1 / 25

How to Save 100 Lives Without Spending a Nickel Brian Jones Program Director Washington Traffic Safety Commission

summer
Download Presentation

How to Save 100 Lives Without Spending a Nickel Brian Jones Program Director Washington Traffic Safety Commission

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. How to Save 100 Lives Without Spending a Nickel Brian Jones Program Director Washington Traffic Safety Commission

    3. Washington State

    4. Missouri

    5.

    6. Washington Missouri WA - 80% Occ fatalities/44% non belted (214) MO – 74% Occ fatalities/60% non-belted (568) WA - 80% Occ fatalities/44% non belted (214) MO – 74% Occ fatalities/60% non-belted (568)

    9. Where we’ve been… 1986 – Secondary seat belt law Compliance Rate (36%) 80’s-90’s “We Love You Buckle-Up” Law Enforcement training Community seat belt coalitions Minimum impact on usage rates

    10. Where we’ve been… 1993 – Joint Innovative seat belt grant application—Oregon, Washington, British Columbia Seat belt Use Rate – 69% $$ to support law enforcement seat belt mobilizations (3-FLAGS Network) No $$ for overtime or media purchases Use increase incrementally, stagnates at 82% in 2002.

    11. Where we’ve been… July 2002 – Primary Seat Belt law enacted 6% increase in observed usage almost immediately after law passed. May/June 2002 Click-it Or Ticket (CIOT) Model adopted * Paid law enforcement overtime * Paid media

    12. Where we’ve been… CIOT in conjunction with primary law: Targeted emphasis patrols Substantial media campaigns Education followed by widely publicized enforcement. Washington State Patrol (WSP) made seat belt enforcement one of its top priorities. RESULTS?

    13. Where we are… Seat belt usage rate increased dramatically from 82% to 92% in first year of primary law. Small but steady increases to current level of 95.2% Occupant fatalities have decreased substantially since implementation of primary law, dedicated media and targeted enforcement campaigns.

    14. Media Campaigns Roadway Signs Radio Spots TV Commercials TV and roadway signs have greatest effectiveness 90% of those polled were aware of the “Click it or Ticket” message.

    18. Enforcement Spring and Fall CIOT campaigns Paid law enforcement overtime. 3 contact per hour minimum. 2005 – 32, 467 Contacts 16, 405 Citations/6, 318 for seat belts Why the big deal, there just seat belt tickets, right? Why should I wear it? (Click it and Stick it.) DC -10 passenger capacity 290 Missouri fatalities (1257) represent equivalent of 4 DC-10 crashes every year. 947 Occupants (60% unrestrained – 568 people) Nationally (42, 636) equates to 147 DC-10 crashes annually. (One every 2.5 days) DC -10 passenger capacity 290 Missouri fatalities (1257) represent equivalent of 4 DC-10 crashes every year. 947 Occupants (60% unrestrained – 568 people) Nationally (42, 636) equates to 147 DC-10 crashes annually. (One every 2.5 days)

    19. Incidental Outcomes During September 2005 (2 week) seat belt emphasis patrols: 27 felony arrests 51 felony warrant arrests 125 misdemeanor warrant arrests 309 suspended drivers 1001 uninsured drivers 248 other criminal arrests

    20. DID YOU KNOW ?? The 5% of Washingtonians who do not wear their seat belts represent 44% of vehicle occupants killed in traffic collisions. 60% of Missouri fatalities are unrestrained.* At night, this 5% represents 64% of fatalities. Not a 1% increase but a 20% decrease in those not belted. 584 Missouri fatalities unrestrained Not a 1% increase but a 20% decrease in those not belted. 584 Missouri fatalities unrestrained

    21. Who are the 5%? 75% are men 62% under 40 40% drive pick up trucks (no difference between Ford and Chevrolet) For every 1% increase in seat belt usage we anticipate a substantial impact on our fatality rate. Not a 1% increase in use but a 20% decrease in non-use.Not a 1% increase in use but a 20% decrease in non-use.

    23. An average of 70 lives per year saved since implementation of primary law. (2002) An average of 70 lives per year saved since implementation of primary law. (2002)

    25. Brian Jones Program Director bjones@wtsc.wa.gov (360)664-8426 _____________________________________ Angie Ward Occupant Protection Program Manager award@wtsc.wa.gov (360) 753-0877

More Related