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Green Products Cosmetics and Toiletries: The Marketing Strategy of Thai Herbal Products

Green Products Cosmetics and Toiletries: The Marketing Strategy of Thai Herbal Products. Ms.Siriraks KHAWCHAIMAAHA BBA (Thammasat University), 1978 HA (Thammasat University), 1979 MBA (Thammasat University), 1986 CPA Thailand.

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Green Products Cosmetics and Toiletries: The Marketing Strategy of Thai Herbal Products

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  1. Green Products Cosmetics and Toiletries: The Marketing Strategy of Thai Herbal Products Ms.Siriraks KHAWCHAIMAAHA BBA (Thammasat University), 1978 HA (Thammasat University), 1979 MBA (Thammasat University), 1986 CPA Thailand IGSM, Faculty of Business and Management, UniSA

  2. Green Products Cosmetics and Toiletries: The Marketing Strategy of Thai Herbal Products • Green Products Cosmetics and Toiletries: A Global Perspective on Attributes and Marketing Strategies for the Thai Industry • Green Products: The Marketing Model of Natural Extract Based Cosmetics and Toiletries in Thailand • Green Products: The Marketing Model for Thai Herbal Cosmetics and Toiletries IGSM, Faculty of Business and Management, UniSA

  3. Paper 1: Green Products Cosmetics and Toiletries: A Global Perspective on Attributes and Marketing Strategies for the Thai Industry • The study of cosmetics and toiletries (C&T) global marketing and green marketing strategies compares to the C&T MNCs • Green product attributes in general • Customer profiles and attitudes relating to C&T products Research Methodology : Qualitative Method of secondary data Outcome : The Generic Marketing Model of C&T IGSM, Faculty of Business and Management, UniSA

  4. Paper 2: Green Products: The Marketing Model of Natural Extract Based Cosmetics and Toiletries in Thailand • The study of the Marketing Model for Natural Extract based C&T compared to the MNCs in Thailand and the essential components of marketing strategies and their prioritization. The key success factors of green products will also be investigated. Lastly, the study of the importance of personal selling skills and techniques in acquiring and maintaining customers • The comparative study of marketing model discussed in paper 1 with the marketing model of paper 2 the Gap Analysis is beneficial to paper 3 • The experiences and successes of the marketing model of local Thai C&T companies Research Methodology: Qualitative method: in-depth interview Outcome: suggested “ The Marketing Model for Natural Extract Based C&T in Thailand” • Gap and Model is further developed and explored in paper 3 IGSM, Faculty of Business and Management, UniSA

  5. Paper 3: Green Products: The Marketing Model for Thai Herbal Cosmetics and Toiletries • Personal interviews of the Policy Makers, marketing team and sales team. Essential components and prioritization of findings. Examination of selling skills and techniques in beauty care industry • Thai herbal quality, efficacy and product performance. Government promotional policies, such as tax incentives, tax privileges • Comparative study of the marketing model of paper 2 with the marketing model of paper 3. Analysis and recommendation of the Thai herbal marketing model Research methodology: Qualitative method : in-depth interview Outcome: recommend “The Marketing Model for Thai Herbal C&T” Benefit : The value added to Thai herbal plants and development of additional strategies and processes for commercialization. In addition, the local C&T industry would be able to develop ways to compete with global brands IGSM, Faculty of Business and Management, UniSA

  6. Business Model and Marketing Mix :Thai Herbal Cosmetics and Toiletries Products Brand Enhance Natural, Herbal and Organic IGSM, Faculty of Business and Management, UniSA Brand Loyalty

  7. Green Products: The Marketing Model for Thai Herbal Cosmetics and Toiletries Product Thai herbal extract, Organic natural Quality Service: Face & body care With personal selling Price Value for Money Marketing Model Thai Herbal C&T Quality, Innovative, Product Performance Distribution Channel Franchise, Institute, Beauty Salon Organic and Green Branding Healthy, Safety, Naturally Promotion In Store, Corporate, Environment Environmental Green & Healthy Economizing Corporate Awareness Environmental and Green Philosophy, Policy IGSM, Faculty of Business and Management, UniSA

  8. The Body Shop – MNCs and International Brand Secondary Data In-Depth Interview – Local Thai Marketing Manager The Oriental Princess – MNCs and Local Brand Secondary Sata In-Depth Interview Comparative Study Green Marketing Mix and Strategy ; Local & Internationalize IGSM, Faculty of Business and Management, UniSA

  9. Summary of Green Product Attributes IGSM, Faculty of Business and Management, UniSA

  10. Summary of Customer’s Attitude on Green Products IGSM, Faculty of Business and Management, UniSA

  11. Summary of Green Marketing Strategy IGSM, Faculty of Business and Management, UniSA

  12. IGSM, Faculty of Business and Management, UniSA

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