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What is Data Protection and Privacy

Discover what data protection and privacy mean, their importance, and how they safeguard personal information in the digital age. Learn best practices to secure your data.

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What is Data Protection and Privacy

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  1. WHAT IS DATA PROTECTION AND PRIVACY? Understanding the Importance of Safeguarding Personal and Business Data

  2. INTRODUCTION TO DATA PROTECTION Data Protection refers to the practices, policies, and technologies designed to safeguard personal and business data from unauthorized access, breaches, and cyber threats. Why It Matters? • Prevents data breaches and cyber threats • Ensures regulatory compliance with laws like GDPR, CCPA, HIPAA • Builds trust and credibility with customers

  3. WHAT IS DATA PRIVACY? Data Privacy focuses on how personal information is collected, used, and shared, ensuring that individuals have control over their sensitive data. Key Aspects: Consent Management Secure Data Handling Transparency in Data Collection Right to Data Access & Deletion

  4. KEY PRINCIPLES OF DATA PROTECTION 1️⃣ Lawfulness, Fairness & Transparency – Users should know how their data is used 2️⃣ Purpose Limitation – Data should be collected for a specific reason 3️⃣ Data Minimization – Only necessary data should be stored 4️⃣ Accuracy – Keep data up to date 5️⃣ Storage Limitation – Don't keep data longer than needed 6️⃣ Integrity & Confidentiality – Ensure data security measures are in place

  5. Presentation title COMMON DATA PROTECTION THREATS Phishing Attacks – Fraudulent emails access to sensitive data stealing sensitive data Data Leakage – Accidental sharing of Ransomware – Malicious software confidential information locking files until a ransom is paid Insider Threats – Employees misusing

  6. HOW BUSINESSES CAN ENSURE DATA PROTECTION? Encrypt Data – Convert data into a secure format Implement Strong Authentication – Use multi-factor authentication (MFA) Train Employees – Conduct cybersecurity awareness programs Update Security Policies – Regularly review compliance with data protection laws Use Secure Cloud Storage – Protect data with backup and disaster recovery solutions

  7. DATA PROTECTION LAWS & REGULATIONS General Data Protection Regulation (GDPR) – EU California Consumer Privacy Act (CCPA) – USA Health Insurance Portability and Accountability Act (HIPAA) – USA Personal Data Protection Bill – India

  8. CONCLUSION Data protection and privacy are critical in today's digital world. Businesses and individuals must implement strong security measures, comply with data privacy laws, and stay updated on the latest cyber threats to safeguard sensitive data. Stay secure. Stay compliant.

  9. THANK YOU Surekha Tech +14089142737 enquiry@surekhatech.com www.surekhatech.com

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