From 'Sanju' to 'Neerja', Fox Star Studios' focus on alliances pays offÂ

1. From 'Sanju' to 'Neerja', Fox Star Studios' focus on alliances pays off After a disastrous 2015, the studio went back to the drawing board to realign its strategy and has been able to turn things around.

2. Three years back, two major multi-national film studios -- Disney India and Fox Star Studios (FSS) -- found themselves in a super slump at the Bollywood box office. Both had a bad run at the movies with films like Bombay Velvet and Tamasha failing to make an impact, despite a commendable cast and director. As a result, Disney India decided to take a step back from Bollywood. For the second studio, FSS, 2015 was an exceptionally bad year with just one of the seven releases making an impact at the box office. However, instead of calling it quits, FSS decided to take a step back, re-evaluate its strategy, and start anew. Three years on, the new strategy seems to be paying off. There continue to be some hits and misses, but FSS has managed to churn out commercially and critically successful films over the past couple of years, including titles like Neerja, Kapoor and Sons, and, most recently, Sanju. Going back to the drawing board, the studio realised that the focus needs to shift from actors to characters, or in other words, from scale to script. Thus came a renewed emphasis on story and working with partners -- actors, directors or co-creators, who brought as much to the table as FSS did. While the studio continues to have a long- standing working relationship with Karan Johar's Dharma Productions, it has also entered partnerships with Sajid Nadiadwala and Rajkumar Hirani. "We had decided on two focus areas. The first was to do more home productions where our creative teams are driving the entire process, starting with the script. The other equally important agenda was to scale up through strategic alliances with key creative production houses who share our vision. These alliances include our longstanding partnership with Dharma, which we are very proud of, our successful association with Sajid Nadiadwala and, more recently, with Rajkumar Hirani and Vidhu Vinod Chopra. It's important to work with partners over several films to develop a shared agenda that maximises the synergies for both parties," says Vijay Singh, CEO, Fox Star Studios. The strategy of alliances seems to be working since some of the biggest hits from FSS in recent years have come from the co-production slate like Kapoor and Sons (Dharma), Baaghi 2 (Sajid Nadiadwala) and, most recently, Sanju (Hirani and Chopra). FSS' home productions like Neerja and MS Dhoni have also managed to hit the bullseye. Article Source BS