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Quality Goes Green

Quality Goes Green. Janie Neumann, Industry Sustainability Manager EUTO Annual Study Visit , September 29, 2012. Sustainable Tourism- What is it?.

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Quality Goes Green

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  1. Quality Goes Green Janie Neumann, Industry Sustainability Manager EUTO Annual Study Visit , September 29, 2012

  2. Sustainable Tourism- What is it? “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.” Source: UNEP/UNWTO

  3. Sustainable Tourism- What is it? Economic Social Environmental

  4. Why is it important? • Development models based purely on economic growth have failed • Leading to poverty, climate change, biodiversity loss, financial collapse, etc. • Scottish Government’s commitment to sustainable economic growth • Tourism and the Natural and Cultural Environment- A special relationship • Dependent on healthy environments, distinctive cultures, social interaction • Visitors attracted by scenery, wildlife, culture, history and authenticity • Protecting and enhancing the Scottish environment, society and culture are vital to the brand, the industry and sustaining Scotland’s economic growth • Sustainability is good for business – improving efficiency, cutting costs, enhances product and service • Increasing legislative drivers- Climate Change (Scotland) Act, Zero Waste regulations

  5. The Business Case for Sustainability “What is in it for me?”

  6. Consumer Demand

  7. Visit Scotland’s Sustainability Vision “VisitScotland aspires to make Scotland themost economically, environmentally and socially sustainable destination in Europe. As an organisation, we aim to be recognised as a leader in sustainable tourism development, not just within Scotland but at a European and World level. We aim tomake VisitScotland the sustainable national tourism organisation,recognised for our efforts to reduce the environmental impact, and maximise the economic and social benefits, of our own operations.”

  8. Sustainable Tourism Objectives

  9. Sustainable Tourism Strategy… delivered through activity with : Incorporating sustainability into Quality Assurance Promoting certification Accessible Tourism Project Advice and Support Seasonal marketing campaigns – encouraging demand out of season Public transport promotion Year of Natural Scotland 2013 Carbon Management Programme GTBS membership across estate Sustainable Procurement Zero Waste Scotland Carbon Trust Scottish Natural Heritage

  10. VisitScotland Quality Assurance • To guide and reassure visitors by providing accurate, credible, easy to understand information • To maintain and improve quality and drive up standards • To provide marketing support for the industry • Annual on-site visit from Quality and Tourism Advisors • Over 7,000 businesses Quality Assured and graded • 70% - 80% of all Scottish accommodation businesses • 90% of all Scottish Visitor Attractions

  11. Green Tourism Business Scheme • GTBS is a sustainable tourism certificationdeveloped in partnership byVisitScotland and Green Business UK in 1997 • Over 800 members in Scotland • England, Wales and Northern Ireland & Ireland introduced the scheme • Now 2300 members across UK & Ireland • Largest and most established scheme of its kind in the World • Quality Assurance and ‘Green’ / Sustainability reassurance hand in hand

  12. Quality goes Green- Why?

  13. Quality goes Green- Sustainability Survey

  14. Transport Energy Natural & Cultural Heritage Quality goes Green- Sustainability Survey Water Purchasing Waste Customer engagement & Communication Sustainable Management

  15. Quality goes Green- Survey Sample • 445 quality assured serviced accommodation businesses surveyed (mid Jan- end of June 2012) Star Rating Business Type

  16. Quality goes Green- Survey Results • Top 10 actions- energy efficiency measures, waste recycling and some use of local food • 10 least common actions- customer and community engagement and environmental management • Variations • Business type, Star rating, GTBS Members, Regions

  17. Quality goes Green- Sustainability Survey • Understanding of activities businesses are undertaking • Ranking of actions undertaken by businesses • Build on businesses’ strengths • Offer support and advice in areas where businesses could benefit from further actions Options for incorporating Sustainability into Quality Assurance

  18. Quality Goes Green

  19. Quality Goes Green

  20. Global Partnerships in Quality Assurance • VisitScotland’s Consultancy Services Team helps regional and national tourism economies develop Quality systems. • The focus is on: • improving quality and standards in collaboration with local industry stakeholders • developing or enhancing a scheme that is industry supported • providing consumers with a better customer experience and delivering benefits for businesses

  21. Developing quality together Current partnerships include: • West Sweden Tourist Board • Namibia Tourism Board

  22. Questions VisitScotland Colin Houston Quality Manager VisitScotland Kilchurn Castle, Loch Awe, Argyll

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