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Strategic Fundraising Guide: Engage Sponsors Efficiently

Learn effective strategies to secure sponsors for your cause or event. Discover how to research, approach, and maintain relationships with potential sponsors. This guide provides tips on contacting companies and individuals, drafting sponsorship letters, and engaging sponsors successfully. Maximize your fundraising efforts with these proven techniques.

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Strategic Fundraising Guide: Engage Sponsors Efficiently

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  1. Fundraising in all its Glory Neil Shah

  2. Sponsors from 2012-2013 • FLM Graphics • Henderson Construction • Dunkin Donuts • Guardian Drugs • Princeton Three • SRI International • Bristol-Myers Squibb • Princeton Plasma Physics Lab (PPPL) • Lockheed Martin • Novo Nordisk • Bank of America • Silver Dollar Stables

  3. How We Get Sponsors • Think about someone who you think would appreciate the mission of our team • If it is a company, research and gather information about what they do and who they are • Find out where they are located and how you can contact them • If it is an individual, find out how you can contact them

  4. If it is a Company... • Research and gather information about what they do • What kind of company are they? • Find out how you can contact them • Phone Number • Mailing Address • Principal/Employee Name and Position • Contact either me, Dr. Rogers, or Akmaral and let them know you have a company in mind who you think would be interested in sponsorship

  5. If it is a Company... • If we say yes… • If we have their email… • Send them an email telling them who we are and that we would like them to sponsor us • Offer to present to them • If we have their address • Mail them the sponsorship letter • Call to inform them about who we are and that we have sent them an email • Keep in touch with them

  6. If it is an Individual... • If we say yes… • If we have their email… • Send them an email telling them who we are and that we would like them to sponsor us • If we have their address • Mail them the sponsorship letter • Call to inform them about who we are and that we have sent them an email • Keep in touch with them

  7. Sponsorship Letter/Levels

  8. How to Approach... • Be polite • Be confident • Firm handshakes • Be concise • Use the letter (if needed) • Have the letter with the sponsorship levels with you

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