Digital marketing course full introduction

1. Digital marketing course In Rohini by DICS INNOVATIVES [PITAMPURA]

2. Content of digital marketing What is digital marketing Digital marketing course in Rohini Objective of digital marketing Advantage of digital marketing Disadvantage of digital marketing Search engine optimization (SEO) Content marketing Social media marketing Pay per click (PPC) Affiliate marketing Email marketing Digital marketing tools What is SEO What is SMM Advantage of SMM Disadvantage of SMM Content writing Advantage and disadvantages of content writing Digital marketing areas Benefits of Online Marketing over Offline Marketing Benefits of Online Marketing over Offline marketing

3. WHAT IS DIGITAL MARKETING If you're new to the world of digital marketing, you might be wondering, "What is a digital marketing course?" Our course will provide you with a deep understanding of the fundamentals and advanced concepts of digital marketing. From SEO and social media to pay-per-click advertising and email marketing, you'll gain comprehensive knowledge and practical skills.

4. DIGITAL MARKETING COURSE IN ROHINI We are the leading Digital marketing training institute in Rohini, known for our excellence in education and commitment to our students' success. Our state-of-the-art facilities and experienced instructors make us the top choice for aspiring digital marketers.

5. OBJECTIVE OF DIGITAL MARKETING • Increase direct sale • Improve conversion rate • Percentage of return visitor • Organic traffic volume • Reduce bounce rate

6. Advantage of digital marketing • Global reach • Lowers cost • Measurable result • Personalisation • Openness • Social currency • Improved conversion rates

7. Disadvantage of digital marketing • Skills and training • Time consuming • High competition • Complaints and feedback • Security and privacy issues

8. Contents of digital marketing • Search engine optimization (SEO) • Content marketing • Social media marketing • Pay per click (PPC) • Affiliate marketing • Email marketing

9. Search engine optimization (SEO) Search engine optimization is strategies, technique and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines,

10. Content marketing Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.

11. Socialmediamarketing Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers

12. Pay per click Pay-per-click (PPC) known as cost per click (CPC). is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

13. AFFILIATE MARKETING A way or a company to sell its products by signing up individuals or companies ("affiliates") who market the company's products for a commission.

14. EMAIL MARKETING Email marketing is the act Of sending a commercial message, typically to a group Of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

15. DIGITAL MARKETING TOOLS • Sprout social • Offer pop • Nanigians • Facebook’s power editor • Twitter native platform • Emma • Marketo • Adroll

16. WHAT IS SEO Whenever you enter a query in a search engine and hit 'enter' you get a list Of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because Of a powerful web marketing technique called Search Engine Optimization (SEO).

17. WHAT IS SMM Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach

18. ADVANTAGE OF SMM • Increased Brand Awareness • More Inbound Traffic • Improved Search Engine Rankings • Higher Conversion Rates • Better Customer Satisfaction • Improved Brand Loyalty • More Brand Authority

19. DISADVANTAGE OF SMM • Negative feedback • Potential for embarrassment • Time intensive

20. CONTENT WRITING A website content writer or web content writer is a person who specializes in providing relevant content for websites, Every website has a specific target audience and requires a different type and level Of content

21. ADVANTAGES AND DISADVANYAGES • You can get a lot of work • You'll get disciplined • The rates are poor • It's ghostwriting • It's addictive • You can practice alot

22. DIGITAL MARKETING AREAS • SEO (Search Engine Optimization) • SMO (Social Media Optimization) • SEM (Search Engine • SMM(Social Media Marketing)

23. Benefits of Online Marketing over Offline Marketing • High return on investment (ROI) through Online Marketing. • Target only most interesting audience, pay only • You can start without spending with small amount • Advertising your products on specific hours. time or day bases • Fully Controlled as per your location, budget and time.

24. Benefits of Online Marketing over Offline Marketing • High return on investment (ROI) through Online Marketing. • Target only most interesting audience, pay only • You can start without spending with small amount. • Advertising your products on specific hours, time or day bases. • Fully Controlled as per your location. budget and time.

25. CONCLUSION The study started with the aim to analyze the different issues related to the digital marketing. Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The ladder of engagement has shown the approaches to attach with the customers. The study has also revealed that in order to utilize the digital marketing in an effective way, the companies are required to design an effective platform. With the example Of Pinterest the effectiveness Of a social media platform has been discussed. The current trends in the digital marketing have also been discussed in the study

26. THANK YOU Contact no-9891045405 Website-www.dicsitcourses.com Address Pitampura metro pillar no 352 opposite .Gulab sweets CREATED BY SUNNY SHARMA STUDENT OF DICS(PITAMPURA)