Philippines Make-up Market

1. Philippines Make-up Market

2. The Philippines Make-up Market was led by the face make-up category in value terms and lip make-up in volume terms in 2020. The eye make-up category is forecast to register the fastest value growth during 2020-2025.

3. GlobalData’s Country Profile report on the make-up sector in Philippines provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

4. Both the per capita consumption and expenditure of make-up in the Philippines were lower than the global level in 2020 • – The per capita consumption of lip make-up was higher than other make-up categories in 2020 in the Philippines • – Direct sellers is the leading distribution channel in the Filipino make-up sector. • – Natura & Co is the leading company in the Filipino make-up sector. • – Natura & Co is the leading company in the mass price segment and Ever Bilena Cosmetics Inc in the premium price segment in 2020

5. dentify high potential categories and explore further market opportunities based on detailed value and volume analysis • – Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities • – Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning • – Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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