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Customer. Killyclogher Village and population Molly Malone's traditional Irish restaurant Location choice . Market. Local competitors. Industry. Profit margins increasing Industry barriers Full service restaurant. Product and Service. Easy, accessible modes of transport

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Presentation Transcript
slide4

Customer

  • Killyclogher Village and population
  • Molly Malone's traditional Irish restaurant
  • Location choice
slide5

Market

  • Local competitors
slide6

Industry

  • Profit margins increasing
  • Industry barriers
  • Full service restaurant
slide8

Product and Service

  • Easy, accessible modes of transport
  • Business management experience
slide9

Killyclogher

  • Local amenities
slide10

Tourist attractions

  • Transport links
slide12

Product

  • Menu list and style
  • Locally sourced produce
  • Special menu
price
Price
  • General idea of price range
  • Gross margin
  • Comparison of products to selling price
promotion
Promotion
  • Use of media
  • Advertising costs
  • QR Coding
  • Merchandise – Company name & logo
public relations
Public Relations
  • Generating good publicity
  • Hosting charity events
  • Sourcing raw materials
  • Quality food with reasonable prices
  • Employing local staff
sales advertising
Sales & Advertising
  • Special nights
  • Maximize the use of the restaurant
  • Seasonal menu change
  • Loyalty cards/money back offers
  • Coupons for immediate sales
  • Partnership with local business
personnel
Personnel
  • Staff required – Full time/ Part time
  • Employment regulations
  • Training
essential criteria
Essential Criteria
  • GCSE Mathematics & English – C Grade or above
  • Relevant Qualifications/Experience
presentation
Presentation
  • Modern exterior
  • Old school traditional Irish interior
  • Banquet rooms with bar
  • Separate kitchen facilities
slide35

Thank You

Danke

Kiitos

Dziękujemy

Grazie

Hvala