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7 Easy Steps to Improve Your Campaigns Google Adwords Score, Conversions and Click-Through Rate

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7 easy steps to improve your campaigns google

7 Easy Steps to Improve Your

Campaigns Google Adwords Score,

Conversions and Click-Through Rate.

JITUDAN GADHAVI

Founder

Sun Media Marketing

17.02.2018

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

contents

CONTENTS

INTRODUCTION.........................................................................................................................3

GOOGLE

CLICK

KEYWORD

Q

UALITY

THROUGH

R

ELEVANCY

SCORE

RATE

(CTR):

.......................................................................................................................................4

, WHAT IS IT AND HOW TO IMPROVE IT

............................................................................................................................4

?..............................................................................4

7 EASY STEPS TO IMPROVE YOUR PPC CAMPAIGN:....................................................................5

1.

2.

3.

4.

5.

6.

7.

Schedule Your Ads..........................................................................................................................5

Broad match modified keywords...................................................................................................5

Add social extensions to your AdWords.........................................................................................5

AdWords Sitelink extensions..........................................................................................................5

Business ratings.............................................................................................................................6

AdWords call extensions................................................................................................................8

Google merchant center................................................................................................................8

ABOUT SUN MEDIA MARKETING.............................................................................................10

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

introduction

INTRODUCTION

Online businesses are always in the search of the fastest ways to reach their target audience and

maximize their ROI and sales. Pay per click from Google offer them the fastest marketing channel

to increase their reach and get leads in the shortest time period. Traditional search engine

optimisation (SEO) and organic methods generally take months before businesses can start

getting its benefits. Unlike SEO, PPC can enable you to get instant visibility and even get on the

top of Google with a couple of clicks.

Googles PPC enables businesses to setup campaigns and target keywords with just a few simple

steps. Your ad’s run alongside the top rankers and industry leaders increasing changes to get

leads along with increasing brand awareness. Each keyword is charged based on the

competitiveness of the keyword and the number of people bidding on it. PPC allows you to

remain relevant and show up only in searches done by your target audience, all the while

allowing you to fully track your campaign and manage ROI in real time.

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

google quality score what

Google Quality Score, what is it and

how to improve it?

Google Quality Score is the calculation done by Google based on the position of your ad’s and the

cost associated with them. There are two factors that affect the quality score of your campaign, Click

through Rate (CTR) and Keyword Relevancy. Why so much focus on the quality score, wellbecause

the better the quality score, the you pay per click and you get more bang for your buck!

Click Through Rate (CTR):

If your ads start getting noticed and generate high CTR then this means that Google will allocate a

higher quality score on your campaign. It means the more click you get the more popular you

become in the eyes of Google. If your ad’s get clicked more over your competitors that for Google

that means your ads are more relevant than them and in turn you get a better score. Google will keep

historical records of your account and the better your ads do the less you will pay

Keyword Relevancy

Ensuring that the keywords match the search terms, will also grant you a better quality score. This

further improves if Google finds that those keywords have also been adapted in your landing page

content and they occur frequently and organically. This not only helps with a better quality score but

also increases your leads into conversation ratio. So, you need to make sure that the landing pages on

your website are properly structured and utilized the targeted keyword in the correct manner, they

also need to load quickly and be as engaging as possible to convert into enquiry.

So now that you know the basics, let’s get started on improving your PPC campaign. Following

these 7 steps will not only ensure that you get the best value for money from your PPC but also

mean you will get increased leads.

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

7 easy steps to improve your ppc campaign

7 easy steps to improve your

PPC campaign:

1. Schedule Your Ads

Scheduling allows you to specify the time and date when you want your ads to show, thus

ensuring they will only appear at the time they are most likely to convert into potential leads

or targeting those time of the week when there is least competition and it becomes cheaper

cost per click.

