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1. UVOD. Marketing je znanost o razmjeni. Razmjena insistira na zadovoljavanju pet uvjeta, i to: - postojanje najmanje dvije strane, - svaka strana raspolae necim to bi moglo biti vrijedno za drugu stranu, - svaka je strana sposobna za komunikaciju i isporuku, - svaka je strana sposobna prihva

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