Academic Librarians’ Roles in attracting & Recruiting students to their university Jim Miller Bob Kackley Nevenka Zdravkovska. 22 nd June 2010. University of Maryland, College Park . Introduction. Most recruited students are non -athletes
Academic Librarians’ Roles in attracting & Recruiting students to their university
22nd June 2010
Washington Post Aug 10, 1878; pg. 3 (Proquest)
U of Texas San Antonio used marketing and public relations strategies for university recruitment, especially among Hispanics
George, A.M. (2000). The New Public Relations: Integrating Marketing and Public Relations Strategies for Student Recruitment and Institutional Image Building – A Case Study of the University of Texas at San Antonio. Journal of Nonprofit & Public Sector Marketing 9 (4), 17-31.
“Librarians could suggest to the campus recruitment office that they consider sponsoring a student-created online graphic novel/graphic journal about life at the university…”
O’English, L., Matthews, J.G., Lindsay, E.B. (2006). Graphic Novels in Academic Libraries: From Maus to Manga and Beyond. Journal of Academic Librarianship 32 (2), 173-181.
“… libraries should think creatively when drafting new positions” so that job “…directly relates to recruiting”
Boff, C., et. al. (2006). Reaching Out to the Underserved: More Than Thirty Years of Outreach Job Ads. Journal of Academic Librarianship 32 (2), 137-147.
Jim Miller / firstname.lastname@example.org
NevenkaZdravkovska / email@example.com
Bob Kackley / firstname.lastname@example.org