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Best Computer course is Digital Marketing

one of the best course for me SEO, SMM, SERP,

suhasinidg
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Best Computer course is Digital Marketing

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  1. DICS INNOVATIVES By Suhasini

  2. DIGITAL MARKETING

  3. WHAT IS DIGITAL MAKETING? • Digital marketing , also called online marketing , is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only Email, Social media, and Web- based advertising, but also text and multimedia messages as a marketing channel.

  4. TYPES OF DIGITAL MARKETING Search engine optimization Pay-per–click Social media marketing Content marketing Email marketing Mobile marketing Marketing analytics Affiliate marketing

  5. SEARCH ENGINE OPTIMIZATION Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

  6. WHAT IS SEO TOOLS SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

  7. THERE ARE SEO TOOLS •Analytics. •Keyword Research. •Links. •Local SEO. •Mobile SEO. •On-page SEO. •Research. •Rank Checking. •Site Speed. •WordPress SEO. SEO tools are incredibly useful – but you need to understand how to use them to get the most out of them.

  8. THREE TYPES OF SEO 1. WHITE HAT SEO • Useful & relevant content • keyword research • Earning links from high authority sites 2. BLACK HAT SEO • Keyword stuffing • Spammy or Paid Link Building Cloaking 3. GRAY HAT SEO • Clickbait Content • Paid Reviews • Links Exchange Between Sites

  9. SEO DIVIDED INTO TWO ON PAGE OFF PAGE Meta tags Google webmaster tools Google analytics tools Site map creation Robots . Text URL canonical URL redirection Google disavow tools Error Web content optimization SEO audit Google update Directory submission Classified submission Backlink submission Social bookmarking & submission Blog creation & submission PPT submission PDF submission Video submission Article submission Profile creation Press release Blog commenting • • • • • • • • • • • • • • • • • • • • • • • •

  10. DIRECTORY SUBMISSION Directory Submission is a process of submitting your website URL to various web directories (websites) with the aim of building backlinks thus increasing business growth. This is the off-page SEO technique, used to generate outsider links for your website.

  11. STEPS OF DIRECTORY SUBMISSION  Title  URL  Keyword  Description  Meta keyword  E-mail  Name  submit

  12. CLASSIFIED SUBMISSION Classified submission is basically considered as a process through which you can post ad campaign over classified submission sites. This is the process which enhances the visibility of your product or services in front of search engines.

  13. STEPS OF CLASSIFIED SUBMISSION At first, you need to do the registration and verify your registration by email. • Title • Description • Image • Address • Contact details • tags THERE ARE SOME ARE GIVEN BELOW:- i. ii. iii. Just post it iv. Ad post.com Locanto.com Click.in

  14. SOCIAL BOOKMARKING SUBMISSION

  15. SOCIAL BOOKMARKING SUBMISSION Social bookmarking is the process of tagging a website page with a browser-based tool so that you can easily visit it again later. Instead of saving social media posts to your browser bookmarks, you can use different platforms' features to bookmark posts.

  16. Affiliate Marketing involves referring a product or service by sharing it on a Blog, Social Media, Platform or Website. The Affiliate earns a commission each time someone makes a purchase through the unique link or code associate with their recommendation.

  17. Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It's also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.

  18. STEPS OF IMAGE SUBMISSION For example this is the image Right click Property Details Title Comment Rating Tag Author Copyright Date • • • • • • • • • • •

  19. IMAGE SUBMISSION Image submission means simply placing your site images on different sites to connect with people and it assists in creating good quality backlinks and gets traffic to your site for free of cost. It is an Off-page SEO activity that helps in gaining more links from renowned sites.

  20. Profile creation is an off-page SEO optimization that adds value to your website and earns you traffic. These entail creating profiles on different. Profile creation. platforms such as social networking, forum sites, among others. The goal is to give business details and the website link to earn a backlink.

  21. PROFILE CREATION SITE LIST Check out top free do-follow high DA Profile Creation Sites list with a complete guide on how to create backlinks on profile creation sites for SEO.

  22. Profile Creation Sites https://www.blogger.com https://www.linkedin.com https://addons.mozilla.org/en-US/firefox 98 S.NO 1 2 3 DA 99 99 4 5 6 ted.com imgur.com snipesocial.co.uk 80 79 79

  23. PPT submission is one of online marketing tool that help to create backlinks. With the help of attractive, informative and engaging PowerPoint slides, you can share high-quality content across the web.

  24. PPT SUBMISSION SITES ppt submission sites Website URL • SlideShare • SlideServe • Microsoft Sway • Google Drive • Scribd • pCloud • 4Shared • https://slideshare.net/ • http://www.slideserve.com/ • http://sway.office.com/ • http://sway.office.com/ • http://scribd.com/ • http://www.pCloud.com/ • http://www.4shared.com/

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