website reidbikes.com which showcases our whole range, not just what is sold in Australia. It also lists all of our distributors and retailers all over the world. This has recently been completely redesigned • The REID range consists of 80+ bikes covering all disciplines and major categories

  4. Who are our riders? We understand that people have different motivations for getting on a bike and that not all riders have the same personalities so we have categorised them into three groups:

  5. Lifestyle Riding is seen as fun, social, good for your health and the environment. Although quality and function are important, style is essential. Our bike categories aimed at Lifestyle riders are: • Vintage and Cruiser • Fixie and Singlespeed • Kids bikes and BMX

  6. Urban Utility Riding is an integral, necessary part of this rider’s life. It may be their primary form of transport and should be light, tough and very functional. Our bike categories aimed at Urban Utility riders are: • Commuter and Folding • eBikes

  7. Performance The performance rider wants a specific bike for a specific purpose. They are a serious rider who is always pushing hard when in the saddle. They want to have the confidence they can push themselves and their bike to the limit of their ability and have fun doing so. Our bike categories aimed at Performance riders are: • Mountain bikes • Fat bikes and 27+ • Road bikes • All-road and Cyclocross

  8. What you can expect from us? • Honesty - We believe that our distributors are our partners so we believe you deserve honesty • Support - We want to be here to ensure that the REID brand is successful and therefore we are committed to working hard for our distributors and their needs. We especially help our clients with marketing and sales strategies where needed • Flexibility - We understand that every country has a different market so we are flexible with minimum order quantities and we won’t choose what bikes are to be in your range • Reliability - We understand that our clients need products at certain deadlines which is why we are always working hard to reduce lead times and ensure on time or early delivery where possible • Service - We believe in not just a great product but a great service. A personal service is always guaranteed from REID, and we are always on hand for support, with offices in the UK, Asia and Australia • Quality - We know that our end users expect a certain level of quality and that is amplified by our generous warranty policy. We ensure all of our products meet or exceed our strict QC procedures before leaving their production facilities

  9. What we want from you? • Motivated - We are highly motivated to grow our brand into new markets, and want to work with equally motivated distributors to achieve this goal • Passion - We are very proud of the brand we have created and continue to improve. We want our distributors to promote our brand with pride and passion within their markets • Well connected - We believe in having strong relationships with our clients and we want to work with distributors who know their local market very well and have strong relationships with their retailers • Feedback - We rely on getting valuable feedback from our clients to help to shape our business and grow our product range, so we want our distributors to give us honest feedback at all times • To be Open - We want you to be Open to using our resources to help promote the brand

  10. www.reidbikes.com • UK Facebook page • USA Facebook page • Brand guidelines • eBrochure • Distributor resource FOB China and FOB Cambodia price lists are available on request Useful links

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