social media for nonprofits
Download
Skip this Video
Download Presentation
Social Media for Nonprofits

Loading in 2 Seconds...

play fullscreen
1 / 12

Social Media for Nonprofits - PowerPoint PPT Presentation


  • 110 Views
  • Uploaded on

Social Media for Nonprofits. Social Media Have You Confused?. Social Media KISS – F.O.C.U.S. F ocus – on 1-2 targeted social media platforms O ne in four “rule” C alendar – plan monthly / quarterly in advance U tility – use tools to make posting easier

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Social Media for Nonprofits' - susan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
social media for nonprofits

Social Media for Nonprofits

ImpactOnlineMarketing.com

social media have you confused
Social Media Have You Confused?

ImpactOnlineMarketing.com

social media kiss f o c u s
Social Media KISS – F.O.C.U.S.
  • Focus – on 1-2 targeted social media platforms
  • One in four “rule”
  • Calendar – plan monthly / quarterly in advance
  • Utility – use tools to make posting easier
  • Social – create content that is “share-worthy”

ImpactOnlineMarketing.com

share worthy is key
“Share-worthy” is KEY
  • “Share-worthy is NOT:

ImpactOnlineMarketing.com

share worthy content
Share-worthy Content
  • Is NOT:
    • Pitch, pitch, pitch
    • Obviously self-serving all the time
    • One-sided communication
  • IS:
    • Interactive – two way communication
    • Involves your constituents
    • Engaging

ImpactOnlineMarketing.com

four types of content
Four Types of Content
  • Informing
  • Storytelling (most important)
  • Organizing
  • Fundraising

ImpactOnlineMarketing.com

informing content
Informing Content
  • Dates and details of meetings or special events
  • Updates of campaigns, photos from events, and related “keep folks informed” info
  • Announcements about new staff, staff changes, new or expanded services, etc.
  • Scheduling: only as available and worth of posting

ImpactOnlineMarketing.com

storytelling content
Storytelling Content
  • Stories about beneficiaries of nonprofit’s services
  • Stories about volunteers and why they give time
  • Stories about donors and why they give money
  • Stories about staff and why they work for you
  • Schedule: as often as possible – will need to encourage participation!

ImpactOnlineMarketing.com

organizing content
Organizing Content
  • Call for volunteers
  • Organizing announcements
  • Consider using the events calendar tab
  • Scheduling: likely fairly infrequent relative to other types of posts

ImpactOnlineMarketing.com

fundraising content
Fundraising Content
  • The OCCASIONAL ask is fine (4/1 posting rule)
  • Promote fundraising events
  • Drive donors to make online donations
  • Promote online auctions
  • Call for in-kind donations
  • Schedule: maximum of 1 per every five posts (4/1)

ImpactOnlineMarketing.com

other questions
Other Questions
  • Promoting your organization via your own social network
    • Best done by sharing select posts from nonprofit page
    • Don’t overdo it – potential risk of alienating your friends
  • How to expand LIKES of your page
    • Each person (board, staff, volunteers) invite their friends to Like the page
    • Consider Facebook ads
      • target by interest and geography
      • can also target by history of contributing - advanced

ImpactOnlineMarketing.com

thank you
Thank You!
  • Please feel free to contact me:
    • ImpactOnlineMarketing.com > Contact
    • Cards available too
  • Get today’s PowerPoint presentation
    • ImpactOnlineMarketing.com/nonprofit

ImpactOnlineMarketing.com

ad