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Trademark Licensing is a process where a registered owner of a Trademark approves a third party to use the mark or logo without transferring the Trademark ownership.
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An Overview of Trademark Licensing Trademark Licensing is a process where a registered owner of a Trademark approves a third party to use the mark or logo without transferring the Trademark ownership. In simple terms, the Trademark Licensing allows the registered owner to let others use the mark or brand name without assigning the actual ownership of the mark. The Trademark owner can also put some other restrictions on the usage of registered Trademark via the terms that they put into the Trademark Licensing Agreement.
What are the Types of Trademark License? Following are the different types of Trademark License: Sole License Exclusive License Non-Exclusive License Benefits of Trademark Licensing Financial Benefit: Both the parties can avail financial benefits as the Trademark is extensively exploited for profit & royalty is paid to the owner.
Exclusive License: This license grants the rights to commercial use of the Trademark exclusively to the Licensee. Non-Exclusive License: A Licensor can grant a Non-Exclusive License or multiple licensees. What is Trademark Licensing Agreement? If you are a Licensor, then it is vital to conduct a due diligence check on a capable Licensee to confirm that they have the essential managerial & financial capacity to use the Trademark in a useful way.
1. 2. Parties’ details and their firm structure; Commencement date of the Licensee to use the Trademark & expiry date if applicable; Payment information for the Licensor in the form of an aggregate payment or royalties amount; Grant clause; defining whether the license terms are exclusive, sole, or non-exclusive. 3. 4.