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BEST DIGITAL MARKETING COURSE

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BEST DIGITAL MARKETING COURSE

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  1. welcome

  2. WHAT IS DIGITAL MARKETING • Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

  3. WHAT IS SEO • EO stands for search engine optimization. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results

  4. TYPES OF SEO What is white hat Seo • White hat SEO is a set of techniques used to improve a website's search engine ranking while following search engine guidelines. White hat SEO is based on ethical practices that focus on the user experience and providing high-quality content. 

  5. What is black hat Seo • Black hat SEO is a set of practices that violate search engine guidelines to improve a website's search engine ranking. These practices are unethical, and can result in severe penalties from search engines, such as being removed from search results.

  6. Gray hat seo • Grey hat SEO can offer short-term benefits, but it can also lead to penalties from search engines if discovered. Some examples of grey hat SEO techniques include: 

  7. WHAT IS WEB TRAFFIC • Web traffic is the number of people who visit a website, or the activity that users generate when they interact with applications on the internet. It's a common way to measure a website's popularity and effectiveness at attracting an audience.  • Website traffic is the measurement of people who visit a website. When understanding how to build a website, web traffic is one of the important metrics, as it measures the potential customers, business leads, sales and (depending on the nature of your site) readers or followers you have. Regardless of what type of website you have, whether it be a one page website or an online store with a range of product pages, it's vital to keep track of your website traffic and find ways to constantly increase it.

  8. TYPES OF WEB TRAFFIC • ORGANIC WEB TRAFFIC • INORGANIC WEB TRAFFIC • DIRECT WEB TRAFFIC • SOCIAL WEB TRAFFIC • REFFERAL WEB TRAFFIC

  9. ORGANIC WEB TRAFFIC • Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. • The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization

  10. INORGANIC WEB TRAFFIC • Simply put, paid traffic is called inorganic traffic. It describes visitors who arrive at your website as a result of paid internet advertising. The most popular paid advertising network is Google Ad words • However, there are a number of other websites that use pay-per-click advertising, such as Facebook.

  11. DIRECT WEB TRAFFIC • Direct traffic is the amount of web traffic you receive from users who visit your website through a URL directly from their browsers\ • Organic traffic is any traffic that comes to your website from a search engine and is naturally earned. Direct traffic is any traffic that does not come from a referring website; visitors arrive directly on your website without having clicked on a link from another website

  12. SOCIAL WEB TRAFFIC • Social traffic refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet or a Facebook post and then arrives on your brand's website will be counted in your digital analytics reports as social traffic.

  13. REFFERAL WEB TRAFFIC • Referral traffic refers to visits to your site from links that appear on a different site. Referral traffic is essential and should be measured when managing a link building strategy,

  14. THANKYOU

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