Levi’s In China. Major Issues Economic, competitive Ethical, moral Reputational. Levi’s Ethical Values. Compassion Promise-keeping Honesty Fairness Respect for others Integrity. How do these relate to Levi’s strategy and entry choices??. Pros Large potential market Cheap labor
How do these relate to Levi’s
strategy and entry choices??
HQ in U.S.
JV in Honduras
What are economic and ethical
consequences of each?
What do YOU think of this decision?
What do YOU think about the decision process?