1 / 5

Examples of Customization

Examples of Customization. Collaborative – Paris Miki Adaptive – Lutron Electronics Cosmetic - Planters Peanuts Transparent – Chem Station . Four Approaches to Customization. Transparent. Change. Collaborative. Product. Adaptive. Cosmetic. No Change. Change. No Change.

sun
Download Presentation

Examples of Customization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Examples of Customization • Collaborative – Paris Miki • Adaptive – Lutron Electronics • Cosmetic - Planters Peanuts • Transparent – Chem Station

  2. Four Approaches to Customization Transparent Change Collaborative Product Adaptive Cosmetic No Change Change No Change Representation

  3. What Are Sacrifice Gaps? • Some markets are underserved or overserved by homogeneous products • Sacrifice gaps are penalties of mass production • Explore the entire value chain for sacrifice gaps • Find ways to fill sacrifice gaps • Where is the “mass” in mass customization?

  4. How to Identify Sacrifice Gaps

  5. Observations • Technology as facilitator of customization • digitized data • sensors for data tracking • algorithms for optimization • Customization can occur throughout the value chain, e.g., design, production, delivery, consumption or use • Role of sales is transformed, especially for collaborative customization

More Related