Located in the heart of Hong Kong Award-winning One of the largest multi-use venues in Asia A globally recognised

2. Hong Kong Convention & Exhibition Centre • Located in the heart of Hong Kong • Award-winning • One of the largest multi-use venues in Asia • A globally recognised landmark of Hong Kong • An icon of the exhibition industry

3. Exhibition Forecast Figures

4. Floorplan : Hall 1A – 1E Hospitality Design & Spa Foodservice Equipment Bakery AHTEC Hospitality Technology

5. Floorplan : Hall 3B – 3E Wine International Food Pavilions

6. Floorplan : Hall 3F – 3G International Food Pavilions

7. Floorplan : Hall 5F – 5G Coffee Bean2Cup International Food

8. Projected Increase of Room Supply in Asia Number of additional rooms Year • With 1,309 more hotel projects are planned in Asia Pacific over the next 3-5 years, room supply is projected to increase 14%

9. Projected Increase of Room Supply in China Number of additional rooms Year • Room supply in China is projected to increase on an average of 13%over the next 3-5 years

10. Hong Kong as a Springboard to Enter China’s F&B Market Figures on Food and Beverage Exports • In the first seven months of 2012, Hong Kong's total exports of processed food and beverage have reached HK$23 billion, of which 90% is re-exports to neighbouring countries and regions such as China.

11. Hong Kong as a Springboard to Enter China’s F&B Market • Prospect on Asia’s wine market • Asia’s wine market shows no signs of slowing with an expected growth rate of 9% over the next four years • China and Hong Kong in particular are expected to surpass the US to become the world's largest wine market in the next twenty years

12. Australia’s Opportunities in Asia • HOFEX – an indispensable jump-off place for you to enter high potential markets • Other Asian countries are in great demand of Australian products in particular wine, meat and dairy products • Able to meet sophisticated buyers from China, Indonesia, Japan, Korea, Malaysia, Thailand, Vietnam etc. • Key to broadcasting Australia’s business in Asia at one go

13. HOFEX 2011 Visitor Profile – Country Breakdown • Of the total 33,409 visitors from HOFEX 2011, 30% came from overseas

14. HOFEX 2011 Visitor Profile Buyers by Company’s Main Activity – HOFEX 2011 4,276 buyers indicated interest in Spa & Wellness products & supplies, consultancy & services, and they were all presidents and general managers from prestigious hotels

15. HOFEX 2011 Visitor Profile Buyers by Job Function – HOFEX 2011 HOFEX brings buyers from the top – the CEOs, owners and presidents, etc. – decision-makers that lead straight to business.

16. HOFEX Signature Events • Hong Kong International Culinary Classic • A cooking competition co-held by Hong Kong Chefs Association, endorsed by World Association of Chefs Societies • Hong Kong International Wine Challenge • A wine challenge co-held by Hong Kong Sommelier Association to select the best wine in various grape categories and Chinese cuisine pairing • AllworldOpen Cup - Creative Classic & Bartending Flair • A bartending competition co-held by Hong Kong Bartenders Association for contestants to cultivate and showcase their talents

17. HOFEX Signature Events • Grand Barista Championship • Co-held by Danes Gourmet Coffee, this is a well-recognised competition for baristas to demonstrate their coffee brewing techniques • AHTEC & Regional Hotel General Managers’ Forum • An interactive conference tailor-made for hotel GMs, CIOs and CTOs to exchange market news and expertise on hospitality technology • IFMA Integrate • A leading facility management conference held by International Facility Management Association, covering topics such as sustainability, regulatory compliance, performance management etc.

18. Australia’s appearance at HOFEX 2011