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“AND HOW”. SetReady. Taking the Game Outside. “I’M ONLY MILDLY OBESE…”. THE ISSUE. OBESITY?. “I EAT BECAUSE I’M UNHAPPY, I’M UNHAPPY BECAUSE I EAT”. THE ISSUE. OBESITY& INACTIVITY. MEDIA EXPOSURE BY HOURS OVER TIME. Kaiser Family Foundation. CURRENT. SOLUTIONS. ZAMZEE.com.

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Presentation Transcript
setready
“AND HOW”

SetReady.

Taking the Game Outside

the issue1
“I EAT BECAUSE I’M UNHAPPY, I’M UNHAPPY BECAUSE I EAT”THE ISSUE

OBESITY& INACTIVITY

MEDIA EXPOSURE

BY HOURS OVER TIME

Kaiser Family Foundation

current
CURRENT

SOLUTIONS

ZAMZEE.com

STRIIV.com

FITOCRACY.com

slide5
CURRENT

SOLUTIONS

TARGET GROUP RESTRICTED

GEOPALZ.com

FITOCRACY.com

PREDEFINED CONCEPT OF USE

STRIIV.com

EXTRA PERIPHERALS

WHY NOT LEVERAGE SMARTPHONES?

different
“WAIT, HE’S NOT AT MAX’S HOUSE?”DIFFERENT

SOLUTION

USER DRIVEN EVENTS

DIFFERENT AGE GROUPS

Parent/Child OLDER ADOLESCENE

&ADULTS

EASE OF USE

PEACE OF MIND

YOUR SON

(NOT MAX’S HOUSE)

By Steve

GOOGLE

our solution
OUR SOLUTION

CONNECT USERS

GROW WITH THE USER

EASY INTUITIVE USE

USER

NETWORKS

SCHOOL

CHURCH

USER

USER

USER

PARENT

CHILD

FIGHT CLUB

EVENT

+ MATURITY

the gameplan
THE GAMEPLAN

PAPER PROTOTYPING

AMAZON

Interviews

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