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The Ideas.Strategy.Design Group is a multi faceted entity with interests straddling Advertising, PR, Publishing, Branding and identity, Multimedia and a Film academy based in Dubai and overseas./nFor more information visit : http://www.groupisd.com/

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Presentation Transcript
slide2

ISD is a collaboration of mindsets, ideologies and the keen desire to deliver excellence in the field of creative communication & strategy.

The Ideas Strategy Design Group was set up in Dubai in the year 2002 and expanded into other markets including India and the USA (with operations in Mountain View, California, Bombay, Bangalore & Kolkata, Vietnam (Ho Chi Minh City), Canada (Ontario), Mauritius and the UK (London) as well.

Background

slide3

…To Win One

“We cannot go after thousands of men until we learn how to win one.”

- Claude Hopkins

slide4

• Brand building is not a lip-service exercise.

• It is a relationship building mission

between the consumers and the providers

of products and services.

• This is the focus of ISD in its everyday

activity.

• Linking ‘Brand insights’… Leading to a

persuasive communication strategy

and a portrait of the brand’s soul.

• This is the task ISD is at home with.

• This is the very reason of its being.

slide5

Mission

ISD is committed to create for its clients

‘The Competitive Advantage’ in the marketplace through incisive strategy, cutting-edge creativity, cost effective & neutral media and sensitive PR… all in synch with up-to-date technology.”

slide6

…About ISD

Positioning

Business Focus

A complete Communication

Consultant

offering 360* communication solutions

We are not vendors

but consultants

Creating &

nurturing Brands

Technology driven communication

models that will

give a leap-frog

advantage to clients’ product/services

Corporate image building

Presently in UAE, UK India, USA, Canada, Mauritius and Vietnam. Plans to expand into other

S E Asian markets

Core competency as

a Communication Consultancy partner

Experienced management with global / regional expertise supported by strong local entrepreneurial support

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The Cutting Edge

Harnessing technology to bring in a sustained competitive advantage to

Clients’ products/service

Brand Knew, Augmented Reality, Brand Bar, IQ & State of the Art are our initial forays in to this limitless possibility to create major disruption in the field of communication

slide8

Brand Knew

Brand Knew is a one of a kind knewsmagloid that provides a holistic perspective on the world of brands and branding. Offering a distilled compendium of high brow features and in depth articles that keep readers from the marketing & branding fraternity in close engagement with the brand eco system. In a nutshell, positioned as the Harvard Business Review for people interested in this space

Right now has a Print & Digital Edition in the markets of India & the M East. Reaches out to 100000 primary readers every month

slide9

Brand Bar

A spirited congregation of brand growers and cultivators who come together periodically in settings that are eclectic, themed, relevant and entertaining to both soak in and disseminate knowledge and intelligence on the world of brands and branding in a manner that is non intrusive, passionately engaging yet unassumingly informal

Brand Bar is for the community of brand farmers across business segments who believe that building and nurturing brands in today’s marketplace is a perennial process

slide10

State of the Art

State of the Art is a platform that facilitates young talent from around the world who find their freedom of expression in paintings and works of art. The platforms are in the form of display galleries, road shows and exhibitions and private screenings backed by the marketing and PR clout of the Group

slide11

IQ

IQ is a complete turn key provider of design and execution of interior spaces within residential, commercial and retail environments. As a brand consultancy, it provides us with great strength to actually implement brand guidelines and aesthetics without having the need to outsource the same. With its state of the art joinery, trained manpower of more than 200 people and a 30000 sq foot showroom right in the heart of the business district of Dubai, IQ lends a solid credence to the Group's overall dynamics

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Our PR Communication

Abilities…

  • Crisis Management
  • One-on-one interviews with

main newspapers, magazines,

online & TV channels

  • Conferences
  • Articles on research/industry
  • Case studies
  • Corporate Image Building
  • Thought leadership
  • Product launches
slide13

People Power

The combined entity has an aggregate strength of almost 60 professionals combining an eclectic blend of experience & youth, energy & passion, straddling creative, strategy, account planning, film production & media services.

slide14

Locations

Currently the geographies include

Kolkata

Ontario

California

Ho Chi Minh

London

Bangalore

Mumbai

Dubai

Mauritius

slide15

Scope of services offered

All mainstream ATL communication

across media touch points Including

Print, Outdoor,

Television, Online,

Radio etc

All BTL

Communication both internal & external

Brand strategy and

Implementation

Social Media

Strategy

Media:

Research,

planning,

buying

& placement

Brand identity/

guidelines

Retail branding & Visual merchandising

Digital

Marketing

Exhibitions /

Road shows

Events: Design,

fabrication

Web & multimedia

development

PR & Image

Management

Audio Visual

productions

slide16

Categories worked on

FMCG

Infrastructure & Engineering

Banks & Financial Services

Automobile

Jewellery

Food & Beverages

Real Estate

Consumer Electronics

Consultancies

Education & Training

Apparels

Web verticals

IT & Peripherals

Travel & Tourism

Wines & Spirits

Interiors & Furniture

Hospitality

slide18

ISD Video Link

http://www.youtube.com/watch?v=VOloy2wgWO0

slide19

- Advertising

- PR

- Publishing

- Digital Media

- Branding & Identity

- Film Academy

T: +971 4 2971 228

E: info@groupisd.com

www.groupisd.com

Inspiration to change your business

India - Mauritius - UAE - UK - USA - Vietnam