2. Broad match modified keywords

A recently introduced AdWords feature by Google, allows you to create keywords that are

more targeted than broad match to have a greater reach then a phrase or exact match. You

can use a broad match modified keyword by using plus sign “+” in front of one or more than

one word in a broad match keyword. This allows keywords to be featured in more search

queries and thus allowing for high relevant traffic.

3. Add social extensions to your AdWords

Social extensions are a great way to engage your customer and increase brand confidence,

not only that they do also add up to your quality score. Make sure to include those Google+

and Facebook links on your campaigns.

4. AdWords Sitelink extensions

Sitelink extensions allows you to add more links to your ads, you can use them to take

audience to a specific page on your site. Up to 6 links are can be added and displayed,

making your ads stand out and seem more authoritative. They are displayed when your PPC

advert is triggered and appear better the 1 and 3 positions across the result page.

These Ad Sitelinks can be customised at the campaign level and linked deep in to the

relevant pages of your website. These allow your ads to get more visibility not only be taking

up more space on the search engine result page but also create a better appeal for the

viewer by allowing them to get more information about your products or services.

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

by giving better relevant options and the ability

By giving better relevant options and the ability to provide text links that take customers to

the most relevant page on your site, Ad Sitelinks enables you to drive more relevant quality

traffic.

5. Business ratings

Business ratings helps you increase buyer confidence in your brand, by allowing you to

showcase the ratings given by all the customers. A better business rating means that your

ads have a higher change of getting more clicks and conversions. Your AdWords ad will start

featuring seller’s ratings once your site gets 30 unique reviews with ratings of 4 star or

above. Google will gather all of your reviews from around the internet and start featuring

them in your PPC ads.

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

www sunmediamarketing com call us 1 917 267 8626

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

6 adwords call extensions googles adwords call

6. AdWords call extensions

Googles AdWords call extensions allows you to add your business contact number next to

your PPC ads. This feature not only shows the number but also makes it clickable allowing

devices such as mobile phones the ability to call you with a click of a button. By eliminating

the need of writing down the number and calling manually this feature speeds up the

process, making it easier for the customer and thus getting you more enquires.

7. Google merchant center

Google merchant center enables businesses to upload store and product data in your Google

shopping and other services so they are available in PPC Ads and organic searches.

This is a blessing for anyone having e-commerce site, after setting up in Google merchant

when a search is made for the products you have listed in your products will also start

showing up alongside your ads. You can include the details of the products, images and the

cost all to be shown within the search results.

Not only this makes your products more visible, but also encourages your clients to click on

links by showing images. This results in a very high-quality traffic and increasing your

conversion rate, as only the ones interested will click through.

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

www sunmediamarketing com call us 1 917 267 8626 1

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

about sun media marketing

ABOUT SUN MEDIA MARKETING

“We are an End-to End Digital Marketing Company

With Expertise in Web Development”

Sun Media Marketing is a full service digital marketing company with core expertise in a

wide array of web design and development technologies. Founded in 2014, the company

helps businesses grow their reach and visibility through advance digital marketing

techniques. It also helps businesses create an enduring online identity with its proven

web development services.

We Create Better Branding

Experiences

At Sun Media Marketing, we are well aware

that branding and that too digital branding

needs to be taken to the next level. You

cannot make an impression on your target

audiences with regular run of the mill

digital marketing campaigns and web

development solutions. We constantly

challenge ourselves to think out-of-the-box

and come up with strategies that break

through the clutter and help businesses

beat their competition.

Our Mission is Delivering Honest

and Successful Solutions

www.sunmediamarketing.com | Call us +1-917-267-8626 | info@sunmediamarketing.com

©Copyright Sun Media Marketing 2017

need help with your current d igital m arketing

Need help with your current

Digital Marketing Strategy?

Sun Media Marketing

249, 2nd Floor, Maruti Plaza,

Nr. Vijay Park BRTS, Highway No.8,

Krishna Nagar, Naroda,

Ahmedabad – 382350,

Gujarat, India

Call us on: +1-917-267-8626 or +91-94082 65042

http://www.sunmediamarketing.com