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How To Create a Successful and Profitable Training Business

How To Create a Successful and Profitable Training Business. WEek 8. How to Create a Successful and Profitable Training Business. The Secrets of Success How To Love Selling & Marketing Group Coaching Q&A How to Work Out What To Charge How To Get Corporate Clients Group Coaching Q&A

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How To Create a Successful and Profitable Training Business

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  1. How To Create a Successful and Profitable Training Business WEek 8

  2. How to Create a Successful and Profitable Training Business • The Secrets of Success • How To Love Selling & Marketing • Group Coaching Q&A • How to Work Out What To Charge • How To Get Corporate Clients • Group Coaching Q&A • How to Get Clients to Come to You • How To Get Associate Work

  3. How To Get Associate Work

  4. How To Get Associate Work How to: • Decide if associate work is right for you • Find associate opportunities without overwhelm • Work out if a training company is a good match • Make a speculative approach to a training company confidently and with purpose. • Increases your chance of getting work • Stand out in a crowded marketplace

  5. Is Associate Work Right For You? • No marketing • Training companies pay for all associated costs • Pre-designed workshops • More time in training room doing what you love • Steady stream of income

  6. Is Associate Work Right For You? • Lower daily rate • Work more days to achieve financial target • Travel expenses? • Associate rates can vary enormously • Effect on your confidence, motivation, and self-esteem

  7. How To Find Associate Opportunities • Use people you know • Use Directories • Exhibitions • Social Media • Linked In – put in postings or headline • Associate Alert Service • Google: • www.hrnation.co.uk • www.findcourses.co.uk • www.TrainingPages.com • www.freeindex.co.uk • www.uktrainingcompanies.co.uk • www.trainingdirectory.uk.com

  8. Is There A Fit? • Specific industry in which you have experience? • Your specialism? • Actively looking for associates? • Where are they based? • Where do they operate? • How big? • Initial impression?

  9. Approaching Training Companies Direct • HOLD ON…

  10. Approaching Training Companies Direct • Give your CV/profile a makeover • One page only • Make sure you are listing:1) What subjects you do2) Who you have done it for (industry experience) • Are you going to phone or email?

  11. Phoning Training Companies • Saves time • Relationship building • Plan a script • Know your objective • Prepare an introduction • Be prepared to talk about yourself and your skills/experience

  12. Emailing Training Companies • No cold-calling anxiety • BUT you can’t be sure your message gets read • Little chance to start relationship building • Prepare email template:- Who you are- Why you are contacting- What you can offer- Close with a call to action

  13. Prepare a List of Things You Need to Know • Daily rate? • Travel expenses? • How many days a week? • Design as well as delivery? • Recruitment process?

  14. How To Respond To Adverts and Postings • Respond in the way the client has asked you to • Match what they want with what you offer • Make it easy for the client • Always send a covering email • Don’t jeopardise potential opportunities • Make a positive impression = EFFORT

  15. How To Increase Your Chances Of Getting Work • Make your Profile Training Company friendly • Pay close attention to presentation/ attention to detail • Specialise • Tailor your approach to fit opportunity or company = Research • Be creative • Invite them to see YOU in action • Use a video

  16. The 1 Thing That Will Make The Biggest Difference To Your Success • Hardly anyone does it FOLLOW UP

  17. Why Follow Up Matters • You are showing who you are: proactive and motivated • You are making yourself more memorable • You are building a relationship

  18. My Challenge To You This Week: Start building relationships Start using social media

  19. A Couple of Other Things • Daily rate: Know what it is, be confident about stating it • Make sure you get paid

  20. What We’ve Covered • Is associate work right for you? • How to find opportunities without overwhelm • How to work if a training company is a good match • How to approach training companies confidently and with purpose • How to increase your chances of getting work

  21. Any Questions?

  22. What’s Next? • Go away and Take Action • Easier said than done! • Momentum and motivation often slows down in the weeks following the programme

  23. Support is Available!! • Follow up session on Zoom – 1 Months time • Success Shapers Group mentoring programme • Trainer Talk Membership • A source of support, motivation, encouragement and ideas generation • Helps you get things done by holding you accountable

  24. How To Create a Successful and Profitable Training Business

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