Farmer Cooperative Cocoa specialists PARTICIPATORY COCOA VIDEO DEVELOPMENT GHANA 2004/5 Villagers Cycle repeated to make several videos 2005 Inception meeting Farmer video team Media trainers Film training Film Topic Selection & Filming Future work Assessment 2006? Evaluate impact of PV. Focus on PV as: 1) a trustworthy & available source of detailed cocoa information regardless formal education level 2) A democratising and liberating process that builds capacity to reflect on and improve many aspects of life. 1 Rough Edit Villagers Master copy Pretesting External Cocoa Specilists Final edit & Master copy production Farmer video team 3 Media trainers Multiplication of video DVDs, VCDs, TV etc Farmer cooperative STCP Video Training Distribution & Screening Farmer responses Ministry of Food & Agriculture 2 Farmer responses Cocoa Research Service provider responses Multiplication of Master copies by local organisations, distribution and screening through own networks
Participatory video initiative Cocoa video: Why? Experience from advocacy work shows that: • Video is a reflexive medium • enables people to be both the subject and the object of reflection. • see themselves through the lives and experiences of others. • generates the sense of empowerment • people discover that they could do things they did not do before • say what they think and know that what they say will be shown beyond their village. Could video capture the Field School experiences and take these to cocoa farmers? Does this lead to new action for personal and social change?
Cocoa video: Why? Cocoa gained prominence in 1950s 1960s, Ghana. Mostly replaced natural forest. Big money earner Decline in 1980s, loss of interest, farms change hands, drought, farmers retire, trees & knowledge lost Upturn in late 1990s, good income again possible Thousands of new farmers, state interest in cocoa.
Cocoa video: Why? Old trees often in dense overgrown thickets New trees would compete with remaining natural forest Need for labour keeping some children out of school – socially undesirable Pesticides a risk to health State agricultural extension service run down & ineffective
Cocoa video: Why? Sustainable Tree Crops Programme set up late 1990s. Gathers relevant cocoa growing skills and practices. Encourage assimilation of skills, investment by farmers. Adopts informal learning approach, the FARMER FIELD SCHOOL, started in 2003. Build on informal learning principles – very effective
Cocoa video: Why? Skills and confidence gained in pilot FFS difficult to share widely with other farmers. Trainers and costs! Video increasingly common for entertainment, even in villages in cocoa growing areas. Digital video much easier to handle these days. Why not put video into the hands of farmers from the Farmer Field School programme?