Transforming Marketing Developing marketing excellence

1. Transforming Marketing • Developing marketing excellence • Proposal to develop and deliver marketing excellence • by Cambridge Marketing College

2. An Introduction to Cambridge Marketing Colleges • Our History and our Values • Cambridge Marketing Colleges established • in 1991 with the intention to “enhance the • marketing careers of executives” • We are one of the CIM’s largest accredited centres • worldwide with 6 UK study centres and local • presence in 6 overseas markets • We have a faculty of over 40 tutors • who are all practising marketers, as we believe • that delegates benefit most from knowledge driven • from the intersection of theory and practice • We know that delegates learn in different • ways and so have developed a range of flexible • learning pathways

3. An Introduction to Cambridge Marketing Colleges • Our Skills and Competencies • Teaching - We teach across the marketing spectrum with • a cohort of over 1,000 students at any one time studying • for CIM, CAM, CIPR and MRS qualifications • Publishing – We offer a complete range of study guides, • text books, a peer-reviewed journal, video and audio • Lectures, White Papers and a Radio Programme • Community - We operate an active alumni association for • professional marketers. We organise and run both the • CIM Annual Digital Marketing conference as well as the • Annual Cambridge Marketing Debate • Consultancy – We have developedmarketing solutions to a • wide range of corporate partners to deliver • tailored courses at all levels, tied to specific goals • Research – We offer a comprehensive research • service for all aspects of marketing, including training • needs analysis and marketing professional profiling

4. Cambridge Approach • We lead the world in developing professional marketers • Cambridge Marketing College was established in 1991 to “enhance the marketing careers of executives and the marketing of the companies they work for.” • Faculty of expert tutors • 45 experienced tutors cover breadth and depth • Cambridge Marketing Leadership Academy • Programme leaders and project managers • Accredited qualifications partner • CIM’s largest accredited study centre worldwide • Also for other bodies, CAM, CIPR, etc • CPD leading to Chartered Marketer status • Network of locations • 6 study centres across the UK, plus others worldwide • Research and administrative centre • Logistics support in using other locations • Digital Learning Zone • Customisable e-learning modules • Admin and learning support to physical workshops • MyMarketingMentor • Cambridge Marketing Press • Quarterly magazine with thought leading articles • Series of concise marketing handbooks • Bi-weekly Radio Programme • Prestigious industry events • Annual lecture (previously by Philip Kotler, and many others) • Annual dinner (St John’s College, Cambridge)

5. Our Approach • What do we need to do to make it happen? • Phase 1 • Design • Phase 2 • Prepare • Phase 3 • Deliver • Phase 4 • Sustain • Sustaining the momentum, building a community • Building an energised marketing community • Events, speakers • Papers, videos • Supporting ongoing professional development • CIM qualifications • Chartered status • Search for the Edge • Quarterly project reviews • Delivering the integrated programme • Workshops delivered to meet demand • Dates, venues • Delivery • Evaluation • E-learning delivered in individual’s own time • Study guide • Certificates • Supporting the program logistics • Invites • Tutors, resources • Helpline • Developing the right learning solutions • Defining your Way of Marketing • Mapping • Articulation • Engagement • Developing/customising the content for learning • Online • Workshops • Partners, agencies • Communicating the program to your people • Launch • Administration • Logistics • Understanding where to focus, on whom and how • Understanding your business objectives • Strategy • Marketing • Performance • Multi-country Best Practice research • Evaluating your current marketing capabilities • Current • Required/desired • Benchmarking • Thomas PPA/GIA

6. Our approach • Benefits • The right development framework, topics, content, levels for you • Supporting and linked to business and personal goals/KPIs • Integrated programme ready to deliver • The right experts and coatches: - Expert faculty in each of • the specialist areas + Access to wide range of leading • marketers and gurus + Participant in UK and EU industry • standard benchmarks • Effective, well organised, inspiring programme • The blend of digital and physical delivery ; Online customisable • Modules with Learning Zone • Qualifications : Accredited study towards CIM and other qualifications – • Accredited CPD provider towards Chartered status • Transforming marketing, talented, successful, • and a great place to work.

7. bringing together all the qualifications • Professional • Qualifications • CIM Postgraduate Diploma in Marketing • CIM Professional Diploma in Marketing • Specialising in B2B Marketing • Specialising in Arts Marketing • Specialising in Pharmaceuticals Marketing • Specialising in Professional Services • Specialising in Sports Marketing • CIM Professional Certificate in Marketing • Specialising (as above) • Specialising in Agri/Rural Marketing • Specialising in Charities Marketing • CIM Introductory Certificate • CAM Diploma in Marketing Communications • CAM Diploma in Digital Marketing • Specialising in Digital Campaign Planning • Specialising in Digital Media and Planning • Specialising in Mobile Marketing • CIPR Diploma in Public Relations • CIPR Advanced Certificate in PR • CIPR Foundation Award in PR • Optional qualification paths • Individual and team study • For all levels of marketer

8. CONTACT US : • Charlotte Lestienne • Charlotte@marketingcollege.com • 01954 234943 • Cambridge Marketing College • St John's Innovation Centre, • Cowley Rd, Milton, • Cambridge CB4 0WS • www.MarketingCollege.com