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AUTO5 Increase return of mobile channel by at least 21%

AUTO5 Increase return of mobile channel by at least 21%. Thibaut de Sany Belgian KSO Mobile Manager. Our Society is going Digital. Agenda. Current Situation. PART TWO. PART THREE. PART FOUR. Existing mobile app Next gen mobile app. Existing mobile app. MOBILE WEBSITE:

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AUTO5 Increase return of mobile channel by at least 21%

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  1. AUTO5Increase return of mobile channel by at least 21% Thibaut de Sany Belgian KSO Mobile Manager

  2. Our Society is going Digital

  3. Agenda Current Situation PART TWO PART THREE PART FOUR • Existing mobile app • Next gen mobile app

  4. Existing mobile app • MOBILE WEBSITE: • Automatic redirection from website to mobile • Possibility to find location of Auto 5 shops • Access to promotions • Multilingual • I did not succeed to return to classic website from bottom link • Accessible from several types of device.

  5. Next gen mobile app • ADDED VALUE OF HYBRIDS • Possible to reuse existing app as is. • Your app would access all mobile device features without limitations • App visibility thanks to Market Stores will drastically increase impacting ROI. • Cross-devices compatible • A lot of new business services will be made possible: Augmented Reality… creating a buzz on Auto5, Plan a route guidance (Instead of only having the route draw on a map or text guidance) • Automatic redirection from www.auto5.be to MarketStores

  6. Agenda Business Services / Personas PART ONE PART THREE PART FOUR • User looking for a free reparation slot • User looking for online shopping • Tuning & car fixes

  7. Free reparation slot • CLIENT LOOKING FOR REPARATION FREE SLOT • I can choose an Auto 5 garage on map or the nearest or the • garage with earliest open agenda slots or even my favorite garage • to consult agenda online • I select a free slot for a service: car glass, winter tires, multimedia, • repairs… • When first connecting, I encode my car plate number • (if not set in preferences tab) and a few details about my car status • ADDED VALUE • Faster access to Auto 5 agenda reservation slots. • Fast access to last minute free slots • New Customers and increased fidelity of existing customers • Customer is automatically notified when the car is ready • Automatically added to mobile agenda + reminders • Possibility to create an online maintenance booklet

  8. Online shopping • I AM A CLIENT LOOKING FOR A SPECIFIC ITEM • I run auto5 app and request item catalog based on keywords • For instance, I select an available item in the nearest shop • (Sometimes item are not available anymore) • ADDED VALUE • Users have a complete access to Auto5 offering (Optional per • garage) • Users could book online • Auto5 can update offering content by themselves without redeploy • of mobile app

  9. Tuning & car fixes • I AM A CLIENT WILLING TO TUNE MY CAR • Based on current car model (System using the camera) • I can select products in Auto5 catalog and directly see the result • on my own car. • ADDED VALUE • Direct preview for customer (even at home) • Direct access to buylinks • Greater level of customer temptation to buy / book online.

  10. Mobile forum • I AM A CLIENT HAVING/LOOKING FOR EXPERIENCE TO SHARE • Based on a category, I can exchange my experiences on auto5 • products • Possibilities to publish on social networks • ADDED VALUE • Create traffic to Auto5 websites / apps increasing visibility • Positively impacting the sales. • Create less space between customers and auto5.

  11. Agenda Why create an new mobile app? PART ONE PART TWO • Maturity test • Why an hybrid app

  12. Why create a new mobile app?Mobile Maturity test IT Problems Business Needs IT Challenges Business Problems • There is a lack of focus on how to exploit mobility opportunities • The viability of mobility technology on a wide scale within the company’s operating environment has not been assessed • We want to expand our reach to users • We must determine the appropriate technologies and solutions to implement in order to support business • We want to explore how mobility initiatives can support our business priorities • Multiple business units had started experimenting with mobile • We must plan and budget appropriate technology investments to enable mobility • Researched developments in mobile technology for your industry use are to start or are ongoing • We want to develop a coherent, comprehensive strategic plan for implementing mobility • Several mobility projects were launched in an uncontrolled manner throughout the organization • We must develop and implement mobile solutions to support business goals • We don’t have a mobile architecture framework to help guide decisions • A framework for controlled, sustainable implementation of mobile applications must be developed • Your Results: • Did you score 7 or more? Then mobility is a hot topic for you. Put a check next what is applicable for you

  13. Why create a new mobile app?Why an mobile app and not keeping mobile website? • As easy to maintain as the current mobile website • Running all devices as the current mobile website • Market Store visibility • Has access to all device features (Augmented reality, geolocation, agenda…) • Opportunity to develop new functionalities • Can reuse content of mobile website and enhance it to make it a performant app. • Social network integration (Like…) increasing auto 5 product interest and visibility • Increase user experience by using interactions (swipe, fade in/out,…) and integrated services (nearest auto5 glass solution, itineraries, Appointments agenda notifications, eID integration and much more… Sky is the limit) • Increase market shares and return on investment

  14. Agenda A few references (Belgium) PART ONE PART TWO PART THREE • Virgin • Vasco • BRIC • Vanlanschot

  15. Case Study ― VirginF1 Grand Prix

  16. Case Study ― VirginF1 Grand Prix

  17. Case Study ― VirginF1 Grand Prix

  18. Case Study ― VascoDematerialized Digipass on cross-mobile compatible solution

  19. Case Study ― FixmystreetSetup a mobile department

  20. Case Study ― Van Lanschot BankiërsPortofolio Management Application

  21. Agenda About CSC PART ONE PART TWO PART THREE PARTFOUR • Learn more about CSC

  22. About CSCBelgium, as reference in mobile technologies has a seat to CSC Mobility board

  23. About CSCCompany Contact Details Do not hesitate to contact us if you have any question or wish additional information: Google Maps coordinates: 50.888331,4.459454 THIBAUT DE SANY Service Offering Mobile Manager M +32 (0) 474 85 89 45tdesany@csc.com | www.csc.com/be csc.com/be Thibaut de Sany

  24. The mission of CSC is to be a global leader in providing technology enabled business solutions and services. • With the broadest range of capabilities, CSC offers clients the solutions they need to manage complexity, focus on core businesses, collaborate with partners and clients, and improve operations. • CSC makes a special point of understanding its clients and provides experts with real-world experience to work with them. • For more than 50 years, clients in industries and governments worldwide have trusted CSC with their business process and information systems outsourcing, systems integration and consulting needs. The company trades on the New York Stock Exchange under the symbol “CSC”. CSC Locations Other Client Engagements

  25. About CSCCompany Profile $16.74B (USD) revenues in 2011 Operating in Three Lines of Business Commercial Fortune 200 and Fortune “Most Admired Company” Business Solutions & Services Sector 50-year track record of client service excellence Managed Services Sector Present in more than 90 countries Government North American Public Sector Global delivery network 100,000 employees Globally Balanced Workforce Listed on NYSE Asia/Pacific NPS EMEA Americas Commercial Based on revenue for trailing 12 months ended December 31, 2011

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