Academic Librarians’ Roles in attracting & Recruiting
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Academic Librarians’ Roles in attracting & Recruiting students to their university Jim Miller Bob Kackley Nevenka Zdravkovska. 22 nd June 2010. University of Maryland, College Park . Introduction. Most recruited students are non -athletes

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Academic Librarians’ Roles in attracting & Recruiting students to their university

  • Jim Miller

  • Bob Kackley

  • NevenkaZdravkovska

22nd June 2010



Introduction l.jpg
Introduction

  • Most recruited students are non-athletes

  • UMD summer Project Lead the Way (Inventor’s Camp) recruited local HS Students

  • Coordinator Alex Prasertchoung noted UM recruiting of magnet school students

  • UM librarians saw our part in recruitment

    • Formal instruction sessions

    • Public events; non-instruction efforts



Follow up sessions for current students from um libraries user ed statistics 2009 l.jpg
Follow-Up Sessions for Current StudentsFrom UM Libraries User Ed Statistics 2009


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Literature Review -- Recruiting

  • Literature review: 1 article on direct library role

    • Behr (2007) “… unable to uncover any instances of a library playing a role in recruitment initiatives...”

  • Others imply library involvement, or call for it

    • Creative marketing

    • Outreach to K-12

    • New jobs include outreach & recruiting

  • University libraries already help recruit

  • Long history of university marketing


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Display Ad 1 -- "Educational".

Washington Post Aug 10, 1878; pg. 3 (Proquest)


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Literature review --- Marketing

U of Texas San Antonio used marketing and public relations strategies for university recruitment, especially among Hispanics

George, A.M. (2000). The New Public Relations: Integrating Marketing and Public Relations Strategies for Student Recruitment and Institutional Image Building – A Case Study of the University of Texas at San Antonio. Journal of Nonprofit & Public Sector Marketing 9 (4), 17-31.


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Literature review --- Marketing

“Librarians could suggest to the campus recruitment office that they consider sponsoring a student-created online graphic novel/graphic journal about life at the university…”

O’English, L., Matthews, J.G., Lindsay, E.B. (2006). Graphic Novels in Academic Libraries: From Maus to Manga and Beyond. Journal of Academic Librarianship 32 (2), 173-181.


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Literature review --- Marketing

“… libraries should think creatively when drafting new positions” so that job “…directly relates to recruiting”

Boff, C., et. al. (2006). Reaching Out to the Underserved: More Than Thirty Years of Outreach Job Ads. Journal of Academic Librarianship 32 (2), 137-147.


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UM Library Recruitment efforts

  • Maryland Day, last Saturday in April

    • 60 -75,000 visitors, many under 18

    • UM Library sponsored Bob the Vid Tech (local PBS star)

  • Special Collections Division sponsors:

    • State-wide History Day

    • Active in 2003 - 2004 June National Finals

  • Michelle Smith Performing Arts Library (PAL)

    • Assists home-schooled students

    • Music lessons arranged by Dr. Michael Hewitt

  • EPSL instructs home-schooled students


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More UM Library Recruitment

  • Academic Achievement (part of TRIO)

    • 70+ summer classes for provisionally accepted (minorities)

    • 92% sophomore retention

    • Beats UM system average of 83%

  • Lib class for UMD Institute for Global Chinese Affairs

    • Training institute for Chinese professionals in the US

  • Other Library classes

    • International Students from 134 countries

    • Transfer students

    • 41 Native Americans – PA and MD tour Summer 2009



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engineering & physical sciences library

  • ESTEEM Research Mentoring Program

    • HS seniors get ENGR faculty mentor & EPSL instruction

  • GEAR UP

    • Gaining Early Awareness & Readiness Ugrad Programs

    • Enrichment camp for low-income 7th-12th graders

    • Career opportunities – Federal & MD Career websites

  • Summer Bridge Program (HS seniors)

    • part of Louis Stokes Alliance for Minority Participation

  • Math Spiral

    • (Summer Program In Research And Learning)

  • Women In Engineering RISE program

    • Research Internships in Science and Engineering


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Project lead the way at umd Summer 2008-2009 Inventors Camp

  • EPSL is Patent & Trademark Depository Library

    • “College Park PTDL” since 1984

    • Was asked to instruct PLTW Inventor’s Camps

  • Local (Prince George’s County) magnet schools

    • Oxon Hill High School (Science and Technology Program)

    • Charles H. Flowers High School (Springdale, MD)

  • 2008: one large group

  • 2009: two separate sessions

    • grades 9-10

    • grades 11-12



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GEAR UP – CAMP STEP

  • Compared major patent Web sources

    • Patft.uspto.gov (full text US 1790-present)

    • Google.com/patents (full text US, with gaps)

    • Ep.espacenet.com & depatisnet.dpma.de(intl. pats.)

  • Showed US Patent Classification (USPC)

    • Important for comprehensive search

  • Hands on search for hovercraft patents

    • Student teams each chose one of patent databases

    • Discussed & compared results


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CLOSING REMARKS

  • Universities heavily recruit and market

    • Have far more PR resources than libraries do

    • Public libraries ahead of academics in PR?

  • Much recruiting not reported in journals

    • Academic department web pages

    • Annual reports, etc.

  • ASEE “First Bell”

    • Almost daily examples of university K-12 outreach

    • Very little mention of libraries

  • Librarians must make first move


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conclusion

  • Be aware of all recruiting/marketing

    • Appreciate past & current work

    • Look for potential new ventures

  • Competition from other venues; economic climate

    • Many online schools

    • Strong competition from all universities and colleges

    • Fewer college students as 2nd Baby Boom graduates

  • Hope to inspire & motivate further proactive work


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Thank you!! (Questions?)

Jim Miller / jmiller2@umd.edu

NevenkaZdravkovska / nevenka@umd.edu

Bob Kackley / rkackley@umd.edu