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How To Create a Successful and Profitable Training Business

Unlock the secrets of success, sales, & marketing to flourish in the training industry. Learn how to secure corporate clients, set competitive rates, and maximize your opportunities. Discover if associate work aligns with your goals and explore effective approaches to secure contracts. Increase your visibility, stand out in the market, and build lasting relationships with training companies. Take actionable steps to boost your chances of getting work and ensure you get paid what you deserve. Join supportive programs for ongoing growth, development, and accountability in your training business journey.

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How To Create a Successful and Profitable Training Business

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  1. How To Create a Successful and Profitable Training Business WEek 8

  2. How to Create a Successful and Profitable Training Business • The Secrets of Success • How To Love Selling & Marketing • Group Coaching Q&A • How to Work Out What To Charge • How To Get Corporate Clients • Group Coaching Q&A • How to Get Clients to Come to You • How To Get Associate Work

  3. How To Get Associate Work

  4. How To Get Associate Work How to: • Decide if associate work is right for you • Find associate opportunities without overwhelm • Work out if a training company is a good match • Make a speculative approach to a training company confidently and with purpose. • Increases your chance of getting work • Stand out in a crowded marketplace

  5. Is Associate Work Right For You? • No marketing • Training companies pay for all associated costs • Pre-designed workshops • More time in training room doing what you love • Steady stream of income

  6. Is Associate Work Right For You? • Lower daily rate • Work more days to achieve financial target • Travel expenses? • Associate rates can vary enormously • Effect on your confidence, motivation, and self-esteem

  7. How To Find Associate Opportunities • Use people you know • Use Directories • Exhibitions • Social Media • Linked In – put in postings or headline • Associate Alert Service • Google: • www.hrnation.co.uk • www.findcourses.co.uk • www.TrainingPages.com • www.freeindex.co.uk • www.uktrainingcompanies.co.uk • www.trainingdirectory.uk.com

  8. Is There A Fit? • Specific industry in which you have experience? • Your specialism? • Actively looking for associates? • Where are they based? • Where do they operate? • How big? • Initial impression?

  9. Approaching Training Companies Direct • HOLD ON…

  10. Approaching Training Companies Direct • Give your CV/profile a makeover • One page only • Make sure you are listing:1) What subjects you do2) Who you have done it for (industry experience) • Are you going to phone or email?

  11. Phoning Training Companies • Saves time • Relationship building • Plan a script • Know your objective • Prepare an introduction • Be prepared to talk about yourself and your skills/experience

  12. Emailing Training Companies • No cold-calling anxiety • BUT you can’t be sure your message gets read • Little chance to start relationship building • Prepare email template:- Who you are- Why you are contacting- What you can offer- Close with a call to action

  13. Prepare a List of Things You Need to Know • Daily rate? • Travel expenses? • How many days a week? • Design as well as delivery? • Recruitment process?

  14. How To Respond To Adverts and Postings • Respond in the way the client has asked you to • Match what they want with what you offer • Make it easy for the client • Always send a covering email • Don’t jeopardise potential opportunities • Make a positive impression = EFFORT

  15. How To Increase Your Chances Of Getting Work • Make your Profile Training Company friendly • Pay close attention to presentation/ attention to detail • Specialise • Tailor your approach to fit opportunity or company = Research • Be creative • Invite them to see YOU in action • Use a video

  16. The 1 Thing That Will Make The Biggest Difference To Your Success • Hardly anyone does it FOLLOW UP

  17. Why Follow Up Matters • You are showing who you are: proactive and motivated • You are making yourself more memorable • You are building a relationship

  18. My Challenge To You This Week: Start building relationships Start using social media

  19. A Couple of Other Things • Daily rate: Know what it is, be confident about stating it • Make sure you get paid

  20. What We’ve Covered • Is associate work right for you? • How to find opportunities without overwhelm • How to work if a training company is a good match • How to approach training companies confidently and with purpose • How to increase your chances of getting work

  21. Any Questions?

  22. What’s Next? • Go away and Take Action • Easier said than done! • Momentum and motivation often slows down in the weeks following the programme

  23. Support is Available!! • Follow up session on Zoom – 1 Months time • Success Shapers Group mentoring programme • Trainer Talk Membership • A source of support, motivation, encouragement and ideas generation • Helps you get things done by holding you accountable

  24. How To Create a Successful and Profitable Training Business

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