iLanderTechnologies- Digital Marketing Services in Hyderabad,India.

1. WELCOME TO ILANDER TECHNOLOGIES www.ilandertech.com

2. What is digital marketing? • Promoting products and services using digital distribution and social media channels to reach consumers in a timely ,relevant, personal and cost-effective  manner. • Leverages traditional marketing areas such as direct marketing  by providing the same method of communicating with an audience but in a digital fashion. • Delivered via internet, mobile text messaging, display/ banner ads and outdoor signage. www.ilandertech.com

3. OUR Digital Marketing SERVICES SEO SEM SMM SMO www.ilandertech.com

4. WHAT IS SEO? • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,”   “organic,” “editorial” or “natural” search results on search engines. www.ilandertech.com

5. WHAT IS SMO? • Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. • Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Website. www.ilandertech.com

6. WHAT IS SEM? • Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. www.ilandertech.com

7. WHAT IS SMM? • Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions. • SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results. www.ilandertech.com

8. SEO strategy can be divided into two different categories • on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings. • On-page SEO looks at what your site (or your page) is about • Off-page SEO looks at how authoritative and popular your site www.ilandertech.com

9. What is on-page & OFF-PAGE? • On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It's stuff that you have control over and can change on your own website. • Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites. A good analogy for how authority works is this. The biggest off-page SEO factor is the number and quality of back linksto your website. www.ilandertech.com

10. OUR SERVICES • Web Designing • Web Development • Logo Designing • Graphic Designing • E-commerce Website Development • Software Development • Domain • Hosting • SEO Services www.ilandertech.com

11. www.ilandertech.com